Head of Public Fundraising in London

Our client is an amazing, established Children's Hospice that helps families by providing specialist nursing care and emotional support in a warm and loving environment. They now require a Head of Public Fundraising, to be responsible and accountable for the leadership and performance of both Individual Giving (including legacies and lottery) and Community Fundraising Teams. You will play a pivotal role leading the team to achieve their ambitious targets.

The individual will deliver a programme of diverse, and risk assessed public participation fundraising activities that maximises sustainable net voluntary income. You will be comfortable leading from the front, being a visible face of the organisation as ambassador for the hospice, representing the organisation to both internal and external audiences.

The Income Generation & Marketing (IGM) team is responsible for raising around 80% of the funds required to run the hospice and its services. It is also responsible for promoting the hospice across its local communities to engage a wide variety of stakeholders in fundraising and volunteering activities. In addition, the team delivers strategic marketing action, support, and advice to raise awareness of our services to both families and statutory partners.

• To be responsible and accountable for the leadership and performance of your teams and will play a pivotal role leading them to achieve their ambitious targets.
• To enable and support colleagues within their roles, ensuring all targets and agreed objectives are achieved.
• To retain a critical overview of all our public fundraising products.
• To deliver a successful fundraising programme which should include digital fundraising supporter journey.
• To work closely with the Director of IGM in creating a rolling IGM Strategy.
• To work closely with the Head of Marketing on our Brand awareness and support the team to strategically align the charity with our supporters.
• To ensure that all personal and team activity is run in compliance with the Fundraising Regulator as members of the Chartered Institute of Fundraising, HMRC, Information Commissioners Office (ICO), Gambling Commission rules and regulations, keeping abreast of all developments and guidelines.
• To work with the IGM team to inspire and develop new public income-generating initiatives.
• Work with Trustees, SMT and the IGM advisory board to harness the skills and experience in a strategically planned manner.

• To lead and motivate the development of the team, enabling each team member to utilise their skills and experience effectively by conducting regular 121s, appraisals through the setting of individual and team KPIs and the monitoring of performance against targets as well as budget control.
• To lead by example, encouraging and ensuring strong communication and collaboration between all teams in IGM and across the charity.
• To support colleagues in the management of workload and directing resources strategically to maximise ROI and enable success of the High Value Team by successfully navigating them from public events to a high value supporter journey where appropriate.
• To manage day‐to‐day people issues in a timely manner encouraging effective teamwork in line with charities values.

• To work collaboratively with colleagues within the Income Generation & Marketing team and across the organisation.
• To co‐operate with all staff in maintaining good relationships with outside agencies and the general public in order to uphold the Charity's image and win increased support for its work.
• To maintain confidentiality in all areas of work at the charity.
• To ensure that your conduct within and outside the charity does not conflict with professional expectations.
• To take responsibility for your continuing professional development.
• Co‐operate with all staff in maintaining harmonious interpersonal relationships.
• Attend staff meetings and training as required.
• To ensure an awareness and observation of Fire and Health and Safety Regulations.

• Experience of working at a senior leadership level.
• Minimum 2 years working within an Individual Giving team and Community fundraising (holding a senior manager post in at least one of those roles too).
• Proven experience of managing a large team with multi disciplines.
• Significant fundraising experience and demonstrably excellent track record of fundraising success.
• Proven track record of managing and developing marketing functions and brand awareness.
• Experience of developing strategies and converting strategy into delivery.
• Demonstrable and significant experience of managing a team and being responsible for effective performance management, leadership, and motivation.
• Experience of managing marketing and PR functions and delivering targeted promotional campaigns.
• Experience in digital fundraising and marketing solutions.
• Experience of acting as an ambassador externally and across the organization.
• Experience of working with a constant improvement model to plan, do and evaluate products / campaigns.
• Experience of putting together acquisition strategies in the public fundraising space.

• Has implemented and executed the planning and implementation of a supporter journey across a charity.
• Understanding of Marketing campaigns (IG & CF) within charity sector.
• Experience of working with lottery providers for Hospice fundraising.
• Management of an Individual Giving and Legacy program.
• Background of innovative working.

• Ability to think and plan strategically across an organisation.
• A strong understanding of donor journeys and how to utilise these to affect good donor acquisition.
• Knowledge and understanding of the importance of supporter care.
• Knowledge of fundraising databases and the principles of utilising data for fundraising purposes.
• Excellent organisational and planning skills.
• Highly numerate.
• Sound knowledge of all regulatory and best practice requirements relating to fundraising and marketing.
• Sound working knowledge of Word, Outlook, and Excel.

• As an employee you will be entitled to the following range of benefits:
• Hybrid office/home arrangement.
• 27 days' annual leave.
• Pension scheme (company matches contribution up to 7%).
• Free onsite parking.
• Employee Assistance Programme.
• Eye care voucher scheme.
• Cycle to work scheme.
• Life Cover x 2 salary.