Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead advertising campaigns and shape media strategy for Jet2.com and Jet2holidays.
- Company: Join Jet2.com, a leader in travel experiences with a vibrant culture.
- Benefits: Enjoy discounts on flights, hybrid working, and retail perks.
- Other info: Dynamic role with limitless potential for career growth.
- Why this job: Make a real impact in advertising while redefining travel experiences.
- Qualifications: Experience in paid media strategy and strong leadership skills required.
The predicted salary is between 60000 - 80000 ÂŁ per year.
As our new General Manager - Advertising & Media Partnerships, you'll lead the strategic direction and delivery of Jet2.com and Jet2holidays paid advertising campaigns. You'll own the creative advertising strategy, ensuring our brand is expressed consistently across all media while driving commercial performance. This senior, 12-month fixed-term role offers a unique opportunity to shape media strategy, optimise campaigns, and manage highâprofile agency and platform partnerships.
As our General Manager - Advertising & Media Partnerships, you'll have access to a wide range of benefits including:
- Colleague discounts on Jet2.com flights and Jet2holidays packages
- Hybrid working (we're in the office 3 days per week)
- Many retail discounts on â travel and leisure, health, and wellbeing, eating out, shopping and lifestyle
What you'll do:
- Leading the development and execution of paid advertising campaigns across channels including TV, Radio, digital, social, ensuring alignment with brand and commercial objectives.
- Collaborating closely with brand, digital, commercial, and analytics teams to ensure integrated planning and insightâled decision making.
- Managing largeâscale media budgets, using insight and analytics to optimise campaigns and measure performance.
- Taking a key role in the strategic commercial planning of marketing activity across the team, representing the marketing team in senior trading meetings.
- Building and managing strategic media partnerships, identifying and testing emerging formats and technologies to keep Jet2 at the forefront of advertising innovation.
- Leading the brand's paid social media strategy, including content creation, influencer partnerships, cultural trend activation, and platform optimisation to drive relevant engagement.
- Managing inâhouse media operations on platforms such as Meta and Google, and overseeing external agencyâled campaigns across TV, VoD, display, audio, and outâofâhome channels.
- Owning the creative advertising strategy and delivery, shaping how our brand is expressed, and optimising campaigns for engagement, reach, and ROI.
What you'll have:
- Proven experience in paid media strategy, advertising, and creative development.
- Strong leadership and budget management skills, with experience managing both inâhouse media platforms and external agency relationships.
- Deep knowledge of media channels, audience targeting, campaign measurement, and performance optimisation.
- Expertise in social media content creation, influencer partnerships, and cultural trend activation.
- Dataâdriven mindset with a passion for innovation, testing, and optimisation.
- Excellent communication, stakeholder management, and influencing skills.
Join us as we redefine travel experiences and create memories for millions of passengers. At Jet2.com and Jet2holidays, your potential has no limits. Apply today and let your career take flight!
General Manager - Advertising & Media Partnerships in Bradford employer: Jet2
Contact Detail:
Jet2 Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land General Manager - Advertising & Media Partnerships in Bradford
â¨Network Like a Pro
Get out there and connect with people in the advertising and media industry. Attend events, join online forums, and donât be shy about reaching out to potential colleagues on LinkedIn. We all know that sometimes itâs not just what you know, but who you know!
â¨Show Off Your Skills
When you get the chance to chat with hiring managers or during interviews, make sure to highlight your experience with paid media strategy and campaign optimisation. Share specific examples of how you've driven results in past roles. We want to see your passion for innovation and data-driven decision making!
â¨Research the Company
Before any interview, do your homework on Jet2.com and Jet2holidays. Understand their brand values, recent campaigns, and market position. This will help you tailor your responses and show that youâre genuinely interested in shaping their advertising strategy.
â¨Apply Through Our Website
Donât forget to apply directly through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage with us directly. Letâs get your career soaring!
We think you need these skills to ace General Manager - Advertising & Media Partnerships in Bradford
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the General Manager role. Highlight your achievements in paid media strategy and leadership to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for advertising and how you can drive our brand's creative strategy. Be genuine and let us know why you're excited about this opportunity.
Showcase Your Data Skills: Since we love a data-driven mindset, include examples of how you've used analytics to optimise campaigns in the past. This will show us you're ready to take on the challenge of managing large-scale media budgets.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures you donât miss out on any important updates from us!
How to prepare for a job interview at Jet2
â¨Know Your Stuff
Before the interview, dive deep into Jet2.com and Jet2holidays' advertising strategies. Familiarise yourself with their recent campaigns and understand how they align with the brand's objectives. This will show your genuine interest and help you discuss how your experience can enhance their media partnerships.
â¨Showcase Your Leadership Skills
As a General Manager, you'll need to demonstrate strong leadership abilities. Prepare examples of how you've successfully led teams in the past, managed budgets, and collaborated with various departments. Highlighting these experiences will reassure them that you're the right fit for steering their advertising strategy.
â¨Be Data-Driven
Jet2 values a data-driven mindset, so come prepared with insights from your previous roles. Discuss how you've used analytics to optimise campaigns and improve ROI. Bring specific metrics or case studies to illustrate your impact, as this will resonate well with their focus on performance optimisation.
â¨Engage with Their Brand
During the interview, express your passion for travel and how it connects with Jet2's mission. Share ideas on how to enhance their paid social media strategy or suggest innovative advertising formats. This not only shows your creativity but also your commitment to keeping Jet2 at the forefront of advertising innovation.