At a Glance
- Tasks: Lead paid social strategy and integrate organic content for Jet2.com and Jet2holidays.
- Company: Join a dynamic team at a leading travel company with a fun culture.
- Benefits: Enjoy discounts on flights, retail perks, and hybrid working options.
- Other info: Opportunity to work with top platforms like TikTok, YouTube, and more.
- Why this job: Make an impact in the travel industry while honing your social media skills.
- Qualifications: Experience in paid and organic social campaigns, strong communication skills.
The predicted salary is between 40000 - 50000 € per year.
Reporting to the Senior Social Media Manager, our Social Media Lead is an exciting role within our Social Media team. You’ll lead the day-to-day paid social strategy, planning and performance across Jet2.com and Jet2holidays, while acting as a key support to the Senior Social Media Manager in overseeing organic social output, creative planning and wider social integration. This role will help connect paid, organic and influencer activity into one joined-up social approach, driving brand awareness, consideration, engagement, bookings and long-term value.
Benefits:
- Colleague discounts on Jet2.com flights
- Jet2holidays
- Many retail discounts on travel and leisure, health and wellbeing, eating out, shopping and lifestyle
- Hybrid working
What you’ll be doing:
- Paid Social Strategy & Media Planning: Lead the day-to-day paid social strategy across campaigns, partnerships and always-on activity, planning activity across key platforms including Meta, TikTok, YouTube, Pinterest, Reddit and Snapchat.
- Campaign Delivery & Budget Management: Lead the setup, delivery and optimisation of paid social campaigns, while owning budget tracking, pacing and spend visibility across the wider social team to support strong financial management and joined-up planning.
- Performance, Testing & Reporting: Track campaign performance against agreed KPIs, compile performance updates, analyse campaign data and lead testing plans to identify learnings and improve paid social performance.
- Organic Social & Creative Integration: Support the team with social planning and creative development, helping ensure organic, paid and influencer activity is joined up and content is platform-native and optimised for performance.
- Partner Management & Team Leadership: Build strong relationships with media owners and platform partners including Meta, TikTok, YouTube, Pinterest, Reddit, Snapchat and Smartly, while line managing agreed team members and supporting paid media capability across the wider team.
What you’ll have:
- Paid and Organic Social Experience: Proven experience planning, implementing and optimising paid and organic social campaigns across key platforms.
- Media Planning Proficiency: Skilled in using digital and social platforms, ad managers and reporting tools to manage media campaigns.
- Performance Focus: Strong understanding of campaign optimisation, testing, reporting and using data to inform recommendations.
- Budget Management: Experience managing paid social budgets and tracking spend against campaign objectives.
- Communication Skills: Excellent written and verbal communication skills, with strong stakeholder and partner management experience.
- Self-Starter: Able to work independently, take initiative and manage multiple priorities effectively.
- Desirable Skills: Experience working with creators, influencers, paid partnership ads, Sprinklr, CreatorIQ or Smartly, and knowledge of the travel industry.
Social Media Lead in Leeds employer: Jet2 Com Limited
At Jet2.com and Jet2holidays, we pride ourselves on being an exceptional employer that values creativity and collaboration within our dynamic Social Media team. With benefits like colleague discounts on flights and holidays, hybrid working options, and a culture that fosters professional growth, we empower our employees to thrive in a supportive environment while driving impactful social strategies that connect with our audience.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and results. This will give you an edge when chatting with hiring managers and demonstrate your expertise in paid and organic strategies.
✨Tip Number 3
Prepare for interviews by researching the company’s social media presence. Be ready to discuss how you can enhance their strategy and integrate paid, organic, and influencer activities. Tailor your ideas to fit their brand voice!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Social Media Lead in Leeds
Some tips for your application 🫡
Show Your Passion for Social Media:When writing your application, let your enthusiasm for social media shine through! We want to see how you connect with the platforms and what excites you about leading campaigns. Share your experiences and insights that make you a perfect fit for our team.
Tailor Your Application:Make sure to customise your application for the Social Media Lead role. Highlight your relevant experience in both paid and organic social strategies, and don’t forget to mention any specific platforms you’ve worked with. We love seeing how your skills align with what we’re looking for!
Be Data-Driven:Since performance is key in this role, include examples of how you've used data to optimise campaigns in the past. We appreciate candidates who can demonstrate their analytical skills and show us how they’ve driven results through testing and reporting.
Keep It Professional Yet Personal:While we want to see your professional side, don’t hesitate to inject a bit of your personality into your application. We’re looking for someone who can lead with creativity and flair, so let us know what makes you unique and how you can contribute to our vibrant team!
How to prepare for a job interview at Jet2 Com Limited
✨Know Your Platforms
Make sure you’re well-versed in the key social media platforms mentioned in the job description. Familiarise yourself with their ad managers and reporting tools, as this will show your potential employer that you can hit the ground running.
✨Showcase Your Campaign Success
Prepare specific examples of past paid and organic social campaigns you've led. Highlight your role in planning, execution, and optimisation, and be ready to discuss the results and learnings from those campaigns.
✨Demonstrate Budget Savvy
Be prepared to talk about your experience managing budgets for social campaigns. Discuss how you tracked spending and ensured financial efficiency, as this is crucial for the role.
✨Communicate Effectively
Since communication skills are key, practice articulating your thoughts clearly and confidently. Think about how you would explain complex campaign data to stakeholders who may not be as familiar with social media metrics.
