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- Tasks: Lead advertising campaigns and shape media strategy for Jet2.com and Jet2holidays.
- Company: Join Jet2.com, a leader in travel experiences with a vibrant culture.
- Benefits: Enjoy discounts on flights, hybrid working, and retail perks.
- Why this job: Make a real impact in advertising while redefining travel for millions.
- Qualifications: Experience in paid media strategy and strong leadership skills required.
- Other info: Dynamic role with opportunities for innovation and career growth.
The predicted salary is between 43200 - 72000 £ per year.
As our new General Manager - Advertising & Media Partnerships, you’ll lead the strategic direction and delivery of Jet2.com and Jet2holidays paid advertising campaigns. You’ll own the creative advertising strategy, ensuring our brand is expressed consistently across all media while driving commercial performance. This senior, 12-month fixed-term role offers a unique opportunity to shape media strategy, optimise campaigns, and manage high‑profile agency and platform partnerships.
As our General Manager - Advertising & Media Partnerships, you’ll have access to a wide range of benefits including:
- Colleague discounts on Jet2.com flights and Jet2holidays packages
- Hybrid working (we’re in the office 3 days per week)
- Many retail discounts on travel and leisure, health, and wellbeing, eating out, shopping and lifestyle
What you’ll do:
- Leading the development and execution of paid advertising campaigns across channels including TV, Radio, digital, social, ensuring alignment with brand and commercial objectives.
- Collaborating closely with brand, digital, commercial, and analytics teams to ensure integrated planning and insight‑led decision making.
- Managing large‑scale media budgets, using insight and analytics to optimise campaigns and measure performance.
- Taking a key role in the strategic commercial planning of marketing activity across the team, representing the marketing team in senior trading meetings.
- Building and managing strategic media partnerships, identifying and testing emerging formats and technologies to keep Jet2 at the forefront of advertising innovation.
- Leading the brand’s paid social media strategy, including content creation, influencer partnerships, cultural trend activation, and platform optimisation to drive relevant engagement.
- Managing in‑house media operations on platforms such as Meta and Google, and overseeing external agency‑led campaigns across TV, VoD, display, audio, and out‑of‑home channels.
- Owning the creative advertising strategy and delivery, shaping how our brand is expressed, and optimising campaigns for engagement, reach, and ROI.
What you’ll have:
- Proven experience in paid media strategy, advertising, and creative development.
- Strong leadership and budget management skills, with experience managing both in‑house media platforms and external agency relationships.
- Deep knowledge of media channels, audience targeting, campaign measurement, and performance optimisation.
- Expertise in social media content creation, influencer partnerships, and cultural trend activation.
- Data‑driven mindset with a passion for innovation, testing, and optimisation.
- Excellent communication, stakeholder management, and influencing skills.
Join us as we redefine travel experiences and create memories for millions of passengers. At Jet2.com and Jet2holidays, your potential has no limits. Apply today and let your career take flight!
General Manager - Advertising & Media Partnerships employer: Jet2
Contact Detail:
Jet2 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Manager - Advertising & Media Partnerships
✨Tip Number 1
Network like a pro! Reach out to people in the advertising and media industry, especially those who work at Jet2. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This is your chance to shine and demonstrate how you can drive commercial performance.
✨Tip Number 3
Prepare for interviews by researching Jet2’s recent advertising campaigns. Be ready to discuss how you would optimise them and bring fresh ideas to the table. We love innovative thinkers!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Jet2.
We think you need these skills to ace General Manager - Advertising & Media Partnerships
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of General Manager - Advertising & Media Partnerships. Highlight your experience in paid media strategy and leadership skills, as these are key for us. Use specific examples that showcase your achievements in managing campaigns and budgets.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for advertising and media partnerships. Share why you want to join Jet2.com and how your skills align with our goals. Keep it engaging and personal – we love a bit of personality!
Showcase Your Data-Driven Mindset: Since we’re all about optimising campaigns and measuring performance, make sure to highlight your data-driven approach. Include examples of how you've used analytics to improve campaign outcomes. This will show us you’re the right fit for the role!
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application directly and ensures you don’t miss out on any important updates. Let’s get your career taking flight!
How to prepare for a job interview at Jet2
✨Know Your Stuff
Before the interview, dive deep into Jet2.com and Jet2holidays' advertising strategies. Familiarise yourself with their recent campaigns and understand how they align with brand objectives. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Leadership Skills
As a General Manager, you'll need to demonstrate strong leadership. Prepare examples of how you've successfully managed teams and budgets in the past. Think about specific challenges you've faced and how you overcame them, as this will highlight your problem-solving abilities.
✨Be Data-Driven
Jet2 values a data-driven mindset, so come prepared with insights from your previous roles. Discuss how you've used analytics to optimise campaigns and improve performance. Bring along any metrics or results that showcase your success in managing media budgets.
✨Engage with Their Brand
During the interview, express your passion for travel and how it connects with Jet2's mission. Share ideas on how you would enhance their paid social media strategy or explore new advertising formats. This will demonstrate your creativity and alignment with their brand values.