Head of Creative Services in Luton

The Head of Creative Services plays a pivotal role in ensuring that our creative vision is executed with clarity, consistency and world-class production standards across every market and channel.

Overall Purpose of the Role

The Head of Creative Services will lead the end-to-end creative services function, drive process implementation, oversee and facilitate workflow, production and delivery of global campaigns and content initiatives. This role ensures that creative ambition is matched by operational excellence bringing campaigns from concept through to launch seamlessly across owned, earned and paid channels.

Reporting into the VP Brand Image and working closely with Marketing, Communications, Merchandising, Digital and regional teams, this individual will be responsible for delivering best-in-class creative output on time, on budget, and aligned to brand strategy.

Key Responsibilities

• Creative Workflow & Operations
  • Own and manage the global creative services workflow across campaigns, product launches and content initiatives.
  • Build and implement clear processes, timelines and governance frameworks to ensure efficient cross-functional collaboration.
  • Establish and maintain production calendars aligned to seasonal milestones and commercial priorities.
  • Introduce workflow optimisation tools and reporting systems to improve transparency and accountability.
  • Develop and manage RACI frameworks for campaign signoffs and approvals.
• Campaign & Content Production
  • Lead in-house production of global campaigns and brand content, ensuring excellence from concept to delivery.
  • Manage all stages of production: pre-production, shoot execution, post-production, retouching, adaptation and asset delivery.
  • Oversee budget planning and cost control across all productions.
  • Ensure all assets meet luxury production standards and align with brand guidelines.
  • Supervise content versioning and localisation for regional markets.
• External Production Management
  • Select and manage external production companies, photographers, directors, creative partners and vendors.
  • Negotiate contracts and production budgets to maximise quality and efficiency.
  • Maintain a trusted network of premium creative and production partners globally.
  • Ensure legal, compliance and usage rights are secured and documented.
• 360° Launch & Channel Integration
  • Partner closely with channel owners (Retail, E-commerce, Social, CRM, Wholesale, PR, VM) to ensure creative plans are shared early and integrated seamlessly.
  • Coordinate launch planning timelines across all touchpoints, ensuring assets are delivered in line with go-to-market milestones.
  • Work with Marketing to supply comprehensive creative guidelines and toolkits to enable effective 360° launch execution globally.
  • Ensure creative consistency across paid media, organic social, in-store, digital platforms and experiential activations.
  • Support adaptation of global campaigns into performance marketing formats without compromising brand equity.
• Strategic Planning & Governance
  • Collaborate with Marketing and Merchandising to align creative output with hero product strategies and commercial priorities.
  • Contribute to annual planning cycles, mapping production roadmaps against seasonal drops and key brand moments.
  • Support long-term brand evolution by maintaining consistency of visual identity across all creative output.
  • Build scalable frameworks to support growth in accessories, men’s and day categories.
  • Drive continuous improvement in efficiency, cost management and asset re-usability.
• Team Leadership
  • Lead and develop the Creative Services team, fostering a culture of excellence, accountability and clear communication between creative, marketing and commercial teams.
  • Build strong cross-functional partnerships with colleagues, departments, external vendors, freelancers and creative talents.
  • Encourage innovation in production processes, including the thoughtful integration of new technologies.

Profile

• Significant experience in creative services or production leadership within a global luxury fashion or lifestyle brand.
• Proven track record delivering high-profile, multi-channel campaigns.
• Strong operational acumen with deep understanding of production workflows.
• Experience managing both in-house production teams and external agencies.
• Financial fluency in managing production budgets.
• Exceptional organisational and stakeholder management skills.
• Calm, solutions-oriented leader with high aesthetic standards.

The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.