Head of Public Fundraising

Our client is an amazing, established Children’s charity that helps families by providing specialist nursing care and emotional support in a warm and loving environment during tough times. They now require a Head of Public Fundraising, to be responsible and accountable for the leadership and performance of both Individual Giving (including legacies & lottery) and Community Fundraising Teams. You will play a pivotal role leading the team to achieve their ambitious targets.

The individual will deliver a programme of diverse and risk-assessed public participation fundraising activities that maximises sustainable net voluntary income. You will be comfortable leading from the front, being a visible face of the organisation as an ambassador for the charity, representing the organisation to both internal and external audiences. The Income Generation & Marketing (IGM) team is responsible for raising around 80% of the funds required to run the charity and its services. It is also responsible for promoting the charity across its local communities to engage a wide variety of stakeholders in fundraising and volunteering activities. In addition, the team delivers strategic marketing action, support, and advice to raise awareness of our services to both families and statutory partners.

• Responsible and accountable for the leadership and performance of the teams, leading them to achieve ambitious targets.
• Enable and support colleagues to achieve all targets and agreed objectives.
• Retain a critical overview of all public fundraising products.
• Deliver a successful fundraising programme, including a digital fundraising supporter journey.
• Work closely with the Director of IGM in creating a rolling IGM Strategy.
• Work closely with the Head of Marketing on our Brand awareness and support the team to strategically align the charity with our supporters.
• Ensure compliance with the Fundraising Regulator, Chartered Institute of Fundraising, HMRC, ICO, Gambling Commission rules and regulations.
• Work with the IGM team to inspire and develop new public income-generating initiatives.
• Work with Trustees, SMT and the IGM advisory board to harness skills and experience strategically.

• Lead and motivate the development of the team, conducting regular 1:1s, appraisals and setting individual/team KPIs, monitoring performance and budget control.
• Lead by example, encouraging strong communication and collaboration across IGM and the charity.
• Support colleagues in workload management and directing resources strategically to maximise ROI and enable success of the High-Value Team.
• Manage day-to-day people issues in a timely manner, encouraging effective teamwork in line with the charity’s values.

• Collaborate with colleagues within the Income Generation & Marketing team and across the organisation.
• Co-operate with all staff in maintaining good relationships with outside agencies and the public to uphold the charity’s image.
• Maintain confidentiality in all areas of work at the charity.
• Ensure conduct within and outside the charity does not conflict with professional expectations.
• Take responsibility for continuing professional development.
• Co-operate with all staff in maintaining harmonious interpersonal relationships.
• Attend staff meetings and training as required.
• Observe Fire and Health and Safety Regulations.

• Experience at a senior leadership level.
• Minimum 2 years working within an Individual Giving team and Community fundraising, holding a senior manager post in at least one role.
• Proven experience managing a large, multi-disciplinary team.
• Significant fundraising experience with a demonstrably excellent track record.
• Proven track record of managing and developing marketing functions and brand awareness.
• Experience in developing strategies and converting them into delivery.
• Experience managing marketing and PR functions and delivering targeted promotional campaigns.
• Experience in digital fundraising and marketing solutions.
• Experience acting as an ambassador externally and across the organisation.
• Experience with constant improvement models to plan, do and evaluate products/campaigns.
• Experience putting together acquisition strategies in the public fundraising space.
• Implemented and executed the planning and implementation of a supporter journey across a charity.
• Understanding of Marketing campaigns (IG & CF) within the charity sector.
• Experience with lottery providers for charity fundraising.
• Management of an Individual Giving and Legacy program.
• Background of innovative working.

• Ability to think and plan strategically across an organisation.
• Strong understanding of donor journeys and how to utilise them for donor acquisition.
• Knowledge and understanding of supporter care.
• Knowledge of fundraising databases and the principles of using data for fundraising.
• Excellent organisational and planning skills.
• Highly numerate.
• Sound knowledge of all regulatory and best practice requirements relating to fundraising and marketing.
• Proficient in Word, Outlook, and Excel.

• Hybrid office/home arrangement.
• 27 days' annual leave.
• Pension scheme (company matches contribution up to 7%).
• Free onsite parking.
• Employee Assistance Programme.
• Eye care voucher scheme.
• Cycle to work scheme.