Sales/marketing manager - Leidinggevende

Job Title: Digital Marketing Manager (B2C) Salary: £40,000 – £45,000 DOE Location: Denton (2-3 days on site) Hours: 09:00am – 17:00pm (flexible start time, 37.5hr week) Job Responsibilities: Oversee the day-to-day operation of the website to ensure it is functional, secure, and optimised for speed, navigation, and ease of use Continuously improve the site layout, design, and accessibility to enhance customer experience Work closely with developers and designers to implement changes that improve the site\’s performance Monitor, optimise, and report on the performance of digital marketing campaigns including SEO, paid media and CRM communications Provide regular reports to senior management on campaign effectiveness, making recommendations for future strategy adjustments Develop and manage CRM strategies to improve customer engagement, retention, and segmentation Ensure CRM campaigns are integrated with broader marketing efforts to maintain a cohesive and effective customer experience across all touchpoints Work closely with internal teams and external marketing agencies Overseeing overall budget management and spends across the department Key Skills / Experience Required: Minimum of 3-5 years experience in digital marketing, with a focus on website optimisation, paid media management, and CRM strategies Experience in data-driven decision making and using analytics tools (e.g., Google Analytics, SEMrush, HubSpot, etc.) to optimise campaigns and drive business results Strong background in SEO, paid search, social media marketing, and email marketing Experience working with CMS platforms, CRM software (Salesforce, HubSpot, etc.), and marketing automation tools Familiarity with SEO tools and paid media platforms Knowledge of website analytics, A/B testing, and performance tracking Strong Creative and Analytical Skills Proven experience in managing projects from concept to completion, ensuring timely delivery, and working with cross-functional teams to align goals Excellent organisational skills and the ability to manage multiple projects simultaneously, prioritising tasks effectively in a fast-paced environment. JDR is acting as an Employment Agency in relation to this vacancy.