Senior Campaign Operations & Marketo Specialist in Birmingham

Join Kainos and shape the future. At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference.

Main purpose of the role & responsibilities in the business:

Our vision is to create a world-class business development and marketing capability for Kainos, fuelled by a diverse range of highly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory.

What You’ll Do:

• As a Senior Campaign Operations Executive in Kainos, you will be the hands-on builder behind our campaign engine — translating campaign briefs into well-built, well-measured Marketo programmes that launch on time, on brief and on budget.
• You will support the Campaign Operations Consultant on day-to-day campaign delivery, deputise for them on BAU activity where needed, and act as a go-to point for other marketers across Workday Product on campaign build standards, reporting and best practice.

Key Responsibilities:

• Campaign build & Marketo execution – you will be a key builder of Marketo campaigns end-to-end, including programme builds, emails, landing pages, forms, smart lists, tokens, nurture flows and triggered campaigns.
• Marketo flows & automation – you will design and build Marketo smart campaigns, engagement programmes and operational flows that scale repeatable campaign patterns.
• Consistent standards across campaigns – you will be the team's champion for campaign hygiene: UTM tagging, campaign naming conventions, folder structures, program/channel mapping in CRM, list and segmentation hygiene, and lead source attribution.
• Tactical CRM & campaign reporting – you will support campaign reporting in Marketo for live campaigns and build and maintain Marketo reports to surface issues early.
• Demandbase-enabled campaign optimisation – you will use Demandbase to review Marketo campaigns and help identify opportunities to improve targeting, audience segmentation and campaign follow-up.
• Supporting the Consultant & wider team – you will support the Campaign Operations Consultant on larger campaign initiatives and act as a peer reviewer for other marketers' campaign builds.
• Working as part of a team – you will work proactively as part of the Workday Product Marketing Operations team to deliver against OKRs.

Minimum (essential) Requirements:

• Solid experience in marketing operations or digital marketing, with hands-on campaign build experience in a marketing automation platform.
• Demonstrable experience building Marketo programmes, smart campaigns, landing pages, forms and nurture flows.
• Strong attention to detail and a track record of high build quality, QA discipline and "right-first-time" delivery.
• Good working knowledge of CRM (ideally MS Dynamics).
• Relevant marketing qualifications (e.g. CIM) or equivalent experience.
• Strong communication (written and verbal) and interpersonal skills, with the ability to coach peers on best practice.

Desirable:

• Marketo Certified Associate (or strong hands-on Marketo experience and willingness to certify).
• Experience working with AI and agents.
• Knowledge of lead generation best practice in a SaaS environment.
• Confident applying and enforcing campaign standards — UTM tagging, naming conventions, list hygiene, channel mapping.

At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive.