Jimmy Choo Head of Growth in London

Global Head of Growth Marketing

Department: E-Commerce

Reporting to: Senior Director of E-Commerce

Location: London | Hybrid

Who You Are:

We're looking for a commercially minded, data-driven with creative-eye Head of Growth Marketing to lead global channel marketing for a world-known luxury accessory brand. This is a high-impact leadership role at the intersection of performance marketing, brand marketing, analytics and creative, responsible for building scalable, profitable growth across the full funnel media & customer lifecycle.

What You'll Do:

• Manage and scale a multi-million-pound marketing budget, driving sustainable growth across new customer acquisition, eCommerce performance, campaign activation, and retention.
• Run efficient execution across in-house and agency teams, while providing strategic leadership and thought leadership; operate close to the channels and data, building the systems, team, and frameworks to scale.
• Work cross-functionally with Brand, Merch & Planning, Data & Design, turning customer, channel and product insights into high-performing growth strategies.
• Clear execution of global growth strategy.
• Lead mid to lower funnel (acquisition to retention) and upper funnel in partnership with Brand team.
• Support the definition and execution of a scalable, profitable growth strategy across all digital channels.
• Build repeatable growth loops with a focus on ROI and new customer acquisition.
• Balance sustainable high-impact channel strategy with short-term business impact.
• Futureproof tech stack based on evolving digital landscape.
• Lead and scale acquisition channels including paid media (Meta, Google, YouTube, TikTok and other relevant socials); SEO and content-led growth; partnerships, affiliates, and communities.
• Manage and optimise a multi-million marketing budget.
• Agile spend management based on performance signals to maximise growth.
• Partner with Merch and Design to turn product features into acquisition and retention levers.
• Align messaging with real customer value.
• Translate insights into high-performing creative direction.
• Leverage upper funnel campaigns to deliver stronger return mid/lower.
• Set clear direction and ways of working, then scale and lead a high-performing team.
• Manage external agencies, partners and regional teams.
• Set a high bar for execution, ownership, and agility.
• Develop and embed a continuous testing framework across creative and messaging, AI-first approach to new product testing, funnels and landing pages, offers and user journeys, rapidly identify what works, scale winners, and stop underperformance.
• Embed a growth mindset to the in-house teams and external partners.
• Define, track, and optimise core KPIs: traffic growth, ROI, CAC, LTV, activation and retention metrics; conversion and feature adoption.
• Build and maintain a robust attribution and tracking ecosystem, embed them into operations in-house and external.
• Ensure all decisions are grounded in clean, reliable, accessible data.

Background:

• 8-10+ years in Growth, Performance Marketing, or Acquisition roles.
• Hands-on experience managing significant paid media budgets.
• Has scaled a high-growth digital business past early traction.
• Comfortable with data and attribution while having enterprise mindset.
• Systematic thinker.
• Can challenge leadership with data-backed decisions.
• Reactive and agile, knows when to cut losses quickly.
• Deep analytical and data-driven mindset.
• Strong understanding of funnels, experimentation, and lifecycle marketing.
• Thought leadership skills re growth marketing.
• Accountability, strong attention to detail and output.
• Strong leadership & communication skills with a collaborative approach.

Nice to Have:

• Experience in fashion retail and/or luxury.
• Global experience, including China.
• Background in agency management, scaling growth, transformation projects.
• Tool experience: Google Analytics, Smartly, Similar web, Brandwatch, familiarity with Salesforce, Dynamic Yield or similar.

Equal Opportunity Statement

The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team.

In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.

Compensation Range: 80,000.00 - 90,000.00 GBP