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- Tasks: Design and deliver integrated B2B marketing programmes across multiple channels.
- Company: Join a leading global B2B marcom agency working with top tech clients.
- Benefits: Enjoy a flexible work environment with a mix of office and remote work.
- Why this job: Make a real impact in a dynamic team while developing your strategic skills.
- Qualifications: 6+ years in B2B marketing with strong integrated campaign experience required.
- Other info: Opportunity to mentor junior planners and contribute to industry thought leadership.
The predicted salary is between 43200 - 72000 £ per year.
Are you a B2B Integrated Go-To-Market Planner (Management/Director level) who comes from a B2B marketing agency background, with excellent integrated campaign or GTM experience developing and delivering multi-channel campaigns that include media, ABM, brand, content, digital and data? Are you keen to make an impact for one of the global leading B2B marcom agencies that works with some of the world’s well-known B2B tech clients, where you will create unique integrated B2B marketing programs? The role is based in London - 2 days in London office/WFH split.
ROLE PURPOSE
Reporting to Regional Planning Leadership and collaborating closely with account management, strategy, media, digital, content and creative teams, you will design and deliver integrated B2B marketing programs that drive demand and campaign impact across EMEA and NAM regions.
KEY RESPONSIBILITIES
- Act as a strategic partner to all teams, contributing to the development of insight-led solutions that span the full marketing funnel.
- Build multi-channel programs that align content, media, ABM, and digital to drive demand and engagement through the buying journey.
- Develop audience segmentation, buyer personas, and journey maps based on industry, role, pain points, and buying behaviour.
- Use data, research and analytics to inform and optimise marketing programs, surfacing insights and measure impact.
- Leverage performance data, intent signals, and market insights to inform targeting, messaging, and channel mix.
- Ensure GTM plans support both marketing KPIs and sales enablement needs, aligning client sales and marketing teams.
- Mentor and support junior planners and team members across the GTM function.
- Contribute to agency thought leadership and planning discipline development through participation in industry forums, events, or training sessions.
- Work to support data permeating the work especially in media, but increasingly across all disciplines to both show full funnel performance and support insight development.
- Build alliances with publishers, technology partners, vendors and other external parties that will support improving our outcomes.
- Collaborate with Account and Growth teams to support programs/solutions development for prospect outreach as well as growth of existing clients.
REQUIRED SKILLS & EXPERIENCE
- Minimum of 6 years' experience in B2B marketing, agency, or consultancy environment with integrated campaign or GTM experience.
- Experience in developing out full GTM approach covering strategy, commercials, marketing and messaging.
- Proven ability to work across marketing functions (media, content, data, ABM, digital) to deliver unified GTM plans.
- Strong planning, strategy, or program development background with a hands-on approach to cross-functional collaboration.
- Excellent client-facing and communication skills, with the ability to present plans and influence stakeholders.
- Experience managing multiple projects or planning streams simultaneously in a fast-paced environment.
- Comfortable working with performance data and translating insights into actionable recommendations.
- Track record of supporting or leading planning for multi-market or complex accounts is a plus.
If this B2B Integrated GTM Planner is you, please do share your latest CV so we can set up a confidential intro chat to discuss this opportunity in more detail.
Media Planner employer: Jefferson Locke
Contact Detail:
Jefferson Locke Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Planner
✨Tip Number 1
Network with professionals in the B2B marketing space, especially those who have experience in integrated campaigns. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in GTM strategies.
✨Tip Number 2
Familiarise yourself with the specific tools and platforms used in B2B marketing, such as CRM systems and analytics software. Being well-versed in these technologies can give you an edge during discussions with hiring managers.
✨Tip Number 3
Prepare to discuss your past experiences in detail, particularly how you've successfully developed and executed multi-channel campaigns. Be ready to share specific metrics or outcomes that demonstrate your impact on previous projects.
✨Tip Number 4
Showcase your ability to mentor and support junior team members by sharing examples of how you've contributed to team development in previous roles. This will highlight your leadership skills and collaborative approach, which are crucial for this position.
We think you need these skills to ace Media Planner
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in integrated campaigns and GTM strategies. Use specific examples that demonstrate your ability to work across various marketing functions.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for B2B marketing and your understanding of the role. Mention how your skills align with the key responsibilities and required experience outlined in the job description.
Showcase Relevant Projects: Include details about specific projects you've worked on that involved multi-channel campaigns. Highlight your role in developing audience segmentation, buyer personas, and using data to inform marketing strategies.
Prepare for Potential Interviews: Anticipate questions related to your experience in managing multiple projects and collaborating with cross-functional teams. Be ready to discuss how you’ve used performance data to drive campaign success and influence stakeholders.
How to prepare for a job interview at Jefferson Locke
✨Showcase Your Integrated Campaign Experience
Be prepared to discuss specific examples of integrated campaigns you've developed. Highlight your role in aligning media, content, and digital strategies to demonstrate your comprehensive understanding of the B2B marketing landscape.
✨Understand the Company’s Clients
Research the agency's well-known B2B tech clients and their marketing needs. Tailor your responses to show how your experience can directly benefit these clients and align with their goals.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss how you've used data and analytics to inform your marketing strategies. Be ready to provide examples of how you've measured campaign impact and optimised performance based on insights.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, highlight your experience in cross-functional collaboration. Share examples of how you've successfully partnered with account management, strategy, and creative teams to deliver results.
