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For Companies At a Glance
- Tasks: Drive outreach to Automation QAs and build a user base for our AI-powered testing tool.
- Company: Join a dynamic startup backed by JetBrains, focused on real user needs.
- Benefits: Competitive salary, flexible work environment, and opportunities for rapid career growth.
- Why this job: Shape the future of QA automation and see your strategies directly impact product development.
- Qualifications: Experience in outbound sales, strong communication skills, and a passion for tech.
- Other info: Be part of a small, agile team with no bureaucracy and a focus on innovation.
The predicted salary is between 36000 - 60000 £ per year.
We're building an AI copilot for web testing automation. It enables manual and automation QA engineers to turn their manual testing flows into production-ready automated E2E testing scripts, saving hours of manual work and coding. We are a small team with zero bureaucracy, focusing on real users. We optimize for shipping value - not hype.
About The Role
You will own the top of the funnel: outbound, qualification, and getting leads to sit down for a conversation. Demos, onboarding, and retention are staying with the founder for now. Phase one: Get individual Automation QAs to try the product, aiming for fast adoption and no procurement. Once we hit 20+ weekly users, we'll move on to phase two, where we'll shift the focus to B2B – qualified meetings with QA Leads and Engineering Managers.
Your Focus In The First Three Months
- Build targeted lists: Automation QAs at companies with web products and Playwright, Cypress, or Selenium in their stack.
- Run outbound sequences (LinkedIn is the baseline, but you decide the channels). A/B test weekly.
- Design qualification gates (forms and scoring) to filter leads before the founder calls.
- Reach 20+ weekly active users after month one – ICP-qualified and giving direct feedback to engineering.
- Document what works into a repeatable playbook.
Growth Path
This role expands as your strategies deliver results. Once the user pipeline works, you can take over demos and run B2B sales end to end. From there, the natural next step is Growth Lead (funnel optimization and scaling the playbook) or Account Executive (owning deal execution).
Why To Join
You'll be building a strategy that scales the product, not filling a quota. What you create from scratch becomes the foundation. Your outreach turns into users who talk directly to engineering, and their feedback ships as features within days. AI for developer tools is a market with real pull, and QA automation is one of its sharpest pain points. We're backed by JetBrains – financially secure with no reliance on external VC funding.
Who We're Looking For
You should have a high level of agency and be quant-minded – you live in funnel metrics, run experiments, and are comfortable saying "no" to leads that are a bad fit.
The Ideal Candidate Will
- Have done 0-to-1 outbound for an early-stage devtool, QA tool, infrastructure product, or similar.
- Have proven cold outbound results, instead of being dependent on warm inbound.
- Be able to talk credibly about flaky tests, CI pain, and Playwright vs. Cypress. You don't need to be an engineer, but you do need domain empathy.
- Possess strong written communication skills, with the ability to craft short, sharp messages that get replies.
Nice To Have
- A QA or SDET background – you've felt the pain yourself before moving to sales or BD.
- Exposure to security/compliance objections – enough to pre-empt and route.
- Content skills – your LinkedIn posts get engagement, not just your DMs.
- Experience as one of the first 10 employees at a startup.
Sales Development Representative (AI-Powered QA Automation) in London employer: JetBrains
Contact Detail:
JetBrains Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative (AI-Powered QA Automation) in London
✨Tip Number 1
Get your networking game on! Connect with Automation QAs on LinkedIn and engage in conversations about their challenges. This way, you can build relationships and get insights that will help you tailor your outreach.
✨Tip Number 2
Don’t just send out generic messages. Personalise your outreach based on the tools they use, like Playwright or Cypress. Show them you understand their world and how our AI copilot can make their lives easier.
✨Tip Number 3
Keep track of what works and what doesn’t. A/B test your messaging and channels regularly. Document your findings so we can refine our approach and create a killer playbook together!
✨Tip Number 4
Apply through our website! It’s the best way to get noticed by us. Plus, it shows you’re genuinely interested in being part of our team and contributing to our mission of optimising QA automation.
We think you need these skills to ace Sales Development Representative (AI-Powered QA Automation) in London
Some tips for your application 🫡
Show Your Passion for QA Automation: When you're writing your application, let your enthusiasm for QA automation shine through. We want to see that you understand the pain points in the industry and how our AI-powered solution can make a difference. A personal touch can really set you apart!
Be Clear and Concise: We appreciate strong written communication skills, so keep your messages short and to the point. Avoid jargon unless it’s relevant, and make sure your key achievements and experiences are easy to spot. Remember, clarity is key!
Tailor Your Application: Make sure to customise your application to reflect the specific role of Sales Development Representative. Highlight any relevant experience with outbound sales or QA tools, and don’t forget to mention your familiarity with Playwright, Cypress, or Selenium if you have it!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at JetBrains
✨Know Your Product Inside Out
Before the interview, make sure you understand the AI-powered QA automation product thoroughly. Familiarise yourself with how it works, its benefits, and the pain points it addresses for users. This will help you speak confidently about the product and demonstrate your genuine interest.
✨Showcase Your Outbound Experience
Prepare to discuss your previous outbound sales experiences, especially in tech or QA tools. Be ready to share specific examples of how you've successfully generated leads and qualified prospects. Highlight any metrics that showcase your success, as numbers speak volumes in sales.
✨Demonstrate Domain Empathy
Since the role requires understanding the challenges faced by Automation QAs, be prepared to discuss common issues like flaky tests and CI pain. Showing that you can empathise with their struggles will set you apart and prove that you're not just selling a product, but genuinely care about solving their problems.
✨Craft Sharp Communication
Practice your written communication skills before the interview. You might be asked to draft outreach messages or respond to hypothetical scenarios. Keep your messages concise and impactful, as this reflects the kind of communication style that resonates with potential leads.