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- Tasks: Lead integrated marketing plans and optimise campaigns for key clients.
- Company: High-growth B2B marketing agency at the forefront of strategy and technology.
- Benefits: Gain hands-on experience in a dynamic environment with potential for future opportunities.
- Why this job: Make a real impact on multi-channel B2B programmes and shape strategic outcomes.
- Qualifications: Experience in integrated marketing, digital strategy, and familiarity with MarTech platforms.
- Other info: Fast-paced agency culture with a focus on collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
We are partnering with a high-growth, insight-led B2B marketing agency operating at the intersection of strategy, data, and technology. They deliver integrated programmes that combine audience intelligence, MarTech, and creative activation to drive measurable commercial impact. They are now seeking a Senior Integrated Digital Planner on a 4 month contract commencing end of April to support a series of key client programmes. This role will sit at the centre of planning and orchestration, ensuring campaigns are insight-driven, audience-first, and commercially effective. This is not a channel planning role. It is an integrated, intelligence-led position with real strategic influence.
The Role:
- Connect four core components of delivery:
- Data and performance intelligence
- From go-to-market strategy through to optimisation, ensure programmes are strategically sound, commercially aligned, and delivered seamlessly across teams.
Key Responsibilities:
- Integrated Planning
- Develop integrated marketing plans across digital, content, media, and ABM channels.
- Build commercially robust, costed plans aligned to client objectives and profitability targets.
- Lead audience journey mapping and strategic go-to-market frameworks.
- Coordinate cross-functional teams to ensure smooth orchestration.
- Apply and optimise platforms such as 6sense, Cognism, Bombora, Trendemon and marketing automation tools.
- Ensure technology is fully leveraged for targeting, automation, and measurable performance.
- Bring best practice thinking into live programmes.
- Define KPIs and measurement frameworks.
- Translate campaign performance into actionable optimisation recommendations.
- Support data-led audience development and enrichment.
- Support campaign kick-offs with clear briefing and structured delivery.
- Drive collaboration across Client Services, Project Management, Media and Content.
- Improve workflows and activation efficiency.
About You
- Strong background in integrated marketing, digital strategy, or B2B campaign planning.
- Deep understanding of ABM, audience planning, and ROI reporting.
- Hands-on experience with leading MarTech and automation platforms.
- Commercially confident, comfortable building cost plans.
- Analytical, structured, and confident in presenting to clients.
- Able to manage multiple priorities in a fast-paced agency environment.
The Opportunity
This 4-month contract offers the opportunity to work on complex, multi-channel B2B programmes within a forward-thinking agency environment. You will play a visible role in shaping strategy and driving measurable outcomes during a critical delivery period.
Senior Strategic Planner employer: JeffersonLocke
Contact Detail:
JeffersonLocke Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategic Planner
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its clients. Understand their campaigns and be ready to discuss how your skills align with their needs. We want you to shine and show them you’re the perfect fit!
✨Tip Number 3
Showcase your expertise! Create a portfolio or case studies that highlight your previous work in integrated marketing and digital strategy. We believe this will give you an edge and demonstrate your capabilities.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re here to help you land that Senior Strategic Planner role, so take the leap and submit your application!
We think you need these skills to ace Senior Strategic Planner
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Senior Strategic Planner role. Highlight your integrated marketing and B2B campaign planning experience, as well as any hands-on work with MarTech platforms.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've driven measurable outcomes in past positions and how you can bring that expertise to our team.
Showcase Your Analytical Skills: Since this role involves data and performance intelligence, make sure to highlight your analytical abilities. Discuss how you've used data to inform strategy and optimise campaigns in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at JeffersonLocke
✨Know Your Stuff
Make sure you’re well-versed in the latest trends in integrated marketing and B2B campaign planning. Brush up on your knowledge of MarTech platforms like 6sense and Bombora, as well as audience journey mapping. This will show that you’re not just a candidate, but someone who’s genuinely interested in the role.
✨Showcase Your Strategic Mindset
Prepare to discuss how you’ve developed integrated marketing plans in the past. Be ready to share specific examples where your strategic influence led to measurable outcomes. This is your chance to demonstrate your analytical skills and how you can connect data with creative activation.
✨Be Ready to Collaborate
Since this role involves coordinating cross-functional teams, think of examples where you’ve successfully driven collaboration in previous roles. Highlight your experience in improving workflows and activation efficiency, as this will resonate well with the agency's needs.
✨Ask Insightful Questions
Prepare thoughtful questions about the agency’s approach to audience intelligence and how they measure campaign success. This not only shows your interest but also your understanding of the role’s requirements. It’s a great way to engage with the interviewers and leave a lasting impression.