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For Companies At a Glance
- Tasks: Drive outreach to QA engineers, turning leads into users for our AI-powered testing tool.
- Company: Join a dynamic startup backed by JetBrains, focused on real user needs.
- Benefits: Competitive salary, flexible work environment, and opportunities for rapid career growth.
- Why this job: Shape the future of QA automation and make a tangible impact from day one.
- Qualifications: Experience in outbound sales, strong communication skills, and a passion for tech.
- Other info: Fast-paced environment with potential to grow into leadership roles.
The predicted salary is between 36000 - 60000 £ per year.
We are building an AI copilot for web testing automation. It enables manual and automation QA engineers to turn their manual testing flows into production-ready automated E2E testing scripts, saving hours of manual work and coding. We are a small team with zero bureaucracy, focusing on real users. We optimise for shipping value - not hype.
About The Role
You will own the top of the funnel: outbound, qualification, and getting leads to sit down for a conversation. Demos, onboarding, and retention are staying with the founder for now. Phase one: Get individual Automation QAs to try the product, aiming for fast adoption and no procurement. Once we hit 20+ weekly users, we’ll move on to phase two, where we’ll shift the focus to B2B – qualified meetings with QA Leads and Engineering Managers.
Your Focus In The First Three Months
- Build targeted lists: Automation QAs at companies with web products and Playwright, Cypress, or Selenium in their stack.
- Run outbound sequences (LinkedIn is the baseline, but you decide the channels).
- A/B test weekly.
- Design qualification gates (forms and scoring) to filter leads before the founder calls.
- Reach 20+ weekly active users after month one – ICP-qualified and giving direct feedback to engineering.
- Document what works into a repeatable playbook.
Growth Path
This role expands as your strategies deliver results. Once the user pipeline works, you can take over demos and run B2B sales end to end. From there, the natural next step is Growth Lead (funnel optimisation and scaling the playbook) or Account Executive (owning deal execution).
Why To Join
You’ll be building a strategy that scales the product, not filling a quota. What you create from scratch becomes the foundation. Your outreach turns into users who talk directly to engineering, and their feedback ships as features within days. AI for developer tools is a market with real pull, and QA automation is one of its sharpest pain points. We’re backed by JetBrains – financially secure with no reliance on external VC funding.
Who We’re Looking For
You should have a high level of agency and be quant-minded – you live in funnel metrics, run experiments, and are comfortable saying "no" to leads that are a bad fit.
The Ideal Candidate Will
- Have done 0-to-1 outbound for an early-stage devtool, QA tool, infrastructure product, or similar.
- Have proven cold outbound results, instead of being dependent on warm inbound.
- Be able to talk credibly about flaky tests, CI pain, and Playwright vs. Cypress. You don’t need to be an engineer, but you do need domain empathy.
- Possess strong written communication skills, with the ability to craft short, sharp messages that get replies.
Nice To Have
- A QA or SDET background – you’ve felt the pain yourself before moving to sales or BD.
- Exposure to security/compliance objections – enough to pre-empt and route.
- Content skills – your LinkedIn posts get engagement, not just your DMs.
- Experience as one of the first 10 employees at a startup.
Sales Development Representative (AI-Powered QA Automation) employer: JetBrains
Contact Detail:
JetBrains Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative (AI-Powered QA Automation)
✨Tip Number 1
Get to know your target audience inside out. Research Automation QAs and their pain points, especially around tools like Playwright and Cypress. This way, when you reach out, you can speak their language and show them how our AI copilot can make their lives easier.
✨Tip Number 2
Leverage LinkedIn for outreach but don’t stop there! Experiment with other channels like Twitter or industry forums. The more diverse your approach, the better your chances of connecting with potential users who need our product.
✨Tip Number 3
When you’re qualifying leads, be strategic. Design your qualification gates to filter out those who aren’t a good fit. This saves time and ensures that the conversations you have are with people who will genuinely benefit from our solution.
✨Tip Number 4
Don’t forget to document everything! As you find what works in your outreach, create a playbook. This not only helps you refine your strategy but also sets the stage for scaling up as we grow. And remember, apply through our website to join the team!
We think you need these skills to ace Sales Development Representative (AI-Powered QA Automation)
Some tips for your application 🫡
Be Yourself: When writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your enthusiasm for the role and our mission.
Tailor Your Message: Make sure to customise your application to highlight your relevant experience and skills. Mention specific tools like Playwright or Cypress, and how your background aligns with what we’re looking for in a Sales Development Representative.
Keep It Concise: We appreciate clear and direct communication. Keep your application short and sharp, focusing on the key points that demonstrate your fit for the role. Remember, less is often more!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands quickly. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at JetBrains
✨Know Your Product Inside Out
Before the interview, make sure you understand the AI-powered QA automation product thoroughly. Familiarise yourself with how it works, its benefits, and the pain points it addresses for users. This will help you speak confidently about the product and demonstrate your genuine interest.
✨Prepare Targeted Outreach Strategies
Think about how you would build targeted lists of Automation QAs and what channels you would use for outreach. Be ready to discuss your approach to A/B testing and qualification gates. Showing that you have a clear plan for generating leads will impress the interviewers.
✨Showcase Your Metrics Mindset
Since this role is all about funnel metrics, come prepared with examples of how you've used data to drive results in previous roles. Discuss specific metrics you've tracked and how they influenced your strategies. This will highlight your quant-minded approach and ability to optimise processes.
✨Craft Engaging Communication Samples
Bring along examples of your written communication, such as cold outreach messages or LinkedIn posts that have garnered engagement. This will showcase your ability to create sharp, compelling content that resonates with potential leads, which is crucial for this role.