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- Tasks: Drive conversion optimisation across digital platforms and enhance user journeys.
- Company: Join a leading travel company with a vibrant marketing team.
- Benefits: Enjoy hybrid working, profit share, and discounts on flights and holidays.
- Why this job: Make a real impact on customer experiences while working in a dynamic environment.
- Qualifications: Experience in AB/MVT testing and strong analytical skills required.
- Other info: 15-month fixed-term contract with excellent growth opportunities.
The predicted salary is between 28800 - 43200 £ per year.
Reporting to the Conversion Rate Optimisation Manager, our Conversion Rate Optimisation (CRO) Specialist will be joining our growing CRO Team within the Marketing function and will take responsibility for driving an effective CRO roadmap across our digital platforms to help validate new initiatives, approaches and optimisations in improving our user journeys. Working as one team, you will collaborate effectively with both the business and technical teams to understand business requirements as well as customer/user needs, working closely with UX, and effectively feeding test ideas into the CRO strategy.
Please note that this role will be offered as a 15 month Fixed Term Contract to cover maternity leave.
As our Conversion Rate Optimisation (CRO) Specialist, you’ll have access to a wide range of benefits including:
- Hybrid working (we’re in the office 2 days per week)
- Access to a generous discretionary profit share scheme
- Colleague discounts on Jet2.com flights and Jet2holidays packages
What you’ll do:
Our Conversion Rate Optimisation (CRO) Specialist will be responsible for optimising the experience and driving conversion uplift on our websites across multiple platforms, instilling a real ‘test and learn’ ethos within the business. You will also:
- Work closely with the CRO Lead & UX team to help create a CRO strategy and roadmap for both Jet2.com and Jet2holidays, identifying and analysing on-site behaviour and user research to drive our testing strategy further.
- Own a section of the roadmap to help deliver CRO tests that meet business growth objectives.
- Provide detailed insights on experiments pre and post running to help share and document a data driven approach to optimisation.
- Put forward key areas of optimisation focus where validating change could help with developments of the digital experience across different platforms.
What you’ll have:
Our Conversion Rate Optimisation (CRO) Specialist will have previous experience in AB/MVT testing and can identify trends, create hypotheses, analyse test significance and create testing plans. You will also:
- Be an expert in spotting areas for improvement from both detailed analytics and your previous experience in UX/CRO.
- Be an analytical thinker, with experience using AB/MVT tools and have a solid understanding of CRO in order to put forward test ideas that have clear KPIs.
- Be a confident communicator, with the ability to explain test results in a simple and effective manner to a variety of audiences.
Help us to send our all-important customers on holiday with Jet2.com and Jet2holidays!
Conversion Rate Optimisation (CRO) Specialist in Leeds employer: Jet2.com Limited
Contact Detail:
Jet2.com Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation (CRO) Specialist in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your CRO knowledge. Be ready to discuss your previous experiences with AB/MVT testing and how you've driven conversion uplift in past roles.
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you've used data to inform your decisions and improve user journeys. This will demonstrate your ability to contribute to our CRO strategy effectively.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Jet2.com and Jet2holidays.
We think you need these skills to ace Conversion Rate Optimisation (CRO) Specialist in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRO Specialist role. Highlight your experience with AB/MVT testing and any relevant projects that showcase your analytical skills. We want to see how you can drive conversion uplift!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRO and how your previous experiences align with our goals at StudySmarter. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills: In your application, be sure to mention specific tools and methodologies you've used in your CRO work. We’re looking for someone who can spot trends and create hypotheses, so don’t hold back on the details!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it’s super easy!
How to prepare for a job interview at Jet2.com Limited
✨Know Your CRO Basics
Before the interview, brush up on your knowledge of conversion rate optimisation. Be ready to discuss A/B testing, MVT testing, and how you’ve used these tools in past roles. This will show that you’re not just familiar with the concepts but can also apply them effectively.
✨Showcase Your Analytical Skills
Prepare to share specific examples of how you've identified trends and created hypotheses based on data. Think about a time when your analysis led to a successful optimisation. This will demonstrate your analytical thinking and ability to drive results.
✨Communicate Clearly
Practice explaining complex test results in simple terms. You might be asked to present your findings to different audiences, so being able to communicate effectively is key. Use examples from your experience to illustrate how you’ve done this successfully before.
✨Collaborate Like a Pro
Since this role involves working closely with UX and technical teams, think of examples where you’ve collaborated effectively in the past. Highlight your teamwork skills and how you’ve contributed to a shared goal, as this will resonate well with their 'One Team' ethos.