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- Tasks: Lead CRM strategy and digital trading to enhance customer engagement and retention.
- Company: Join Jet2.com and Jet2holidays, a leader in redefining travel experiences.
- Benefits: Enjoy hybrid working, colleague discounts, and a car allowance.
- Why this job: Make a real impact on customer journeys and drive innovative marketing strategies.
- Qualifications: Proven CRM experience, strong leadership skills, and a data-driven mindset.
- Other info: This is a 12-month fixed-term contract covering maternity leave.
The predicted salary is between 36000 - 60000 £ per year.
Our General Manager – CRM & Digital Trading will lead the strategic development and execution of CRM and Trading activities across Jet2.com and Jet2holidays. This role is pivotal in driving customer engagement, retention, and lifetime value through data-driven, personalised communications across email, direct mail, SMS and push, whilst working with Web and other Marketing and Commercial teams to maximise trading performance beyond traditional CRM. You’ll be responsible for aligning CRM strategy with broader business goals, ensuring seamless customer journeys, and maximising ROI through marketing automation, cross-channel integration and ad hoc communications. Please note this role will be offered as a 12 month Fixed Term Contract to cover Maternity Leave.
As our General Manager – CRM & Digital Trading, you’ll have access to a wide range of benefits including:
- Hybrid working (we’re in the office 3 days per week)
- Colleague discounts on Jet2.com flights and Jet2holidays packages
- Car allowance
What you’ll be doing:
- Strategic Leadership
- Define and own the CRM strategy to maximise bookings, customer retention, reactivation and loyalty across all brands.
- Champion a data-first approach, leveraging the Customer Data Platform (CDP), segmentation, models, and actionable insights to drive campaign effectiveness.
- Lead the planning and delivery of lifecycle programmes, ensuring automation and personalisation are embedded throughout.
- Collaborate with web, advertising, performance marketing, product and revenue teams to optimise campaign and journey performance, delivering an omni-channel, consistently personalised experience.
- Collaborate with Loyalty team on development of strategy for myJet2 and driving loyalty through CRM activities.
- Provide strategic leadership as the Marketing Lead for Trading, partnering with commercial and marketing teams to shape, optimize, and execute high-impact trading strategies that drive revenue and deliver exceptional business performance.
- Team & Stakeholder Management
- Lead a multi-disciplinary team including CRM strategic and technical managers and colleagues.
- Champion the role of CRM Marketing within marketing and the wider business, securing stakeholder buy in for cross functional delivery.
- Collaborate with various teams across the business including Creative Services, Revenue, and Loyalty teams to ensure cohesive execution and innovation.
- Fostering strong relationships with Senior Leadership team to inform Trading Plans and approach.
- Manage relationships with external suppliers including agencies, printers and ESPs.
- Campaign Execution & Optimisation
- Oversee the development and deployment of CRM campaigns across email, SMS, direct mail, app, and web push channels.
- Implement a test-and-learn methodology to continuously improve campaign performance and customer engagement.
- Ensure all communications are GDPR-compliant and aligned with brand tone and values.
- Collaborate with Loyalty Team on Audience strategy to ensure performance is maximised across full range of channels.
- Reporting & Budget Management
- Own the CRM budget, ensuring efficient allocation and maximised ROI.
- Work with the Loyalty team to deliver reporting suites that inform strategy and performance tracking.
What you’ll have:
- A data-driven marketeer with proven CRM/lifecycle marketing experience, using marketing automation platforms (e.g., Adobe) to deliver results-driven, compliant campaigns with a strong understanding of GDPR.
- Analytical and commercially minded, with excellent attention to detail and a passion for data-driven decision-making.
- An experienced leader of high-performing teams, with strong influencing and people skills and the ability to build effective relationships.
- An excellent communicator with strong presentation skills and confidence presenting to senior management.
- Highly organised, strong in planning, and adaptable, thriving in fast-moving environments.
Join us as we redefine travel experiences and create memories for millions of passengers. At Jet2.com and Jet2holidays, your potential has no limits. Apply today and let your career take flight!
General Manager – CRM & Digital Trading employer: Jet2
Contact Detail:
Jet2 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Manager – CRM & Digital Trading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets what they do.
✨Tip Number 3
Practice your pitch! Be clear about your achievements and how they relate to the role of General Manager – CRM & Digital Trading. Use specific examples to demonstrate your data-driven approach and leadership skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Jet2.com and Jet2holidays.
We think you need these skills to ace General Manager – CRM & Digital Trading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the General Manager role. Highlight your CRM and digital trading experience, focusing on data-driven strategies and successful campaigns you've led. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and digital trading. Share specific examples of how you've driven customer engagement and retention in previous roles. We love a good story!
Showcase Your Leadership Skills: As a General Manager, you'll be leading a team, so make sure to highlight your leadership experience. Talk about how you've managed teams, secured stakeholder buy-in, and fostered collaboration across departments. We’re all about teamwork here!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Jet2
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially those mentioned in the job description like Adobe. Brush up on your knowledge of customer data platforms and how they can drive campaign effectiveness. Being able to discuss specific examples of how you've used data to enhance customer engagement will really impress.
✨Showcase Your Leadership Skills
As a General Manager, you'll need to demonstrate your ability to lead and inspire teams. Prepare examples of how you've successfully managed multi-disciplinary teams in the past. Highlight your experience in securing stakeholder buy-in and fostering collaboration across departments, as this is crucial for the role.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, such as optimising a campaign or managing a budget. Think through potential challenges you might face in this role and how you would address them. This shows your analytical thinking and problem-solving skills, which are key for a data-driven position.
✨Understand the Brand and Its Values
Familiarise yourself with Jet2.com and Jet2holidays, including their brand tone and values. Be ready to discuss how you would ensure that all communications align with these values while also being GDPR-compliant. Showing that you understand the brand will demonstrate your commitment and fit for the company culture.
