At a Glance
- Tasks: Lead the insights strategy for gaming advertising and translate data into compelling stories.
- Company: Join Overwolf, a leader in gaming advertising with a focus on innovation.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Dynamic role with a chance to work with global teams and cutting-edge methodologies.
- Why this job: Make a real impact in the gaming industry by shaping brand partnerships and insights.
- Qualifications: 7+ years in insights or media strategy, with strong leadership and storytelling skills.
The predicted salary is between 56250 - 68750 £ per year.
We’re on the hunt for a sharp, strategic Insights & Measurement Lead to define and drive the Brand Partnerships insights strategy at Overwolf, turning audience intelligence, measurement, and storytelling into a powerful force for gaming advertising. As our Insights & Measurement Lead, you’ll serve as the senior owner of audience intelligence, strategic storytelling, measurement partnerships, and insights-driven commercial enablement across the Brand Partnerships team. You’ll lead and grow the Insights team, translating data into stories that connect gaming audiences with world-class brands and prove the real commercial value of gaming advertising. This is a high-impact, senior role at the intersection of data, strategy, and commercial growth. You’ll shape how Overwolf tells its story to brands, build scalable measurement capabilities, and leave a measurable mark on the business.
Responsibilities:
- Own the Brand Partnerships insights strategy, standards, and roadmap, setting the direction for how the team measures and communicates audience and campaign value.
- Partner with Brand Partnerships teams to deliver insights, narratives, and recommendations needed to win, grow, and retain client partnerships.
- Lead Overwolf's measurement strategy by building strategic partnerships, introducing best-in-class methodologies (Brand Lift, Sales Lift, Foot Traffic, Attention, and beyond), and creating scalable proof that demonstrates the effectiveness of gaming advertising for clients, renewals, and future growth.
- Ensure high-quality storytelling, reporting, and actionable recommendations across all client initiatives, from pre-sale to post-campaign analysis and wrap reports.
- Directly manage and develop Insights team members, mentoring Insights Managers and building a high-performing, insights-driven team.
Requirements:
- 7+ years of relevant experience in insights, media strategy, audience research, or a related field.
- 4+ years of people management experience as a Manager or Team Lead.
- Exceptional presentation, storytelling, and executive communication skills, with experience presenting strategic insights to senior stakeholders, agencies, or enterprise clients.
- Experience evaluating, implementing, or managing third-party measurement and research partners, including Brand Lift, Sales Lift, Foot Traffic, and Attention.
- Proven ability to translate complex data into clear, compelling narratives for commercial audiences.
- Strategic thinker with a proactive approach to identifying trends and opportunities.
- Strong cross-functional collaborator, comfortable working across Sales, Marketing, and Product in a fast-paced, global environment.
- Experience working with large datasets and partnering closely with BI, Analytics, or Data teams to transform data into commercial insights.
- UK-based, with availability to overlap with US, EMEA, and HQ teams.
Bonus Points:
- Experience working with brand advertisers, agencies, or media partners.
- Familiarity with gaming audiences, gaming media, or adtech.
- Experience building scalable insights frameworks, reporting standards, or measurement partnerships.
- Experience working with research or measurement providers such as Kantar, Nielsen, Circana, Adelaide, or similar.
Insights & Measurement Lead in London employer: Jibe Ventures
Exodigo is an exceptional employer that fosters a collaborative and innovative work culture, where detail-oriented professionals can thrive. Located in the United Kingdom, we offer competitive benefits, continuous employee growth opportunities, and the chance to work on impactful infrastructure projects that shape communities. Join us to be part of a team that values your expertise and supports your professional development in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Insights & Measurement Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jibe Ventures and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jibe Ventures are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Insights & Measurement Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jibe Ventures. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jibe Ventures:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jibe Ventures’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jibe Ventures
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jibe Ventures will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jibe Ventures, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
