We're looking for a commercially minded, data-driven with creative-eye Head of Growth Marketing to lead global channel marketing for a world-known luxury accessory brand. This is a high-impact leadership role at the intersection of performance marketing, brand marketing, analytics and creative, responsible for building scalable, profitable growth across the full funnel media & customer lifecycle.
Own Global Growth Strategy
- Clear execution of global growth strategy
- Large budget (£++M) real ability to scale
- Leads mid to lower funnel (acquisition retention), upper funnel in partnership with Brand team
- Support with the definition of and execute a scalable, profitable growth strategy across all digital channels
- Build repeatable growth loops with a focus on ROI and new customer acquisition
- Balance sustainable high-impact channel strategy with short-term business impact
- Futureproof tech stack based on evolving digital landscape
Lead Performance Marketing
- Lead and scale acquisition channels including: Paid media (Meta, Google, YouTube, TikTok other relevant socials); SEO and content-led growth; Partnerships, affiliates, and communities
- Manage and optimise a £multi-million marketing budget
- Agile spend management based on performance signals to maximise growth
Bridge Brand, Product for Growth
- Partner closely with Merch and Design to:
- Turn product features into acquisition and retention levers
- Align messaging with real customer value
- Translate insights into high-performing creative direction
- Leverage Upper funnel campaigns to deliver stronger return mid/lower.
Build & Lead the Growth Function
- Set clear direction and ways of workings, then scale and lead a high-performing team
- Manage external agencies, partners and regional teams.
- Set a high bar for execution, ownership, and agility
Build a Culture of Growth & experimentation
- Develop and embed a continuous testing framework across:
- Creative and messaging
- AI-first approach to new product testing
- Funnels and landing pages
- Offers and user journeys
- Rapidly identify what works, scale winners, and stop underperformance
- Embed a growth mindset to the in-house teams and external partners
Own Growth Analytics & Martech
- Define, track, and optimise core KPIs: Traffic growth, ROI, CAC, LTV. Activation and retention metrics; Conversion and feature adoption
- Build and maintain a robust attribution and tracking ecosystem - embed them into operations in-house and external.
- Ensure all decisions are grounded in clean, reliable, accessible data
Qualifications
- 8-10+ years in Growth, Performance Marketing, or Acquisition roles
- Hands‑on experience managing significant paid media budgets
- Has scaled a high‑growth digital business past early traction
- Comfortable with data and attribution while having enterprise mindset.
- Systematic thinker
- Can challenge leadership with data‑backed decisions
- Reactive and agile, knows when to cut losses quickly
- Deep analytical and data‑driven mindset
- Strong understanding of funnels, experimentation, and lifecycle marketing
- Thought leadership skills re growth marketing
- Accountability, Has strong attention to detail and output
- Strong leadership & communication skills with a collaborative approach
Nice to have
- Experience in fashion retail and/or luxury.
- Global experience, including China
- Background in agency management, scaling growth, transformation projects.
- Tool experience: Google Analytics, Smartly, Similar web, Brandwatch, Familiarity with Salesforce, Dynamic Yield or similar.
