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For Companies At a Glance
- Tasks: Lead CRM strategy and drive customer engagement through innovative marketing campaigns.
- Company: Join Jet2.com and Jet2holidays, a leader in redefining travel experiences.
- Benefits: Enjoy hybrid working, colleague discounts, and a competitive salary.
- Why this job: Make a real impact on customer journeys and business performance in a dynamic environment.
- Qualifications: Proven experience in CRM marketing and strong leadership skills required.
- Other info: This is a 12-month fixed-term contract covering maternity leave.
The predicted salary is between 36000 - 60000 £ per year.
Salary: Excellent
Contract Type: Fixed Term
Our General Manager – CRM & Digital Trading will lead the strategic development and execution of CRM and Trading activities across Jet2.com and Jet2holidays. This role is pivotal in driving customer engagement, retention, and lifetime value through data‑driven, personalised communications across email, direct mail, SMS and push, whilst working with Web and other Marketing and Commercial teams to maximise trading performance beyond traditional CRM. You’ll be responsible for aligning CRM strategy with broader business goals, ensuring seamless customer journeys, and maximising ROI through marketing automation, cross-channel integration and ad hoc communications. Please note this role will be offered as a 12 month Fixed Term Contract to cover Maternity Leave.
Benefits:
- Hybrid working (we’re in the office 3 days per week)
- Colleague discounts on Jet2.com flights and Jet2holidays packages
What you’ll be doing:
- Strategic Leadership: Define and own the CRM strategy to maximise bookings, customer retention, reactivation and loyalty across all brands. Champion a data‑first approach, leveraging the Customer Data Platform (CDP), segmentation, models, and actionable insights to drive campaign effectiveness. Lead the planning and delivery of lifecycle programmes, ensuring automation and personalisation are embedded throughout. Collaborate with web, advertising, performance marketing, product and revenue teams to optimise campaign and journey performance, delivering an omni‑channel, consistently personalised experience. Collaborate with Loyalty team on development of strategy for myJet2 and driving loyalty through CRM activities. Provide strategic leadership as the Marketing Lead for Trading, partnering with commercial and marketing teams to shape, optimise, and execute high‑impact trading strategies that drive revenue and deliver exceptional business performance.
- Team & Stakeholder Management: Lead a multi‑disciplinary team including CRM strategic and technical managers and colleagues. Champion the role of CRM Marketing within marketing and the wider business, securing stakeholder buy in for cross functional delivery. Collaborate with various teams across the business including Creative Services, Revenue, and Loyalty teams to ensure cohesive execution and innovation. Fostering strong relationships with Senior Leadership team to inform Trading Plans and approach. Manage relationships with external suppliers including agencies, printers and ESPs. Oversee the development and deployment of CRM campaigns across email, SMS, direct mail, app, and web push channels. Implement a test‑and‑learn methodology to continuously improve campaign performance and customer engagement. Ensure all communications are GDPR‑compliant and aligned with brand tone and values. Collaborate with Loyalty Team on Audience strategy to ensure performance is maximised across full range of channels.
- Reporting & Budget Management: Own the CRM budget, ensuring efficient allocation and maximised ROI. Work with the Loyalty team to deliver reporting suites that inform strategy and performance tracking.
What you’ll have:
- A data‑driven marketeer with proven CRM/lifecycle marketing experience, using marketing automation platforms (e.g., Adobe) to deliver results‑driven, compliant campaigns with a strong understanding of GDPR.
- Analytical and commercially minded, with excellent attention to detail and a passion for data‑driven decision‑making.
- An experienced leader of high‑performing teams, with strong influencing and people skills and the ability to build effective relationships.
- An excellent communicator with strong presentation skills and confidence presenting to senior management.
- Highly organised, strong in planning, and adaptable, thriving in fast‑moving environments.
Join us as we redefine travel experiences and create memories for millions of passengers. At Jet2.com and Jet2holidays, your potential has no limits. Apply today and let your career take flight!
GM – CRM & Digital Trading in Leeds employer: Jet2.com Limited
Contact Detail:
Jet2.com Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GM – CRM & Digital Trading in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their goals, especially in CRM and digital trading. Confidence is key!
✨Tip Number 3
Showcase your achievements! Bring examples of successful campaigns you've led or data-driven decisions you've made. This will help you stand out and demonstrate your value to potential employers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace GM – CRM & Digital Trading in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the GM – CRM & Digital Trading role. Highlight your experience in CRM and digital marketing, focusing on data-driven strategies and successful campaigns you've led. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and digital trading. Share specific examples of how you've driven customer engagement and retention in previous roles. Let your personality come through!
Showcase Your Leadership Skills: As a General Manager, leadership is key. In your application, highlight your experience managing teams and collaborating across departments. We’re looking for someone who can inspire and lead a multi-disciplinary team to success!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Jet2.com Limited
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially those mentioned in the job description like Adobe. Brush up on your knowledge of customer data platforms and how they can drive campaign effectiveness. Being able to discuss specific examples of how you've used data-driven insights in past roles will really impress.
✨Showcase Your Leadership Skills
As a General Manager, you'll need to demonstrate your ability to lead and inspire teams. Prepare examples of how you've successfully managed multi-disciplinary teams and secured stakeholder buy-in for projects. Highlight your experience in fostering collaboration across different departments to achieve common goals.
✨Be Ready to Discuss ROI
Since this role involves budget management and maximising ROI, come prepared with examples of how you've effectively allocated budgets in previous roles. Be ready to discuss your approach to measuring campaign performance and how you’ve used analytics to inform your strategies.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and adaptability in fast-paced environments. Think about challenges you've faced in CRM or digital trading and how you overcame them. This will show your analytical mindset and ability to thrive under pressure.
