At a Glance
- Tasks: Lead the technical design for Adobe Target and AJO, shaping web and app personalisation.
- Company: Join Jet2, a leading travel company with a focus on digital innovation.
- Benefits: Enjoy discounts on flights, flexible leave options, and a profit share bonus scheme.
- Other info: Collaborative environment with opportunities for professional growth and innovation.
- Why this job: Make a real impact on customer experiences through cutting-edge personalisation strategies.
- Qualifications: Senior experience in MarTech, expertise in Adobe tools, and strong technical skills required.
The predicted salary is between 70000 - 90000 £ per year.
As Digital MarTech Lead – Web & App, you will act as the technical design authority for Adobe Target and Adobe Journey Optimizer (AJO) across web and app. You will partner with CRM, CDP, Audience Strategy, Architecture, Data and Engineering to build a scalable, commercially driven personalisation capability. This is a senior personalisation and MarTech role within the Digital Experience function, shaping how web and app personalisation, experimentation and 1:1 customer experiences are scaled across Jet2.com and Jet2holidays. This role focuses on decisioning logic, technical standards and enablement patterns rather than delivery execution—ensuring personalisation can respond quickly to trading priorities while remaining robust, performant and future‑proof, particularly through CMS migration and app evolution.
You will bridge commercial intent, personalisation strategy and technical enablement, operating within a shared platform ownership model alongside CRM and Architecture, while retaining accountability for web and app application within a wider MarTech Centre of Excellence.
As our Digital MarTech Lead – Web & App, you’ll have access to a wide range of benefits including:
- Colleague discounts on Jet2.com flights
- Jet2holidays
- Opportunity to buy / sell up to 5 days of annual leave
- Access to the colleague Profit Share Bonus scheme
What you’ll be doing:
- Platform Leadership (Web & App)
- Act as technical authority for Adobe Target and AJO on web and app
- Define decisioning patterns, real‑time vs batch usage and integration approaches
- Partner across CRM and Architecture to ensure consistent, scalable use
- Act as escalation point for complex platform challenges
- Personalisation Strategy & Enablement
- Advise on personalisation strategy beyond tools
- Drive progression to 1:1 experiences using behavioural, lifecycle and value signals
- Partner with Data Science to operationalise predictive models
- Guide best use of targeting, experimentation and algorithms
- Use Case Design & Experimentation
- Shape and prioritise high‑value, scalable use cases
- Design targeting, testing and journey orchestration approaches
- Ensure strong measurement frameworks with Analytics
- CMS & Architecture Collaboration
- Enable CMS‑agnostic, reusable capabilities
- Influence CMS migration and app evolution
- Improve speed to market through scalable front‑end patterns
- Technical Excellence & Governance
- Support enablement with strong JavaScript and diagnostic capability
- Partner on data layers and event design
- Define standards, QA approaches and governance frameworks
- Co‑author a Web & App Personalisation Playbook
What you’ll have:
- Proven senior experience in MarTech, personalisation or experimentation
- Deep expertise in Adobe Target and/or AJO
- Strong understanding of customer journeys and optimisation
- Experience embedding predictive models into decisioning
- Solid A/B testing and statistical knowledge
- Strong front‑end technical capability
- Ability to influence as a design authority without line management
Digital MarTech Lead – Web & App in Leeds employer: Jet2 Com Limited
At Jet2.com and Jet2holidays, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Digital MarTech Lead – Web & App, you will not only have the opportunity to shape cutting-edge personalisation strategies but also enjoy a range of benefits including colleague discounts on flights and holidays, flexible leave options, and a profit share bonus scheme. Our commitment to employee growth and development ensures that you will thrive in a dynamic environment where your expertise in MarTech can truly make an impact.
