At a Glance
- Tasks: Lead the insights strategy for gaming advertising and translate data into compelling stories.
- Company: Join Overwolf, a dynamic leader in gaming advertising with a focus on innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and strategic thinking.
- Why this job: Make a real impact in the gaming industry by shaping brand partnerships and insights.
- Qualifications: 7+ years in insights or media strategy, with strong leadership and storytelling skills.
The predicted salary is between 56250 - 68750 £ per year.
We’re on the hunt for a sharp, strategic Insights & Measurement Lead to define and drive the Brand Partnerships insights strategy at Overwolf, turning audience intelligence, measurement, and storytelling into a powerful force for gaming advertising. As our Insights & Measurement Lead, you’ll serve as the senior owner of audience intelligence, strategic storytelling, measurement partnerships, and insights-driven commercial enablement across the Brand Partnerships team. You’ll lead and grow the Insights team, translating data into stories that connect gaming audiences with world-class brands and prove the real commercial value of gaming advertising. This is a high-impact, senior role at the intersection of data, strategy, and commercial growth. You’ll shape how Overwolf tells its story to brands, build scalable measurement capabilities, and leave a measurable mark on the business.
Responsibilities
- Own the Brand Partnerships insights strategy, standards, and roadmap, setting the direction for how the team measures and communicates audience and campaign value.
- Partner with Brand Partnerships teams to deliver insights, narratives, and recommendations needed to win, grow, and retain client partnerships.
- Lead Overwolf's measurement strategy by building strategic partnerships, introducing best-in-class methodologies (Brand Lift, Sales Lift, Foot Traffic, Attention, and beyond), and creating scalable proof that demonstrates the effectiveness of gaming advertising for clients, renewals, and future growth.
- Ensure high-quality storytelling, reporting, and actionable recommendations across all client initiatives, from pre-sale to post-campaign analysis and wrap reports.
- Directly manage and develop Insights team members, mentoring Insights Managers and building a high-performing, insights-driven team.
Requirements
- 7+ years of relevant experience in insights, media strategy, audience research, or a related field.
- 4+ years of people management experience as a Manager or Team Lead.
- Exceptional presentation, storytelling, and executive communication skills, with experience presenting strategic insights to senior stakeholders, agencies, or enterprise clients.
- Experience evaluating, implementing, or managing third-party measurement and research partners, including Brand Lift, Sales Lift, Foot Traffic, and Attention.
- Proven ability to translate complex data into clear, compelling narratives for commercial audiences.
- Strategic thinker with a proactive approach to identifying trends and opportunities.
- Strong cross-functional collaborator, comfortable working across Sales, Marketing, and Product in a fast-paced, global environment.
- Experience working with large datasets and partnering closely with BI, Analytics, or Data teams to transform data into commercial insights.
- UK-based, with availability to overlap with US, EMEA, and HQ teams.
Bonus Points:
- Experience working with brand advertisers, agencies, or media partners.
- Familiarity with gaming audiences, gaming media, or adtech.
- Experience building scalable insights frameworks, reporting standards, or measurement partnerships.
- Experience working with research or measurement providers such as Kantar, Nielsen, Circana, Adelaide, or similar.
Insights & Measurement Lead employer: Jibe Ventures
Exodigo is an exceptional employer that fosters a collaborative and innovative work culture, where detail-oriented professionals can thrive. Located in the United Kingdom, we offer competitive benefits, continuous employee growth opportunities, and the chance to work on impactful infrastructure projects that shape communities. Join us to be part of a team that values your expertise and supports your professional development in a dynamic environment.
