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- Tasks: Lead and optimise paid advertising campaigns across various media channels.
- Company: Join Jet2.com and Jet2holidays, a leader in travel experiences.
- Benefits: Enjoy discounts on flights, hybrid working, and retail perks.
- Why this job: Shape innovative media strategies and make a real impact in the travel industry.
- Qualifications: Experience in paid media strategy and strong leadership skills required.
- Other info: Dynamic role with limitless potential for career growth.
The predicted salary is between 43200 - 72000 £ per year.
As our new General Manager - Advertising & Media Partnerships, you'll lead the strategic direction and delivery of Jet2.com and Jet2holidays paid advertising campaigns. You'll own the creative advertising strategy, ensuring our brand is expressed consistently across all media while driving commercial performance. This senior, 12-month fixed-term role offers a unique opportunity to shape media strategy, optimise campaigns, and manage high-profile agency and platform partnerships.
As our General Manager - Advertising & Media Partnerships, you'll have access to a wide range of benefits including:
- Colleague discounts on Jet2.com flights and Jet2holidays packages
- Hybrid working (we're in the office 3 days per week)
- Many retail discounts on – travel and leisure, health, and wellbeing, eating out, shopping and lifestyle
What you'll do:
- Leading the development and execution of paid advertising campaigns across channels including TV, Radio, digital, social, ensuring alignment with brand and commercial objectives.
- Collaborating closely with brand, digital, commercial, and analytics teams to ensure integrated planning and insight-led decision making.
- Managing large-scale media budgets, using insight and analytics to optimise campaigns and measure performance.
- Taking a key role in the strategic commercial planning of marketing activity across the team, representing the marketing team in senior trading meetings.
- Building and managing strategic media partnerships, identifying and testing emerging formats and technologies to keep Jet2 at the forefront of advertising innovation.
- Leading the brand's paid social media strategy, including content creation, influencer partnerships, cultural trend activation, and platform optimisation to drive relevant engagement.
- Managing in-house media operations on platforms such as Meta and Google, and overseeing external agency-led campaigns across TV, VoD, display, audio, and out-of-home channels.
- Owning the creative advertising strategy and delivery, shaping how our brand is expressed, and optimising campaigns for engagement, reach, and ROI.
What you'll have:
- Proven experience in paid media strategy, advertising, and creative development.
- Strong leadership and budget management skills, with experience managing both in-house media platforms and external agency relationships.
- Deep knowledge of media channels, audience targeting, campaign measurement, and performance optimisation.
- Expertise in social media content creation, influencer partnerships, and cultural trend activation.
- Data-driven mindset with a passion for innovation, testing, and optimisation.
- Excellent communication, stakeholder management, and influencing skills.
Join us as we redefine travel experiences and create memories for millions of passengers. At Jet2.com and Jet2holidays, your potential has no limits. Apply today and let your career take flight!
General Manager - Advertising & Media Partnerships in Leeds employer: Jet2
Contact Detail:
Jet2 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Manager - Advertising & Media Partnerships in Leeds
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its recent campaigns. Show us that you’re not just another candidate, but someone who genuinely understands our brand and vision.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of General Manager - Advertising & Media Partnerships. We want to hear how you can drive our advertising strategy forward.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the Jet2 family.
We think you need these skills to ace General Manager - Advertising & Media Partnerships in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the General Manager role. Highlight your achievements in paid media strategy and leadership to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for advertising and media partnerships, and explain how you can drive our brand's creative strategy. Keep it engaging and personal.
Showcase Your Data Skills: Since we love a data-driven mindset, don’t forget to mention any experience you have with analytics and performance optimisation. We want to see how you’ve used data to make impactful decisions!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at Jet2
✨Know Your Stuff
Make sure you’re well-versed in the latest trends in advertising and media partnerships. Brush up on Jet2.com and Jet2holidays' recent campaigns and be ready to discuss how you can enhance their creative advertising strategy.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams and managed large budgets in previous roles. Highlight your experience with both in-house media platforms and external agencies, as this will be crucial for the role.
✨Be Data-Driven
Demonstrate your analytical skills by discussing how you’ve used data to optimise campaigns in the past. Be ready to share specific metrics or results that showcase your ability to drive commercial performance through insight-led decision making.
✨Engage with Their Brand
Familiarise yourself with Jet2's brand voice and values. Think about how you can align your vision for paid social media strategy with their existing content and influencer partnerships to drive engagement and reach.