Global Head of Marketing Effectiveness - Maternity Cover
JD Sports- Head Office, Warwick House, Bury, United Kingdom
Job Description
Posted Friday 15 May 2026 | Expires Monday 24 August 2026
JD Sports is a global omni‑channel retailer of sports, fashion and outdoors. The role focuses on leading JD’s global marketing effectiveness strategy, defining measurement frameworks, and driving full‑funnel omnichannel insight across all channels and customer touchpoints.
Overview
Defines and leads JD’s global effectiveness strategy, transforming how marketing impact is understood, measured, and optimised across all channels, markets and customer touchpoints. Works closely with senior stakeholders across Marketing, Digital, Finance and Insight to base investment decisions on robust, forward‑looking effectiveness principles.
Key Responsibilities
- Develop and execute JD’s global marketing effectiveness vision, frameworks and roadmap.
- Transition from channel‑level and siloed reporting to a connected, omnichannel view of effectiveness.
- Ensure marketing drives outcomes across all touchpoints (e‑commerce, app, stores, partner channels) and embed effectiveness in planning and decision‑making.
- Own marketing mix modelling, attribution and scenario planning and align output with business strategy.
- Lead forecasting frameworks that simulate the impact of different investment strategies across channels and markets.
- Design best‑in‑class measurement frameworks that integrate MMM, attribution, in‑channel data and brand metrics into a single coherent view.
- Lead, develop and inspire a high‑performing global effectiveness team and manage senior roles.
- Collaborate with senior stakeholders across Marketing, Digital, Media, Finance, Loyalty, Customer Analytics and Research to embed insights into end‑to‑end campaign development.
- Build external relationships with media agencies, owners and tech platforms to enhance measurement standards.
- Deliver clear narratives that connect marketing activity to business outcomes and present to executive leadership.
- Govern the global marketing effectiveness agenda, drive adoption of consistent frameworks and lead the evolution of how JD measures success in an omnichannel environment.
Qualifications & Experience
- Extensive experience in marketing effectiveness, media strategy or analytics (client or agency).
- Proven track record leading effectiveness strategy across multiple brands, markets or at a global level.
- Deep expertise in marketing mix modelling, attribution and full‑funnel measurement.
- Experience leading modelling programmes and translating outputs into media optimisation recommendations.
- Strong understanding of omnichannel retail and how marketing drives outcomes across channels and transaction points.
- Ability to move organisations from siloed measurement toward integrated frameworks.
- Strong commercial acumen and experience linking marketing investment to business outcomes.
- Experience building, leading, and developing high‑performing teams.
- Advanced analytical capability with large‑scale data.
- Exceptional communication and stakeholder influence skills.
- Forward‑looking mindset with awareness of evolving media, data and privacy landscapes.
Benefits
- Staff discount on JD Group and other brands within the organisation.
- Personal development opportunities and learning at work.
