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For Companies At a Glance
- Tasks: Drive customer growth and loyalty through innovative marketing strategies and CRM management.
- Company: Join a diverse and inclusive team at Capri, a leader in the marketing industry.
- Benefits: Competitive salary, professional development, and a vibrant workplace culture.
- Why this job: Make a real impact by enhancing customer relationships and loyalty programmes.
- Qualifications: 5-7 years in CRM and loyalty management; strong analytical and communication skills.
- Other info: Dynamic role with opportunities for creativity and personal growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Overview
Job Title: Senior Marketing Officer, Korea
Department: Marketing & PR
Reporting to: Marketing & PR Director, Korea
Role Purpose: Responsible for growing the customer base by reaching out to new customers and deepening existing customer relationships while providing personalized services to valuable customers
Nature and scope of position
- Assist in DM & CRM campaign planning, management, execution, analysis & reporting, working with CRM service providers and internal teams, to enhance customer growth, retention and loyalty
- Manage CRM analytics development and enhancement: operational and analytical reports & management dashboard
- Monitor daily & operational management of CRM services provider and other 3rd party vendors for efficient, effective and timely execution of campaigns and promotion programs
- Develop VIP Program and Loyalty Management: Management of VIP program and development and continued enhancement of loyalty program including but not limited to content, benefits, services, partners, communication, KPIs setting, and reporting
- Actively involvement in data strategy implementation: data management development, database and data collection enhancement, customer profiling, segmentation, analytics integration for consumer insights
- Loyalty program management (on/offline); collaterals planning and execution roll-out process
- Any ad hoc projects as assigned by the Director
Qualification / Education
- Degree holder in marketing or a relevant discipline
Experience Required
- 5 to 7 years of experience with a loyalty program and customer relationship management for Officer position, 1-2 years of experience for Assistant position
- Solid hands-on experience VIP program management and customer loyalty development & implementation with accountable results
- Strong CRM and data management skills
Particular skills/knowledge required
- Strong in data analysis, a keen eye for details; a customer focus, and creativity in program & content development
- Excellent command of written and spoken English
- High degree of proficiency in PC applications, especially Excel and PowerPoint
- Strong interpersonal, presentation and analytical skills
- Great attention to detail and excellent multi-tasking skills
- Strong teamwork abilities
Characteristics required
- Demonstrable ability to use initiative and be proactive
- Have a sense of urgency and ability to deal swiftly with changing needs
- Team player with the ability to work on own initiative when required
- Response positively to feedback and direction
- Highly organized with an ability to multi task
- Pleasant and accommodating disposition
- Innovative and proactive, with a “can do” attitude
- Enthusiastic with a good sense of humour
- Well presented with the ability to communicate confidently
At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences.Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
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Senior Marketing Officer / CRM Officer employer: Jimmy Choo
Contact Detail:
Jimmy Choo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Officer / CRM Officer
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing and CRM space. Attend industry events, webinars, or even casual meet-ups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your successful campaigns, data analysis projects, and any loyalty programmes you've managed. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and CRM initiatives. Bring fresh ideas to the table during your interview to show you’re proactive and ready to contribute from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Senior Marketing Officer / CRM Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Officer. Highlight your experience with CRM and loyalty programs, and don’t forget to showcase those analytical skills we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about customer relationships and how your creativity can enhance our VIP and loyalty programmes.
Showcase Your Data Skills: Since data management is key for this role, be sure to include specific examples of how you've used data analysis in past roles. We love seeing those numbers and results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Jimmy Choo
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM systems and analytics. Brush up on your knowledge of data management and customer profiling, as these are crucial for the role. Be ready to discuss specific tools you've used and how they’ve helped improve customer relationships.
✨Showcase Your Campaign Success
Prepare to share examples of successful DM and CRM campaigns you've managed. Highlight your role in planning, execution, and analysis, and be specific about the results achieved. This will demonstrate your hands-on experience and ability to drive customer growth.
✨Emphasise Teamwork and Initiative
This role requires collaboration with various teams, so be prepared to discuss how you’ve worked effectively in a team setting. Also, share instances where you took the initiative to solve problems or improve processes, showcasing your proactive attitude.
✨Be Ready for Data Discussions
Since data analysis is key, expect questions about how you approach data-driven decision-making. Prepare to talk about your analytical skills and how you’ve used data insights to enhance loyalty programs or customer engagement strategies.