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For Companies At a Glance
- Tasks: Lead brand strategy and drive growth for L’OR and Costa brands.
- Company: Join JDE Peet’s, the world’s leading coffee and tea company with a rich history since 1753.
- Benefits: Enjoy a dynamic work environment with opportunities for personal growth and development.
- Why this job: Be part of a fast-paced team that values innovation and collaboration in a diverse culture.
- Qualifications: 5+ years in brand management with a proven track record in driving business performance.
- Other info: Inclusive workplace committed to diversity, equity, and inclusion; quick feedback on applications.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
L’OR is the #1 strategic growth brand for JDE Peets in the UK with high ambitions globally & locally in the UK. In this context, the SBM L’OR is a critical role responsible for:
- Leading the Espresso Capsules Portfolio Strategy to drive long & short-term growth across L’OR and Costa brands
- Owning the Capsules P&L to ensure profitable growth & delivery vs annual targets
- Driving the Communications strategy & delivery for the L’OR brand across all consumer touchpoints from Media & PR to Shopper & Ecommerce touchpoints
- Partnering & influencing global & local stakeholders to enable investment & facilitate local growth strategies
- Contributing to a broader team engagement & development culture across marketing
Qualifications
Working at JDE Peet’s is hands-on, giving you an opportunity to leave your mark. We are a fast-paced company on a mission. Our focus demands high-energy people who think fast and act quickly. If you have the courage and confidence to venture into new cultures & territories, and you\’re brimming with an entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE Peet’s.
For this role as a Senior Brand Manager we’re looking for someone who has the following skills and experience:
- Minimum 5yrs brand and commercial management experience in relevant sectors
- Proven track record of driving business performance & change through strategic clarity and stakeholder alignment
- Solid experience in brand equity development & communications/media TTL delivery
- Comfortable using a variety of data sources to inform decision making (including Kantar/Nielsen)
- Excellent interpersonal skills, establishing and developing meaningful, collaborative business relationships and the ability to flex style to the situation / audience
- A strong ability and restlessness to seek out all growth opportunities.
- Positive outlook as a strong leader and team player
Additional Information
Your application at JDE Peet\’s
If you are interested in this career opportunity at JDE Peet\’s, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet\’s would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.
Our DE&I Statement
At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.
Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.
Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%.
#li-hybrid
Company Description
Who we are?
JDE Peet’s is the world\’s leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.
What’s it like to work at JDE Peet’s?
We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet\’s: unleashing the possibilities of coffee and tea.
We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.
At JDE Peet\’s, we believe it’s amazing what can happen over a cup of coffee or tea.
Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!
#J-18808-Ljbffr
Senior Brand Manager - 12 month FTC employer: Jdeprofessional
Contact Detail:
Jdeprofessional Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - 12 month FTC
✨Tip Number 1
Familiarise yourself with the L’OR brand and its market positioning. Understanding their unique selling points and how they differentiate themselves in the coffee industry will help you articulate your vision for the brand during interviews.
✨Tip Number 2
Network with current or former employees of JDE Peet’s, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can be beneficial when discussing your fit for the Senior Brand Manager position.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven business performance and change in previous roles. Highlighting your strategic clarity and stakeholder alignment will demonstrate that you have the experience they are looking for.
✨Tip Number 4
Showcase your ability to use data in decision-making by being ready to discuss how you've leveraged insights from sources like Kantar or Nielsen in past projects. This will illustrate your analytical skills and your comfort with data-driven strategies.
We think you need these skills to ace Senior Brand Manager - 12 month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand and commercial management. Focus on achievements that demonstrate your ability to drive business performance and change, particularly in the coffee or beverage sectors.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and the industry. Discuss how your skills align with the role's requirements, especially your experience with stakeholder alignment and brand equity development.
Showcase Data-Driven Decision Making: Emphasise your comfort with using data sources like Kantar or Nielsen in your application. Provide examples of how you've used data to inform strategic decisions in previous roles.
Highlight Interpersonal Skills: Since the role requires excellent interpersonal skills, include specific examples of how you've built collaborative relationships in past positions. This will demonstrate your ability to influence stakeholders effectively.
How to prepare for a job interview at Jdeprofessional
✨Showcase Your Strategic Thinking
As a Senior Brand Manager, you'll need to demonstrate your ability to drive business performance through strategic clarity. Prepare examples of how you've successfully developed and executed brand strategies in the past, particularly in fast-paced environments.
✨Highlight Stakeholder Management Skills
This role requires strong interpersonal skills and the ability to influence stakeholders. Be ready to discuss specific instances where you've built collaborative relationships and how those contributed to successful outcomes in your previous roles.
✨Demonstrate Data-Driven Decision Making
Familiarity with data sources like Kantar and Nielsen is crucial. Prepare to talk about how you've used data to inform your marketing decisions and the impact it had on brand growth or performance.
✨Emphasise Your Growth Mindset
JDE Peet’s values individuals who actively seek out growth opportunities. Share examples of how you've identified and pursued new market opportunities or innovative strategies that led to significant results in your previous positions.
