At a Glance
- Tasks: Engage with developer communities and create impactful technical content.
- Company: Join JFrog, a leader in software supply chain management.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with travel opportunities to conferences and community events.
- Why this job: Be the voice of innovation and influence the future of software development.
- Qualifications: 8 years in tech roles and strong communication skills required.
The predicted salary is between 36000 - 60000 £ per year.
JFrog powers how the world builds, secures, and ships software. Thousands of organizations, including most of the Fortune 100, rely on JFrog to manage their software supply chain from code to production. As we continue expanding across DevOps, DevSecOps, software distribution, CI/CD, AI tooling, and developer experience, we are looking for a Developer Advocate who can help bring our platform, innovations, and community impact to the next level. This role sits at the intersection of engineering, product, and the global developer community.
You will translate JFrog's technical work across all domains, repositories, security, release management, pipelines, distribution, metadata, AI/ML, and ecosystem integrations, into content, demos, talks, and conversations that developers trust. You will also bring community insights back into JFrog's R&D and business teams to influence product direction.
As a Developer Advocate at JFrog you will:
- Represent JFrog across developer, DevOps, security, and platform-engineering communities through conferences, meetups, webinars, podcasts, and online conversations.
- Create high-quality technical content: deep-dive articles, demos, hands-on guides, screencasts, code samples, and social content.
- Build compelling demos and storytelling around JFrog's core domains: Artifactory, Xray, Curation, Distribution, Pipelines, Workers, Fly, AI/MCP, and ecosystem integrations like GitHub.
- Collaborate closely with R&D, Product, Security, Solutions Engineering, Architecture, and Customer Success to deeply understand new capabilities and provide practical feedback.
- Engage with open source and developer communities, finding new channels and conversations where JFrog should have a voice.
- Partner with Marketing to strengthen messaging while preserving technical credibility.
- Monitor and report impact across community engagement, content performance, OSS participation, and broader DevRel KPIs.
To be a Developer Advocate at JFrog you need:
- Bachelor's degree in CS, Software Engineering, Cybersecurity, or a related field (or equivalent experience).
- 8 years of hands-on experience as a Software Engineer, DevOps Engineer, Security Engineer, Researcher, Architect, or similar technical role.
- Proven experience presenting technical topics to developers or technical audiences.
- Strong writing and storytelling ability around complex concepts.
- Deep understanding of the DevOps / DevSecOps ecosystem, software supply chain, CI/CD workflows, and modern developer tooling.
- Ability to communicate clearly with developers, leaders, customers, and community members.
- Familiarity with key developer and professional social platforms (e.g., LinkedIn, Reddit, Twitter/X, Slack, Discord) for community engagement and content amplification.
- Comfortable setting goals, executing independently, and measuring impact.
- Genuine enthusiasm for engaging communities, learning in public, and amplifying real developer value.
- A willingness to travel to conferences, customer events, and community gatherings.
Developer Advocate employer: JFrog
JFrog offers an exceptional work environment in the vibrant King's Cross area of London, where innovation and collaboration thrive. As a Channel Marketing Lead, you'll benefit from a supportive culture that prioritises employee growth through continuous learning opportunities and a commitment to diversity. With a focus on strategic marketing initiatives, you'll play a pivotal role in driving success while enjoying the flexibility of a hybrid work model.
StudySmarter Expert Advice🤫
We think this is how you could land Developer Advocate
✨Tip Number 1
Get involved in the developer community! Attend meetups, webinars, and conferences where you can network with like-minded folks. This is a great way to showcase your passion for DevOps and make connections that could lead to job opportunities.
✨Tip Number 2
Create and share content that highlights your expertise. Whether it's writing articles, making demos, or engaging on social media, showing off your skills can attract attention from potential employers. Plus, it helps build your personal brand!
✨Tip Number 3
Don’t hesitate to reach out directly to companies you’re interested in, like JFrog! A friendly message expressing your enthusiasm for their work can go a long way. We love seeing proactive candidates who are genuinely excited about what we do.
✨Tip Number 4
Leverage platforms like LinkedIn to connect with current employees at JFrog. Ask them about their experiences and any tips they might have for applying. Building these relationships can give you insider knowledge and potentially boost your chances of landing an interview.
We think you need these skills to ace Developer Advocate
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for developer advocacy shine through. We want to see your genuine interest in engaging with the community and how you can amplify real developer value.
Tailor Your Content:Make sure to customise your application materials to reflect the specific skills and experiences that align with the Developer Advocate role. Highlight your technical expertise and storytelling ability, as these are key to connecting with our audience.
Be Clear and Concise:In your written application, clarity is crucial. Use straightforward language to explain complex concepts, and ensure your points are easy to follow. We appreciate a well-structured application that gets straight to the point!
Apply Through Our Website:We encourage you to submit your application through our website. This way, we can easily track your application and ensure it reaches the right team. Plus, it shows you're serious about joining us at JFrog!
How to prepare for a job interview at JFrog
✨Know Your Tech Inside Out
Make sure you have a solid grasp of JFrog's core products like Artifactory and Xray. Be ready to discuss how these tools fit into the DevOps and DevSecOps landscape, and think about how you can translate complex technical concepts into relatable content for developers.
✨Showcase Your Communication Skills
Prepare to demonstrate your ability to present technical topics clearly. You might be asked to explain a complex idea or create a mini-demo on the spot, so practice articulating your thoughts in a way that resonates with both technical and non-technical audiences.
✨Engage with the Community
Familiarise yourself with key platforms like LinkedIn, Reddit, and Discord where developer conversations happen. Bring examples of how you've engaged with communities in the past, whether through writing, speaking, or participating in discussions, to show your genuine enthusiasm for community building.
✨Be Ready to Collaborate
This role involves working closely with various teams, so be prepared to discuss how you’ve successfully collaborated in the past. Think of specific examples where your input influenced product direction or improved community engagement, and be ready to share those stories.
