Digital Marketing Data Analyst
We are seeking a commercially minded and detail-oriented Digital Marketing Data Analyst to join our team. This role will play a key part in driving performance across digital marketing channels by delivering actionable insights, supporting campaign optimization, and enhancing data-driven decision-making.
Who You Are
A highly commercial, detail-oriented person with strong organization, communication and management skills, able to work well to deadlines in a changing environment and perform multiple tasks effectively and concurrently.
What You’ll Do
Working within a luxury accessories environment, you will combine analytical rigor with an understanding of premium brand positioning to elevate customer acquisition, engagement, and retention strategies. The primary purpose of the role is to support the channel marketing team with reporting, data visualisation and data driven analysis to drive e‑commerce growth.
Using analytics data, you will identify channel performance, user behaviour patterns, marketing spend efficiencies and potential areas of growth.
Performance Analysis & Reporting
Analyse performance across key digital channels (paid social, search, display, affiliates, email, CRM)
Build and maintain regular reporting dashboards (weekly/monthly performance reviews)
Identify trends, anomalies, and optimisation opportunities across markets and campaigns
Translate complex data into clear, actionable insights for stakeholders
Campaign & Channel Optimisation
Support A/B testing frameworks across creative, targeting and landing pages
Partner with channel managers to evaluate campaign effectiveness (ROI, ROAS, CAC, LTV)
Email, social media, search and special projects; supporting A/B tests across markets, sales/promotions and campaign content
Provide recommendations to improve media efficiency and customer quality
Customer & Audience Insights
Analyse customer journeys across digital touchpoints
Support segmentation strategies and audience targeting using first‑party data
Contribute to CRM and lifecycle marketing insights (acquisition, retention, reactivation)
Support data‑driven strategies to drive customer experience optimisation, aligning strategies with business objectives and key growth initiatives
Data Management & Tools
Work with custom and industry tools such as Google Analytics (GA4), ad platform dashboards (Meta, Google Ads) and BI tools (Tableau, Power BI, Looker)
Ensure data accuracy, consistency and integrity across reporting systems
Support data integration across platforms (CRM, e‑commerce, media)
Develop and maintain dashboards with actionable insights on optimisation strategy effectiveness and results
Be commercially aware of new and emerging technologies and competitor activities for optimisation of e‑commerce marketing performance
Cross‑Functional Collaboration
Partner and build strong relationships with the wider e‑commerce marketing team, Design, Digital Product, CRM, trade and brand marketing teams to align on priorities
Support budget tracking, forecasting and performance reviews
Contribute to strategic planning cycles with data‑backed insights
Ensure completion of all planners in a timely manner and communicate any changes to relevant stakeholders
Proactively develop and maintain an effective working relationship with the global site merchandising and web production teams, aligning and sharing knowledge and data
Continually collaborate, share best practice and identify growth‑driving opportunities with regional partners and ensure global considerations are fully understood and considered in all global discussions and decisions
You’ll Need to Have
2–3 years’ experience in digital marketing analytics, performance marketing or a similar role
Strong analytical skills with the ability to interpret and present data clearly
Experience with Google Analytics (GA4) and paid media platforms (Meta, Google Ads) or other tools like SimilarWeb, Brandwatch
Proficiency in Excel; familiarity with BI tools (Tableau, Power BI, Looker)
Understanding of key digital KPIs (CTR, CPC, CPA, ROAS, LTV)
A degree or equivalent experience in a relevant subject area
Strong analytical and numerical skills, strong interest in AI
Strong PC skills – Advanced Excel, Word, PowerPoint
Preferred
Experience in luxury, fashion or retail sectors
Basic knowledge of SQL or data querying
Experience working across multiple markets or regions
Familiarity with e‑commerce toolsets such as Dynamic Yield, Salesforce, Content Square, Syte, Bizarre Voice, Full Story would be advantageous
Key Competencies
Strong attention to detail and data accuracy
Commercial mindset with a focus on driving business outcomes
Curiosity and proactive problem‑solving
Ability to communicate insights to non‑technical stakeholders
Passion for digital, marketing, AI, e‑commerce and luxury consumer behaviour
Equality, Diversity and Inclusion
At Jimmy Choo, we are committed to building a representative business that is empowered by our celebration of difference and enriches our creative solutions. We are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Jimmy Choo is proud to be an equal opportunity employer committed to inclusivity.
