CRM Manager

Founded in 1970, Jigsaw was the first premium fashion brand on the high street. Since then, the company has expanded worldwide to work with the finest mills, cutting edge photographers, up-and-coming models, and renowned architects. But the search for the best in the industry never stops. As our journey continues, we are looking for passionate and talented people to learn about Style & Truth: a set of values that sets us apart from the rest of the high street, a belief that everyone should feel empowered to embrace their own style, be true to themselves, and not slavishly follow the fashion world. This means putting style before trends and truth before hype.

We are looking for a Customer Relationship Manager to join our team.

• Lead the definition, scoping, and delivery of key automated CRM journeys, including welcome, retargeting, reactivation, birthday, and lifecycle flows, using a test-and-learn approach to optimise engagement and drive repeat purchase frequency.
• Play a central role in shaping the CRM strategy, collaborating with internal teams, external agencies, and technology partners to deliver data‐driven, personalised 1:1 campaigns that have contributed to measurable increases in customer retention and revenue.
• Plan, manage, and execute email and SMS campaigns aligned with the marketing and trading calendar.
• Champion the use of first‐party data and CDP capabilities to create personalised, omnichannel campaigns, integrating CRM with digital media, ecommerce, and in‐store initiatives.
• Forecast CRM database growth and deliver initiatives to expand the subscriber base, including onsite capture, in‐store data collection, re‐engagement campaigns, and loyalty programme enhancements.
• Drive CRM innovation by testing and implementing new channels such as Direct Mail, Referral, and Review programmes.
• Develop and maintain CRM reporting dashboards, producing weekly performance reports that analyse campaign engagement, revenue contribution, unsubscribe trends, database health, and automation performance.
• Collaborate closely with the Data Insight Lead, external agencies, and vendors to leverage customer behavioural insights, refine segmentation, and improve personalised communication.
• Track and maintain strong email deliverability using SNDS and Google Postmaster Tools.
• Lead loyalty, referral, review, and advocacy initiatives integrated into CRM journeys.
• Set CRM KPIs and campaign objectives, prioritising initiatives based on business value.
• Stay updated on regulatory and privacy requirements, ensuring GDPR compliance across CRM practices.
• Utilise Ometria, Yotpo, and Wunderkind to drive automation, personalisation, and cross‐channel CRM performance.
• Stay up to date with new platform feature releases, industry news, and email marketing best practices.

• Be part of a brand with a rich heritage and a commitment to quality and creativity.
• Work in a collaborative, creative environment where your ideas and input are valued.
• Enjoy opportunities for professional growth and development.

• Fantastic Staff discount schemes – up to 50% (and 70% on 5 items per season).
• Access to the Unum- Help@Hand – Jigsaw's wellbeing and benefits provider, for a whole host of resources, support and discounts.

We are committed to equality of opportunity for all staff and applications are encouraged from individuals regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marriage and civil partnerships or pregnancy and maternity.