Job Board

Companies

Jelly

Founding Growth Lead (own GTM)

London Full-Time 34000 - 50000 £ / year (est.) Home office (partial)

Job Description

Profitable VC‑backed SMB SaaS | 1–3 % equity | UK visa sponsor | Own GTM for 500+ kitchens

About Jelly

Jelly is rebuilding the operating system for food businesses from the ground up. Kitchens in Michelin stars, pubs, cafes and hotels still run core ops on pen & paper; we give them a modern operating system. 500 + sites use Jelly today and we’re profitable.

Why Now

We reached profitability without a growth team; operators stay and expand. Distribution is the bottleneck. Join before the engine is built and invent the GTM playbook that powers the next chapter.

The Mission

This is not about inheriting a system. This is about inventing one, and becoming known for it. Your challenge is to invent the GTM model no one has cracked in this space. Not by running old playbooks, but by designing, testing, and proving a new, asymmetric path to scale that only Jelly could own.

You’ll Work With

You won’t be alone. You’ll work alongside

Founder (sales/onboarding) • Part-time Designer (creative) • Support assistant (CRM/admin) • Engineers (shipping code).

You Might Be a Fit If

* You’ve spent 2–6 years at an early-stage startup, ideally <20>

* You helped take GTM from 0 → something real. You might not have led it all, but you were hands-on

* You’re now ready to lead and want full ownership

* You think in systems, loops, and triggers, not just campaigns

* You love designing experiments and figuring out what works

* You’re scrappy, decisive, and unafraid to be wrong because speed is how we find what works

* You obsess over outcomes, not output – CAC, LTV, payback, retention

* You know how to write sharp copy, launch tests, and move fast

* You’re curious about chefs, restaurants, operators, and how they behave

Where This Role Can Go

* Head of GTM – own the system you invent

* Head of Commercial – lead across product, sales, and distribution

* IC Operator – stay close to the ground and build what others will copy

What You’ll Get

* Real ownership from day one

* £40–60k depending on experience

* Significant equity (1–3 %) and long‑term career upside

* 1-on-1 mentorship from founder; access to roadmaps; seat in board meetings

* 33 days holiday, Hybrid London (Bank), Visa sponsorship available

* Fortnightly team dinners at customer restaurants

Interview Process

Intro call with founder (15 min)
Working session on a real problem (2 hr)
Final conversation with team + founder (2 hr)

Apply here or DM me (JJ) on WhatsApp +447855553652 with one growth idea you’d test and why.

https://getjelly.notion.site/founding-growth-lead

Founding Growth Lead (own GTM) employer: Jelly

Jelly is an innovative employer that empowers its team members to take ownership of their work from day one, particularly in the Founding Growth Lead role. With a focus on mentorship from the founder, significant equity opportunities, and a vibrant hybrid work culture in London, employees are encouraged to experiment and drive meaningful change in the food business sector. The company values creativity and results, offering a unique chance to shape the future of its growth strategy while enjoying generous benefits like 33 days of holiday and team-building dinners at customer restaurants.