Digital Marketing Manager (Denton)

Job Title:

Digital Marketing Manager (B2C)

Salary:

£40,000 – £45,000 DOE

Location:

Denton (2-3 days on site)

Hours:

09:00am – 17:00pm (flexible start time, 37.5hr week)

Job Responsibilities:

• Oversee the day-to-day operation of the website to ensure it is functional, secure, and optimised for speed, navigation, and ease of use
• Continuously improve the site layout, design, and accessibility to enhance customer experience
• Work closely with developers and designers to implement changes that improve the site's performance
• Monitor, optimise, and report on the performance of digital marketing campaigns including SEO, paid media and CRM communications
• Provide regular reports to senior management on campaign effectiveness, making recommendations for future strategy adjustments
• Develop and manage CRM strategies to improve customer engagement, retention, and segmentation
• Ensure CRM campaigns are integrated with broader marketing efforts to maintain a cohesive and effective customer experience across all touchpoints
• Work closely with internal teams and external marketing agencies
• Overseeing overall budget management and spends across the department

Key Skills / Experience Required:

• Minimum of 3-5 years experience in digital marketing, with a focus on website optimisation, paid media management, and CRM strategies
• Experience in data-driven decision making and using analytics tools (e.g., Google Analytics, SEMrush, HubSpot, etc.) to optimise campaigns and drive business results
• Strong background in SEO, paid search, social media marketing, and email marketing
• Experience working with CMS platforms, CRM software (Salesforce, HubSpot, etc.), and marketing automation tools
• Familiarity with SEO tools and paid media platforms
• Knowledge of website analytics, A/B testing, and performance tracking
• Strong Creative and Analytical Skills
• Proven experience in managing projects from concept to completion, ensuring timely delivery, and working with cross-functional teams to align goals
• Excellent organisational skills and the ability to manage multiple projects simultaneously, prioritising tasks effectively in a fast-paced environment.

JDR is acting as an Employment Agency in relation to this vacancy.