At a Glance
- Tasks: Lead B2B marketing strategies and campaigns for a global tech company.
- Company: Join JetBrains, a leader in developer tools with over 11 million users.
- Benefits: Flexible work options, competitive salary, and a culture of innovation.
- Other info: Inclusive workplace that values diverse perspectives and ideas.
- Why this job: Make an impact in the tech industry by shaping marketing for top enterprises.
- Qualifications: 5+ years in B2B marketing with strong analytical and communication skills.
The predicted salary is between 50000 - 65000 £ per year.
At JetBrains, code is our passion. Ever since we started back in 2000, we have been striving to make the strongest, most effective developer tools on earth. By automating routine checks and corrections, our tools speed up production, freeing developers to grow, discover, and create. We’re honoured that more than 11 million users consistently choose our tools. We’re particularly proud to call 88 Fortune Global Top 100 companies our valued customers. We’re looking for talented and passionate people to join us and be part of our journey. The Marketing department is searching for an experienced B2B Marketing Manager to join one of our offices or work remotely.
As a Head of B2B Marketing, you will be working with various roles within the company to help define and execute a marketing strategy targeting JetBrains business customers, from SMBs to mid‑size and large enterprises worldwide.
Major Responsibilities- Develop and execute a marketing strategy focusing on the B2B / Enterprise customer segment, considering their specific needs and challenges and the global marketing strategy.
- Together with product teams and functional marketing teams, plan and execute campaigns targeted at the focus segment – including digital marketing campaigns, offline and online events, PR campaigns, and more.
- Plan and execute account‑based marketing strategies designed to cater to specific enterprise accounts.
- Participate in sales enablement activities, working closely with JetBrains sales and customer success teams and resellers to understand what content, training, and activities can help them work more efficiently with customers.
- Oversee a high‑level marketing narrative targeted at different target personas within the B2B / Enterprise audience and coordinate content production in alignment with product marketing, internal copywriters, and external agencies.
- Together with the marketing automation department, design, implement, and improve the leads generation pipeline to ensure quality leads reach the internal sales organization.
- Become an advocate of the B2B / Enterprise segment of JetBrains customers at all levels of the organization.
- Work with the Market Research and Analytics team to collaborate on market research to ensure JetBrains is on the right track to serve the focus segment best.
- Work closely with sales, product marketing, product and marketing leadership, customer support, customer success, and other departments to ensure a cohesive approach to targeting and serving B2B / Enterprise customers.
- Excellent knowledge of the B2B / Enterprise customer segment and their unique needs and challenges.
- Successful experience marketing software or SaaS products or services to B2B / Enterprise customers.
- Understanding of the software purchase process in companies, including decision‑making personas, the decision‑making process, and other aspects.
- A general understanding of (and curiosity towards) differences between industry segments and cultures regarding marketing approaches and decision‑making processes.
- The ability and desire to work efficiently in a distributed team without direct supervision.
- Strong analytical skills and admiration of data.
- Attention to accuracy and detail.
- Excellent organizational skills and the ability to prioritize tasks.
- An entrepreneurial drive with an appreciation for both the user experience and business aspects.
- Excellent spoken and written English.
- Good communication and teamwork skills.
- A bachelor’s degree or 5+ years of proven experience in B2B Marketing, Business Development, or a related discipline.
- Experience in building and leading multi‑role marketing teams.
- Familiarity with and understanding of JetBrains products or similar products from other vendors.
- Prior experience working in IT companies or a technical background.
We are an equal opportunity employer. We know great ideas can come from anyone, anywhere. That’s why we do our best to create an open and inclusive workplace – one that welcomes everyone regardless of their background, identity, religion, age, accessibility needs, or orientation.
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Head of B2B Marketing in London employer: JetBrains
At JetBrains, we pride ourselves on fostering a dynamic and inclusive work environment where innovation thrives. As a Head of B2B Marketing, you will have the opportunity to shape marketing strategies for a diverse range of enterprise customers while collaborating with talented professionals across various departments. With a commitment to employee growth and a culture that values creativity and teamwork, JetBrains offers a rewarding career path in a company that is passionate about empowering developers worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Head of B2B Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JetBrains and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JetBrains are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JetBrains on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JetBrains. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of B2B Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JetBrains. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JetBrains:Show us that you’ve done your homework! In your application, briefly mention what you admire about JetBrains’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JetBrains
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JetBrains will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JetBrains, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
