At a Glance
- Tasks: Lead the development of impactful customer journeys and optimise campaigns using Adobe tools.
- Company: Join a forward-thinking travel company focused on unforgettable experiences.
- Benefits: Enjoy hybrid working, annual pay reviews, 26 days holiday, and Adobe training.
- Other info: Collaborate with diverse teams and grow your career in a dynamic environment.
- Why this job: Make a real difference in travel by creating personalised customer experiences.
- Qualifications: Experience with A/B testing, web analytics, and web technologies required.
The predicted salary is between 40000 - 50000 £ per year.
We work together to really drive forward a 'Customer First' ethos, creating unforgettable package holidays and flights. In this role you will help to drive effective conversion through the development of impactful customer journeys that are relevant, personalised and continually optimised through testing. Supported closely by Adobe, and working closely with marketing, analytics and tech teams you will build new impactful campaigns, and use data insights and testing to help continuously improve existing journeys.
From setting up new channels and supporting next best action decisioning that meets customer contact consent rules, you'll develop journeys in Adobe Target and Adobe Journey Optimizer (AJO) that are relevant, follow consent rules, and are flexible enough to meet changing business and trading needs.
As our Lead Customer Journey Developer, you'll have access to a wide range of benefits including:
- Hybrid working (we're in the office 2 days per week)
- Annual pay reviews
- 26 days holiday (plus Bank Holidays)
- Adobe platform training and ongoing support where required
Collaborate effectively with cross-functional teams, including marketing, analytics, and IT teams.
- Operate as technical expert for Adobe Target and AJO, providing guidance on implementation best practices, data integration, segmentation, and campaign orchestration.
- Configure and manage Adobe Target and AJO activities, including A/B and multivariate testing, experience targeting, and product recommendations.
- Implement and maintain robust testing, tracking and measurement strategies within Adobe Target and AJO to monitor campaign performance, analyse results, and drive continuous optimisation.
- Experience with A/B testing methodologies and statistical analysis to interpret results and inform data-driven optimisation decisions.
- Proficiency in web analytics tools, ideally Google Analytics, to measure and analyse campaign performance within the customer journey context.
- Strong understanding of web technologies (HTML, CSS, JavaScript, APIs) to support technical implementation and troubleshooting.
Join us as we redefine travel experiences and create memories for millions of passengers.
