At a Glance
- Tasks: Analyse digital marketing data to drive performance and optimise campaigns.
- Company: Join a luxury accessories brand known for its innovative approach.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Make an impact in the luxury market while honing your analytical skills.
- Qualifications: 2-3 years in digital marketing analytics and strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
We are seeking a commercially minded and detail-oriented Digital Marketing Data Analyst to join our team. This role will play a key part in driving performance across digital marketing channels by delivering actionable insights, supporting campaign optimization, and enhancing data-driven decision-making.
Who You Are
A highly commercial, detail-oriented person with strong organization, communication and management skills, able to work well to deadlines in a changing environment and perform multiple tasks effectively and concurrently.
What You’ll Do
Working within a luxury accessories environment, you will combine analytical rigor with an understanding of premium brand positioning to elevate customer acquisition, engagement, and retention strategies. The primary purpose of the role is to support the channel marketing team with reporting, data visualisation and data driven analysis to drive e‑commerce growth. Using analytics data, you will identify channel performance, user behaviour patterns, marketing spend efficiencies and potential areas of growth.
- Performance Analysis & Reporting
- Analyse performance across key digital channels (paid social, search, display, affiliates, email, CRM)
- Build and maintain regular reporting dashboards (weekly/monthly performance reviews)
- Identify trends, anomalies, and optimisation opportunities across markets and campaigns
- Translate complex data into clear, actionable insights for stakeholders
- Campaign & Channel Optimisation
- Support A/B testing frameworks across creative, targeting and landing pages
- Partner with channel managers to evaluate campaign effectiveness (ROI, ROAS, CAC, LTV)
- Email, social media, search and special projects; supporting A/B tests across markets, sales/promotions and campaign content
- Provide recommendations to improve media efficiency and customer quality
- Customer & Audience Insights
- Analyse customer journeys across digital touchpoints
- Support segmentation strategies and audience targeting using first‑party data
- Contribute to CRM and lifecycle marketing insights (acquisition, retention, reactivation)
- Support data‑driven strategies to drive customer experience optimisation, aligning strategies with business objectives and key growth initiatives
- Data Management & Tools
- Work with custom and industry tools such as Google Analytics (GA4), ad platform dashboards (Meta, Google Ads) and BI tools (Tableau, Power BI, Looker)
- Ensure data accuracy, consistency and integrity across reporting systems
- Support data integration across platforms (CRM, e‑commerce, media)
- Develop and maintain dashboards with actionable insights on optimisation strategy effectiveness and results
- Be commercially aware of new and emerging technologies and competitor activities for optimisation of e‑commerce marketing performance
- Cross‑Functional Collaboration
- Partner and build strong relationships with the wider e‑commerce marketing team, Design, Digital Product, CRM, trade and brand marketing teams to align on priorities
- Support budget tracking, forecasting and performance reviews
- Contribute to strategic planning cycles with data‑backed insights
- Ensure completion of all planners in a timely manner and communicate any changes to relevant stakeholders
- Proactively develop and maintain an effective working relationship with the global site merchandising and web production teams, aligning and sharing knowledge and data
- Continually collaborate, share best practice and identify growth‑driving opportunities with regional partners and ensure global considerations are fully understood and considered in all global discussions and decisions
You’ll Need to Have
- 2–3 years’ experience in digital marketing analytics, performance marketing or a similar role
- Strong analytical skills with the ability to interpret and present data clearly
- Experience with Google Analytics (GA4) and paid media platforms (Meta, Google Ads) or other tools like SimilarWeb, Brandwatch
- Proficiency in Excel; familiarity with BI tools (Tableau, Power BI, Looker)
- Understanding of key digital KPIs (CTR, CPC, CPA, ROAS, LTV)
- A degree or equivalent experience in a relevant subject area
- Strong analytical and numerical skills, strong interest in AI
- Strong PC skills – Advanced Excel, Word, PowerPoint
Preferred
- Experience in luxury, fashion or retail sectors
- Basic knowledge of SQL or data querying
- Experience working across multiple markets or regions
- Familiarity with e‑commerce toolsets such as Dynamic Yield, Salesforce, Content Square, Syte, Bizarre Voice, Full Story would be advantageous
Key Competencies
- Strong attention to detail and data accuracy
- Commercial mindset with a focus on driving business outcomes
- Curiosity and proactive problem‑solving
- Ability to communicate insights to non‑technical stakeholders
- Passion for digital, marketing, AI, e‑commerce and luxury consumer behaviour
Equality, Diversity and Inclusion
At Jimmy Choo, we are committed to building a representative business that is empowered by our celebration of difference and enriches our creative solutions. We are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Jimmy Choo is proud to be an equal opportunity employer committed to inclusivity.
Digital Marketing Analyst employer: Jimmy Choo
At Jimmy Choo, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration within the luxury accessories sector. Our commitment to employee growth is evident through continuous learning opportunities and a focus on inclusivity, ensuring that every team member feels valued and empowered to contribute to our brand's success. Located in a dynamic environment, we provide a unique chance to engage with premium brand positioning while driving impactful digital marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jimmy Choo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jimmy Choo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jimmy Choo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jimmy Choo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jimmy Choo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jimmy Choo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jimmy Choo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jimmy Choo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jimmy Choo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jimmy Choo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