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We are seeking a commercially minded and detail-oriented Digital Marketing Data Analyst to join our team. This role will play a key part in driving performance across digital marketing channels by delivering actionable insights, supporting campaign optimization, and enhancing data-driven decision-making.
Who You Are
A highly commercial, detail-oriented person with strong organization, communication and management skills, able to work well to deadlines in a changing environment and perform multiple tasks effectively and concurrently.
What You’ll Do
Working within a luxury accessories environment, you will combine analytical rigor with an understanding of premium brand positioning to elevate customer acquisition, engagement, and retention strategies. The primary purpose of the role is to support the channel marketing team with reporting, data visualisation and data driven analysis to drive e‑commerce growth.
Using analytics data, you will identify channel performance, user behaviour patterns, marketing spend efficiencies and potential areas of growth.
Performance Analysis & Reporting
Analyse performance across key digital channels (paid social, search, display, affiliates, email, CRM)
Build and maintain regular reporting dashboards (weekly/monthly performance reviews)
Identify trends, anomalies, and optimisation opportunities across markets and campaigns
Translate complex data into clear, actionable insights for stakeholders
Campaign & Channel Optimisation
Support A/B testing frameworks across creative, targeting and landing pages
Partner with channel managers to evaluate campaign effectiveness (ROI, ROAS, CAC, LTV)
Email, social media, search and special projects; supporting A/B tests across markets, sales/promotions and campaign content
Provide recommendations to improve media efficiency and customer quality
Customer & Audience Insights
Analyse customer journeys across digital touchpoints
Support segmentation strategies and audience targeting using first‑party data
Contribute to CRM and lifecycle marketing insights (acquisition, retention, reactivation)
Support data‑driven strategies to drive customer experience optimisation, aligning strategies with business objectives and key growth initiatives
Data Management & Tools
Work with custom and industry tools such as Google Analytics (GA4), ad platform dashboards (Meta, Google Ads) and BI tools (Tableau, Power BI, Looker)
Ensure data accuracy, consistency and integrity across reporting systems
Support data integration across platforms (CRM, e‑commerce, media)
Develop and maintain dashboards with actionable insights on optimisation strategy effectiveness and results
Be commercially aware of new and emerging technologies and competitor activities for optimisation of e‑commerce marketing performance
Cross‑Functional Collaboration
Partner and build strong relationships with the wider e‑commerce marketing team, Design, Digital Product, CRM, trade and brand marketing teams to align on priorities
Support budget tracking, forecasting and performance reviews
Contribute to strategic planning cycles with data‑backed insights
Ensure completion of all planners in a timely manner and communicate any changes to relevant stakeholders
Proactively develop and maintain an effective working relationship with the global site merchandising and web production teams, aligning and sharing knowledge and data
Continually collaborate, share best practice and identify growth‑driving opportunities with regional partners and ensure global considerations are fully understood and considered in all global discussions and decisions
You’ll Need to Have
2–3 years’ experience in digital marketing analytics, performance marketing or a similar role
Strong analytical skills with the ability to interpret and present data clearly
Experience with Google Analytics (GA4) and paid media platforms (Meta, Google Ads) or other tools like SimilarWeb, Brandwatch
Proficiency in Excel; familiarity with BI tools (Tableau, Power BI, Looker)
Understanding of key digital KPIs (CTR, CPC, CPA, ROAS, LTV)
A degree or equivalent experience in a relevant subject area
Strong analytical and numerical skills, strong interest in AI
Strong PC skills – Advanced Excel, Word, PowerPoint
Preferred
Experience in luxury, fashion or retail sectors
Basic knowledge of SQL or data querying
Experience working across multiple markets or regions
Familiarity with e‑commerce toolsets such as Dynamic Yield, Salesforce, Content Square, Syte, Bizarre Voice, Full Story would be advantageous
Key Competencies
Strong attention to detail and data accuracy
Commercial mindset with a focus on driving business outcomes
Curiosity and proactive problem‑solving
Ability to communicate insights to non‑technical stakeholders
Passion for digital, marketing, AI, e‑commerce and luxury consumer behaviour
Equality, Diversity and Inclusion
At Jimmy Choo, we are committed to building a representative business that is empowered by our celebration of difference and enriches our creative solutions. We are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Jimmy Choo is proud to be an equal opportunity employer committed to inclusivity.
#J-18808-Ljbffr
