Global Head of Growth in London

Marketing Department: E-Commerce

Location: London | Hybrid

Who You Are:

We’re looking for a commercially minded, data-driven individual with a creative eye to lead global channel marketing for a world-known luxury accessory brand. This is a high-impact leadership role at the intersection of performance marketing, brand marketing, analytics, and creative, responsible for building scalable, profitable growth across the full funnel media & customer lifecycle.

What You’ll Do:

• Support the Senior Director of Ecommerce by managing and scaling a multi-million-pound marketing budget, driving sustainable growth across new customer acquisition, ecommerce performance, campaign activation, and retention.
• Combine efficient execution across in-house and agency teams with strategic leadership and expertise.
• Work cross-functionally with Brand, Merch & Planning, Data & Design, turning customer, channel, and product insights into high-performing growth strategies.

Key Responsibilities:

• Clear execution of global growth strategy.
• Manage a large budget (£++M) with the ability to scale.
• Lead mid to lower funnel (acquisition → retention), upper funnel in partnership with the Brand team.
• Support with the definition and execution of a scalable, profitable growth strategy across all digital channels.
• Build repeatable growth loops focusing on ROI and new customer acquisition.
• Balance sustainable high-impact channel strategy with short-term business impact.
• Futureproof tech stack based on the evolving digital landscape.
• Lead and scale acquisition channels including Paid media (Meta, Google, YouTube, TikTok, and other relevant socials); SEO and content-led growth; Partnerships, affiliates, and communities.
• Manage and optimise a £multi-million marketing budget with agile spend management based on performance signals to maximise growth.
• Partner closely with Merch and Design to turn product features into acquisition and retention levers.
• Align messaging with real customer value and translate insights into high-performing creative direction.
• Leverage upper funnel campaigns to deliver stronger returns mid/lower.
• Set clear direction and ways of working, then scale and lead a high-performing team.
• Manage external agencies, partners, and regional teams.
• Set a high bar for execution, ownership, and agility.
• Develop and embed a continuous testing framework across creative and messaging, AI-first approach to new product testing, funnels and landing pages, offers and user journeys.
• Rapidly identify what works, scale winners, and stop underperformance.
• Embed a growth mindset within in-house teams and external partners.
• Define, track, and optimise core KPIs: Traffic growth, ROI, CAC, LTV, activation and retention metrics, conversion and feature adoption.
• Build and maintain a robust attribution and tracking ecosystem, embedding them into operations in-house and externally.
• Ensure all decisions are grounded in clean, reliable, accessible data.

Background:

• 8-10+ years in Growth, Performance Marketing, or Acquisition roles.
• Hands-on experience managing significant paid media budgets.
• Experience scaling a high-growth digital business past early traction.
• Comfortable with data and attribution while having an enterprise mindset.
• Systematic thinker who can challenge leadership with data-backed decisions.
• Reactive and agile, knows when to cut losses quickly.
• Deep analytical and data-driven mindset.
• Strong understanding of funnels, experimentation, and lifecycle marketing.
• Accountability with strong attention to detail and output.
• Strong leadership & communication skills with a collaborative approach.

Nice to have:

• Experience in fashion retail and/or luxury.
• Global experience, including China.
• Background in agency management, scaling growth, transformation projects.
• Tool experience: Google Analytics, Smartly, Similar web, Brandwatch, familiarity with Salesforce, Dynamic Yield or similar.