At a Glance
- Tasks: Lead global growth marketing for a luxury brand, driving customer acquisition and retention.
- Company: Join a world-renowned luxury accessory brand with a focus on innovation.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on creativity and data-driven decision making.
- Why this job: Make a significant impact in a high-stakes leadership role at a prestigious brand.
- Qualifications: 8-10+ years in growth marketing with strong analytical and leadership skills.
The predicted salary is between 8 - 10 £ per hour.
Global Head of Growth Marketing
Department: E-Commerce
Reporting to: Senior Director of E-Commerce
Location: London | Hybrid
Who You Are: We're looking for a commercially minded, data-driven with creative-eye Head of Growth Marketing to lead global channel marketing for a world-known luxury accessory brand. This is a high-impact leadership role at the intersection of performance marketing, brand marketing, analytics and creative, responsible for building scalable, profitable growth across the full funnel media & customer lifecycle.
What You'll Do:
- Manage and scale a multi-million-pound marketing budget, driving sustainable growth across new customer acquisition, eCommerce performance, campaign activation, and retention.
- Run efficient execution across in-house and agency teams, while providing strategic leadership and thought leadership; operate close to the channels and data, building the systems, team, and frameworks to scale.
- Work cross-functionally with Brand, Merch & Planning, Data & Design, turning customer, channel and product insights into high-performing growth strategies.
- Clear execution of global growth strategy.
- Lead mid to lower funnel (acquisition to retention) and upper funnel in partnership with Brand team.
- Support the definition and execution of a scalable, profitable growth strategy across all digital channels.
- Build repeatable growth loops with a focus on ROI and new customer acquisition.
- Balance sustainable high-impact channel strategy with short-term business impact.
- Futureproof tech stack based on evolving digital landscape.
- Lead and scale acquisition channels including paid media (Meta, Google, YouTube, TikTok and other relevant socials); SEO and content-led growth; partnerships, affiliates, and communities.
- Manage and optimise a multi-million marketing budget.
- Agile spend management based on performance signals to maximise growth.
- Partner with Merch and Design to turn product features into acquisition and retention levers.
- Align messaging with real customer value.
- Translate insights into high-performing creative direction.
- Leverage upper funnel campaigns to deliver stronger return mid/lower.
- Set clear direction and ways of working, then scale and lead a high-performing team.
- Manage external agencies, partners and regional teams.
- Set a high bar for execution, ownership, and agility.
- Develop and embed a continuous testing framework across creative and messaging, AI-first approach to new product testing, funnels and landing pages, offers and user journeys, rapidly identify what works, scale winners, and stop underperformance.
- Embed a growth mindset to the in-house teams and external partners.
- Define, track, and optimise core KPIs: traffic growth, ROI, CAC, LTV, activation and retention metrics; conversion and feature adoption.
- Build and maintain a robust attribution and tracking ecosystem, embed them into operations in-house and external.
- Ensure all decisions are grounded in clean, reliable, accessible data.
Background:
- 8-10+ years in Growth, Performance Marketing, or Acquisition roles.
- Hands-on experience managing significant paid media budgets.
- Has scaled a high-growth digital business past early traction.
- Comfortable with data and attribution while having enterprise mindset.
- Systematic thinker.
- Can challenge leadership with data-backed decisions.
- Reactive and agile, knows when to cut losses quickly.
- Deep analytical and data-driven mindset.
- Strong understanding of funnels, experimentation, and lifecycle marketing.
- Thought leadership skills re growth marketing.
- Accountability, strong attention to detail and output.
- Strong leadership & communication skills with a collaborative approach.
Nice to Have:
- Experience in fashion retail and/or luxury.
- Global experience, including China.
- Background in agency management, scaling growth, transformation projects.
- Tool experience: Google Analytics, Smartly, Similar web, Brandwatch, familiarity with Salesforce, Dynamic Yield or similar.
Jimmy Choo Head of Growth employer: Jimmy Choo
At Jimmy Choo, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of London that fosters creativity and innovation. Our commitment to employee growth is evident through our collaborative culture and opportunities for professional development, ensuring that every team member can thrive while contributing to our world-class luxury brand. With a focus on excellence and a supportive atmosphere, we empower our employees to bring their creative visions to life, making a meaningful impact in the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Jimmy Choo Head of Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jimmy Choo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jimmy Choo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jimmy Choo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jimmy Choo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Jimmy Choo Head of Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jimmy Choo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jimmy Choo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jimmy Choo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jimmy Choo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jimmy Choo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jimmy Choo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
