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For Companies At a Glance
- Tasks: Be the go-to person for fans, ensuring their voices are heard and needs met.
- Company: Join Manchester United, a global football icon dedicated to excellence on and off the pitch.
- Benefits: Enjoy wellness support, exclusive discounts, gym access, and career development opportunities.
- Other info: Flexible hours required, including evenings and weekends, with travel for matchdays.
- Why this job: Make a real impact in fan engagement while working in a diverse and inclusive environment.
- Qualifications: Strong communication skills and a passion for football culture are essential; experience is a plus.
The predicted salary is between 28800 - 43200 £ per year.
At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals.
We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success.
The Purpose
The Supporter Liaison Officer (SLO) acts as a key link between Manchester United and its fanbase, ensuring two-way communication, fan engagement, and support. A Premier League and UEFA-mandated role, the SLO is the first point of contact for all supporters, advocating for fan needs and promoting inclusive experiences across Old Trafford and Leigh Sports Village. Working within the Fan Engagement team, the SLO drives delivery of the club’s fan engagement strategy, supports official supporters’ clubs, and enhances matchday experiences. This high-profile role requires strong communication, relationship-building, and problem-solving skills.
Key Responsibilities
- Serve as primary contact for all supporters, providing visible, trusted, day-to-day support.
- Attend all men’s and women’s home matches to assist fans and coordinate with internal teams.
- Facilitate ongoing dialogue with fans via meetings, surveys, forums, and matchday interactions.
- Present fan feedback to leadership, ensuring supporter views inform club decisions.
- Build and maintain strong ties with official supporters’ clubs, fan groups, and national networks.
- Collaborate with other club and league SLOs to share best practices.
- Create and share fan communications including newsletters, updates, and matchday info.
- Manage and grow the global network of 330+ official supporters’ clubs, including queries, milestones, and expansion.
- Maintain and update the supporters’ club platform (The Tunnel) with key info and announcements.
- Provide fan-focused input on operations such as ticketing, travel, safety, and matchday experience.
- Participate in match planning and security meetings with partners including Greater Manchester Police.
- Represent the club at European away fixtures, supporting fans and gathering experience feedback.
Additional Responsibilities As Disabled Supporters Liaison Officer (DSLO)
- Act as the main point of contact for the Manchester United Disabled Supporters’ Association (MUDSA) and all disabled fans.
- Ensure compliance with the Equality Act, PLEDIS, and other relevant disability legislation, in collaboration with the Director of Internal Communications and Inclusion.
- Work with stadium operations to maintain and improve accessible facilities, including seating, parking, and amenities.
- Promote disability awareness and inclusion across the club through training and internal engagement.
- Support disabled fans on matchdays, managing a team of assistants to provide practical help and resolve any issues.
- Create and distribute accessible resources for disabled supporters, including matchday guides and service updates.
Skills & Experience
Essential Requirements:
- Outstanding interpersonal and communication skills.
- Flexible availability for evenings, weekends, and travel related to matchdays.
- Strong understanding of football culture and supporter dynamics.
- Empathy, discretion, and sensitivity in handling complex or personal issues.
- Awareness of accessibility legislation and disability inclusion best practices.
- Confident in mediating and facilitating between diverse stakeholder groups.
- Self-motivated with strong organisational skills and the ability to manage multiple priorities.
Desirable Attributes
- Experience in supporter liaison, fan engagement, or customer service.
- Knowledge of disability inclusion, especially in sport or live events.
- Background in working with supporter or disabled communities.
- Multilingual proficiency.
- Familiarity with the UEFA SLO Handbook or related fan engagement frameworks.
- Understanding of Manchester United’s supporter base and fan networks.
What We Offer
At Manchester United, we recognise that our people are at the heart of our success. That’s why we offer a range of rewards designed to support your professional and personal well-being:
- Annual incentive scheme
- Wellness Support with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace
- Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
- Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities
- Enhanced family Leave Benefits and an opportunity to purchase additional holiday days
- Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs
- A Supportive Work Environment that values diversity, equity and inclusion, and individual growth
Our Commitment To You
At Manchester United, we believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds.
Ready to Join Us?
If this sounds like the perfect role for you, please submit your application by Friday 31st July.
Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks.
If you need any adjustments to help you perform at your best during the recruitment process, please feel free to contact us, and we will be happy to discuss them with you.
It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles. #J-18808-Ljbffr
Supporter Liaison Officer employer: JIM - Jobs In Manchester
Contact Detail:
JIM - Jobs In Manchester Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Supporter Liaison Officer
✨Tip Number 1
Familiarise yourself with Manchester United's fan engagement strategies and initiatives. Understanding their current approach will help you demonstrate your knowledge during interviews and show how you can contribute to enhancing supporter experiences.
✨Tip Number 2
Network with current or former Supporter Liaison Officers or individuals in similar roles. Engaging with them can provide valuable insights into the day-to-day responsibilities and challenges of the position, which you can leverage in discussions with the hiring team.
✨Tip Number 3
Attend Manchester United matches or events to immerse yourself in the club culture and connect with fans. This hands-on experience will not only deepen your understanding of supporter dynamics but also allow you to gather real-time feedback that could be useful in your role.
✨Tip Number 4
Showcase your understanding of accessibility legislation and disability inclusion best practices. Being well-versed in these areas is crucial for the role, and demonstrating your commitment to inclusivity can set you apart from other candidates.
We think you need these skills to ace Supporter Liaison Officer
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Supporter Liaison Officer position. Tailor your application to highlight how your skills and experiences align with the key responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of Manchester United's values and culture. Use specific examples from your past experiences that showcase your communication and relationship-building skills, as well as your passion for fan engagement.
Highlight Relevant Experience: In your CV, focus on any previous roles or experiences that relate directly to supporter liaison, fan engagement, or customer service. Be sure to include any work with diverse communities or knowledge of disability inclusion, as these are essential for this role.
Proofread Your Application: Before submitting your application, take the time to proofread it thoroughly. Check for spelling and grammatical errors, and ensure that your formatting is consistent. A polished application reflects your attention to detail and professionalism, which are crucial for the Supporter Liaison Officer role.
How to prepare for a job interview at JIM - Jobs In Manchester
✨Know Your Audience
Before the interview, research Manchester United's fan engagement strategies and their supporter base. Understanding the club's culture and values will help you connect with the interviewers and demonstrate your passion for the role.
✨Showcase Your Communication Skills
As a Supporter Liaison Officer, strong communication is key. Prepare examples of how you've effectively communicated with diverse groups in the past, especially in challenging situations. This will highlight your interpersonal skills and ability to advocate for fans.
✨Demonstrate Empathy and Sensitivity
Be ready to discuss scenarios where you've had to handle complex or personal issues with empathy. This role requires discretion and understanding, so showcasing your ability to navigate sensitive topics will be crucial.
✨Highlight Your Flexibility
The job requires availability for evenings, weekends, and travel. Be prepared to discuss your flexibility and willingness to adapt to the demands of matchdays and fan interactions, as this shows your commitment to the role.