Brand & Product Marketing Manager in London

About us

At Jigsaw, we’re on a mission to transform the way professional services and financial institutions work. We do this by helping our clients organise, visualise and use their data (think Figma or Canva but for the ‘City’). Our clients include the world’s biggest consultancies, leading financial institutions and top law firms. Jigsaw was founded by two seasoned entrepreneurs, Stephen and Travis. This is their second venture together; their first was acquired by a US private equity firm and went on to become a billion-dollar company and a household name in professional service firms across the world. Jigsaw is now on a growth trajectory few Series A companies achieve - putting us in the top quartile SaaS companies globally. Today we proudly serve thousands of users from nearly two hundred businesses worldwide, who love our products and use them every day. But we’re only getting started! We have ambitious goals and we’re looking for talented people to help us achieve them.

Why join us?

We're not about the corporate grind; instead, we thrive on creativity, enthusiasm, and a touch of humour to make magic happen. We hire people with high ownership and a bias for action. Then we trust and empower them to do their best work.

The role

This is Jigsaw's first dedicated brand and product marketing hire. It's a hybrid role by design. You'll sit within our Studio, at the intersection of Product, Design, and Commercial. One day you will be shaping the narrative for a new feature launch. The next you'll be QA-ing a campaign visual or writing the messaging framework that helps our sales teams close faster. The role will evolve as the marketing function matures. You need to be genuinely adaptable: someone comfortable building the machine while running it. You'll work closely with our Studio team and Marketing Manager on campaigns, content, events, and demand generation, and directly with the Co-CEO and VP of P&D on product vision, narrative, and value proposition. You'll execute, but you'll also advise: on competitor positioning, on what's working, on where we should be placing our bets.

What You'll Own

• Positioning & Messaging: Execute Jigsaw's product narrative: define how we talk about what we build, for whom, and why it matters, across every channel and audience. Develop and maintain a messaging framework covering core value props, persona-level messaging, and competitive differentiation. Translate complex product capabilities into clear, compelling language that resonates with buyers and end users alike. Audit messaging consistency across the site, sales collateral, social, and in-product copy, and fix any drift when you find it.
• Go-to-Market & Product Launches: Lead GTM strategy and execution for new features and product updates, from brief to launch, coordinating across Product, Sales, and Customer Success. Define launch tiers and the appropriate level of activation for each. Build launch playbooks that get sharper with each release. Work closely with PMs to understand the roadmap and give marketing a meaningful seat in shaping how it goes to market.
• Sales Enablement: Create and maintain sales collateral: pitch decks, one-pagers, competitive battle-cards, objection-handling guides, and case study frameworks. Make sure the sales team always has current, on-brand, accurate material and that they actually use it. Support key deals with bespoke assets where needed. Run regular sales-marketing syncs to feed commercial insight back into messaging and campaign planning.
• Brand System & Studio: Apply and protect the Jigsaw brand system across all outputs: campaigns, launches, events, decks, social, merch, and digital touch-points. Evolve brand guidelines where needed (with rationale, not randomly) and ensure cohesion between brand and product expression. Own creative execution across campaigns: translate strategic briefs into strong visual systems and adapt style for audience without breaking coherence. Build and maintain scalable templates in Figma, Slides, Notion, and others. Organise the asset libraries so the team moves fast without going off-brand.
• Market Intelligence & Competitor Positioning: Maintain a live view of the competitive landscape: what competitors are building, how they're positioning, and where the gaps are. Own buyer persona grounded in real customer data, not assumptions. Run regular win/loss analysis with Sales and feed insights back into messaging, positioning, and product priorities. Advise the leadership team on competitor moves and what they mean for how we show up in market.

What You Bring

4+ years in a brand studio, product marketing, or hybrid role at a B2B or B2B2C tech company. SaaS experience strongly preferred. A track record of owning both creative execution and go-to-market strategy, not one or the other. Experience taking products to market: GTM plans, messaging frameworks, launch campaigns. Prior exposure to sales enablement: you've built materials sales teams actually use or you have been active on a sales team. Strong visual craft. Fluent in Figma and Adobe CC; confident with motion/video tools. Sharp writing capabilities who can move between a product brief and a customer-facing headline without losing voice or accuracy. You're comfortable in data: analytics tools, campaign measurement and evidence-based decisions. Familiarity with tools including HubSpot, LinkedIn Campaign Manager, and web analytics (GA4 or equivalent). Systems thinking: you design repeatable patterns, not one-off assets.