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- Tasks: Lead B2B demand and ABM strategy for top tech brands.
- Company: Reputable B2B marketing agency known for demand generation excellence.
- Benefits: Hybrid working, smart culture, and the chance to work with global clients.
- Why this job: Make a real impact by shaping strategies that drive revenue.
- Qualifications: Experience in B2B strategy, demand gen, and ABM required.
- Other info: Join a dynamic team focused on performance and results.
The predicted salary is between 36000 - 60000 ÂŁ per year.
B2B Strategy Directors or Senior B2B Strategists - this one is worth your attention! I’m recruiting for a well-known and established B2B marketing agency that’s built its reputation on demand generation, lead generation and pipeline impact for some of the world’s biggest technology brands. They’re looking for a Strategy Director with serious demand, lead generation and ABM credentials, someone who knows how to turn complex tech into strategies that deliver revenue, not just decks.
Why This Role Is Different
This isn’t a “sit-on-the-sidelines” strategy role. You’ll be shaping go-to-market, demand and ABM strategy for global B2B tech clients, working directly with Demand, Data, Creative and Client teams to make sure strategy shows up in real performance. You’ll report into the Head of Strategy.
What You’ll Be Doing
- Leading B2B demand and lead generation strategy for enterprise tech brands
- Designing and guiding ABM programmes (1:1, 1:few, 1:many)
- Bringing partner and ecosystem thinking into demand strategy where it drives growth
- Acting as a trusted strategic partner to CMO- and VP-level stakeholders
- Turning insight and data into clear, compelling strategic direction
- Briefing creative and demand teams with strategies that actually work
- Supporting pitches and helping grow key client accounts
This Role Is Perfect For You If…
- You’re a Strategy Director or senior B2B Strategist at a leading marcom or demand agency
- You’ve worked with big-name B2B technology clients
- You’re strong in demand gen and lead gen, with ABM experience (partner marketing a bonus)
- You’re commercially minded and care about pipeline, performance and results
- You want more impact, visibility and ownership in your next role
What You’ll Get
- Work on global, high-profile tech brands
- Join an agency known for demand excellence
- Hybrid working: 2 days in the office/WFH split
- A smart, ambitious culture that values outcomes over ego
If you’re ready to step into a role where strategy, demand and ABM genuinely connect, this is one to explore. If this Strategy Director is you and you have solid ABM strategy experience, please do apply to share your latest CV.
Strategy Director - ABM in Reading employer: JeffersonLocke
Contact Detail:
JeffersonLocke Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy Director - ABM in Reading
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B marketing space, especially those who have worked with tech brands. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your successful demand and lead generation strategies. Use real examples to demonstrate how you've turned complex tech into revenue-driving strategies.
✨Tip Number 3
Prepare for interviews by understanding the agency's clients and their challenges. Tailor your responses to show how your ABM experience can directly impact their goals. We want to see you shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Strategy Director - ABM in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience in B2B strategy, demand generation, and ABM. We want to see how you've turned complex tech into revenue-driving strategies!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this Strategy Director role. Share specific examples of your past successes and how they relate to the job description.
Showcase Your Impact: When detailing your previous roles, focus on the impact you've made. Use metrics and results to demonstrate how your strategies have driven growth and performance for your clients.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at JeffersonLocke
✨Know Your ABM Inside Out
Make sure you’re well-versed in Account-Based Marketing (ABM) strategies. Be ready to discuss specific examples of how you've designed and executed successful ABM programmes, especially for B2B tech clients. This will show that you can turn complex tech into actionable strategies.
✨Showcase Your Demand Generation Success
Prepare to share quantifiable results from your previous roles, particularly in demand and lead generation. Highlight how your strategies have directly impacted revenue and pipeline performance. Numbers speak volumes, so bring those metrics to the table!
✨Engage with the Team Dynamics
Since this role involves collaboration with various teams, be ready to discuss how you’ve worked with creative, data, and client teams in the past. Share examples of how you’ve turned insights into compelling strategies that resonate across departments.
✨Be a Strategic Partner
Demonstrate your ability to act as a trusted advisor to senior stakeholders. Prepare to discuss how you’ve built relationships with CMO and VP-level clients, and how you’ve influenced their strategic decisions. This will show that you’re not just a strategist, but a partner in driving growth.