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For Companies At a Glance
- Tasks: Lead the growth strategy for a profitable SaaS company, creating innovative go-to-market models.
- Company: Join Jelly, a pioneering startup transforming food business operations with modern technology.
- Benefits: Enjoy equity options, hybrid work, generous holiday, and weekly dinners at customer restaurants.
- Why this job: Be part of a groundbreaking mission to redefine industry standards and make a real impact.
- Qualifications: 2-6 years in early-stage startups with hands-on GTM experience; a passion for innovation is key.
- Other info: Opportunity for rapid career growth and direct mentorship from the founder.
The predicted salary is between 34000 - 50000 £ per year.
Jelly is rebuilding the operating system for food businesses from the ground up. Kitchens in Michelin stars, pubs, cafes and hotels still run core ops on pen & paper; we give them a modern operating system. 500+ sites use Jelly today and we’re profitable.
Why Now
We reached profitability without a growth team; operators stay and expand. Distribution is the bottleneck. Join before the engine is built and invent the GTM playbook that powers the next chapter.
The Mission
This is not about inheriting a system. This is about inventing one, and becoming known for it. Your challenge is to invent the GTM model no one has cracked in this space. Not by running old playbooks, but by designing, testing, and proving a new, asymmetric path to scale that only Jelly could own.
You’ll Work With
- Founder (sales/onboarding)
- Part-time BD caller (warm inbound)
- Part-time Designer (creative)
- Support assistant (CRM/admin)
- Engineers (shipping fast)
You Might Be a Fit If
- You’ve spent 2–6 years at an early-stage startup, ideally <20>
- You helped take GTM from 0 → something real. You might not have led it all, but you were hands-on
- You’re now ready to lead and want full ownership
- You think in systems, loops, and triggers, not just campaigns
- You love designing experiments and figuring out what works
- You’re scrappy, decisive, and unafraid to be wrong because speed is how we find what works
- You obsess over outcomes, not output - CAC, LTV, payback, retention
- You know how to write sharp copy, launch tests, and move fast
- You’re curious about chefs, restaurants, operators, and how they behave
Where This Role Can Go
- Head of GTM – own the system you invent
- Head of Commercial – lead across product, sales, and distribution
- IC Operator – stay close to the ground and build what others will copy
What You’ll Get
- Real ownership from day one
- £40–60k depending on experience
- Significant equity (1–3 %) and long-term career upside
- Weekly 1-on-1 with founder; access to roadmaps; seat in board meetings
- 33 days holiday, Hybrid London (Bank), Visa sponsorship available
- Fortnightly team dinners at customer restaurants
Interview Process
- Intro call with founder (15 min)
- Working session on a real problem (2 hr)
- Final conversation with team + founder (2 hr)
Apply here or DM me (JJ) on WhatsApp +447855553652 with one growth idea you’d test and why.
Founding Growth Lead (own GTM) employer: Jelly
Contact Detail:
Jelly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Growth Lead (own GTM)
✨Tip Number 1
Familiarise yourself with Jelly's current operations and the food business landscape. Understanding their existing model will help you propose innovative GTM strategies that align with their mission.
✨Tip Number 2
Prepare to discuss specific examples from your past experiences where you've successfully contributed to GTM strategies. Highlight your hands-on involvement and any measurable outcomes to demonstrate your capability.
✨Tip Number 3
Think creatively about potential growth ideas tailored to the food industry. Be ready to share a unique concept during your interview, as this will showcase your proactive approach and understanding of the market.
✨Tip Number 4
Engage with the food business community online. Join relevant forums or social media groups to gain insights into the challenges operators face, which can inform your strategies and discussions during the interview process.
We think you need these skills to ace Founding Growth Lead (own GTM)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in early-stage startups and any specific achievements related to GTM strategies. Use metrics to showcase your impact, such as CAC, LTV, and retention rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the food industry and your understanding of Jelly's mission. Share specific examples of how you've designed and tested GTM models in previous roles.
Showcase Your Curiosity: Demonstrate your curiosity about chefs, restaurants, and operators in your application. Mention any relevant research or insights you have that could contribute to Jelly's growth strategy.
Prepare for the Interview: Think of a growth idea you would test at Jelly and be ready to discuss it during the interview process. Explain why you believe it would work and how you would implement it.
How to prepare for a job interview at Jelly
✨Understand the Company Mission
Before your interview, make sure you fully grasp Jelly's mission of reinventing the operating system for food businesses. Be prepared to discuss how your experience aligns with this vision and how you can contribute to inventing a new GTM model.
✨Showcase Your Hands-On Experience
Highlight specific examples from your past roles where you were involved in taking a GTM strategy from concept to execution. Discuss the challenges you faced and how you overcame them, as this will demonstrate your readiness to lead in this role.
✨Prepare for Problem-Solving
Since the interview includes a working session on a real problem, think about potential challenges Jelly might face in scaling their operations. Prepare to brainstorm solutions and showcase your ability to design experiments and iterate quickly.
✨Express Your Curiosity
Jelly values curiosity about chefs, restaurants, and operators. During the interview, ask insightful questions that show your interest in understanding their behaviours and needs. This will help you stand out as someone who is genuinely invested in the industry.
