Brand & Product Marketing Manager in London

This is Jigsaw's first dedicated brand and product marketing hire. The role is a hybrid blend of product, design and commercial responsibilities, designed to evolve as the marketing function matures. You'll sit within our Studio, at the intersection of Product, Design, and Commercial. One day you will shape the narrative for a new feature launch; the next you will QA a campaign visual or draft the messaging framework that helps our sales teams close faster. You'll work closely with the Studio team and Marketing Manager on campaigns, content, events, and demand generation, and directly with the Co‑CEO and VP of P&D on product vision, narrative, and value proposition. You’ll execute, but also advise on competitor positioning, what is working, and where to focus our bets.

What You’ll Own

• Positioning & Messaging
  • Execute Jigsaw’s product narrative: define how we talk about what we build, for whom, and why it matters, across every channel and audience.
  • Develop and maintain a messaging framework covering core value props, persona‑level messaging, and competitive differentiation.
  • Translate complex product capabilities into clear, compelling language that resonates with buyers and end users alike.
  • Audit messaging consistency across the site, sales collateral, social, and in‑product copy, and fix any drift when it is found.
• Go‑to‑Market & Product Launches
  • Lead GTM strategy and execution for new features and product updates, from brief to launch, coordinating across Product, Sales, and Customer Success.
  • Define launch tiers and the appropriate level of activation for each.
  • Build launch playbooks that sharpen with each release.
  • Work closely with PMs to understand the roadmap and ensure marketing has a meaningful seat in shaping how it goes to market.
• Sales Enablement
  • Create and maintain sales collateral: pitch decks, one‑pagers, competitive battle‑cards, objection‑handling guides, and case study frameworks.
  • Ensure the sales team always has current, on‑brand, accurate material that they actually use.
  • Support key deals with bespoke assets where needed.
  • Run regular sales‑marketing syncs to feed commercial insight back into messaging and campaign planning.
• Brand System & Studio
  • Apply and protect the Jigsaw brand system across all outputs: campaigns, launches, events, decks, social, merch, and digital touch‑points.
  • Evolve brand guidelines where needed (with rationale, not randomly) and ensure cohesion between brand and product expression.
  • Own creative execution across campaigns: translate strategic briefs into strong visual systems and adapt style for each audience without breaking coherence.
  • Build and maintain scalable templates in Figma, Slides, Notion, and other tools. Organise the asset libraries so the team moves fast without going off‑brand.
• Market Intelligence & Competitor Positioning
  • Maintain a live view of the competitive landscape: what competitors are building, how they’re positioning, and where the gaps lie.
  • Own the buyer persona grounded in real customer data, not assumptions.
  • Run regular win/loss analysis with Sales and feed insights back into messaging, positioning, and product priorities.
  • Advise the leadership team on competitor moves and what they mean for how we show up in market.

What You Bring

• 4+ years in a brand studio, product marketing, or hybrid role at a B2B or B2B2C tech company. SaaS experience strongly preferred.
• A track record of owning both creative execution and go‑to‑market strategy.
• Experience taking products to market: GTM plans, messaging frameworks, launch campaigns.
• Prior exposure to sales enablement: built materials sales teams actually use or been active on a sales team.
• Strong visual craft. Fluent in Figma and Adobe CC; confident with motion/video tools.
• Sharp writing capabilities that move between a product brief and a customer‑facing headline without losing voice or accuracy.
• Comfortable with data: analytics tools, campaign measurement, and evidence‑based decisions.
• Familiarity with tools including HubSpot, LinkedIn Campaign Manager, and web analytics (GA4 or equivalent).
• Systems thinking: design repeatable patterns, not one‑off assets.

Compensation Range: £55K – £65K