Marketing Programme Manager

Job Description

In this Marketing Programme Manager role, you’ll lead key commercial processes and forums to help deliver marketing excellence and achieve our commercial goals throughout the year.

You’ll support the marketing team in activating their brand plans by leading Product to Market, Stage Gate, Brand Planning, and Activation forums and processes end-to-end across brands and channels (retail and out of home). You’ll maximize input excellence at each stage, facilitate critical decision-making, and create the regular cadence and rhythm required for key forums and processes in this fast-paced environment.

As part of the Marketing Leadership Team, reporting directly to the Marketing Director, this highly visible and critical role requires excellence in programme management. You will support brand teams and key cross-functional partners, line manage, coach, and develop marketing talent, and contribute to marketing excellence at JDE Peets.

Responsibilities:

1. Lead the UK/I integrated brand planning process, ensuring cross-functional alignment and readiness for our annual conference.
2. Coordinate the timely submission of UK/I brand planning inputs for the global brand planning calendar and 36-month planning process.
3. Co-lead the monthly Activation Forum, managing the content calendar for marketing inputs and presenters from Category, Shopper, and Sales teams.
4. Lead the first step of the monthly commercial process (M1), ensuring alignment of brand strategies and plans to meet commercial targets. Manage agenda, calendar, pre-reads, minutes, and performance tracking.
5. Lead the Stage Gate process for UK & I, coordinating agenda, pre-reads, minutes, and facilitating approval of brand activation plans. Manage an annual NPD tracker to monitor performance against AOP targets.
6. Chair the Product to Market monthly forum, ensuring timely delivery of innovation and renovation brand plans and activations.
7. Support marketing and finance teams in managing advertising and promotional expenditure.
8. Assist the Marketing Director in building the Annual Operating Plan (AOP), coordinating marketing inputs and working closely with finance teams for NPD forecasts.
9. Coordinate the Marketing Team meeting agenda, including quarterly offsites, to formalize key topics for marketing excellence.
10. Line manage one direct report, aligning priorities and maximizing support within brand teams.

Qualifications:

Must have:

• Minimum of 3 years P2M experience in FMCG.
• Strong relationship-building and cross-functional collaboration skills.
• Good commercial acumen, highly autonomous, a natural problem solver, with a “can do” attitude.

Nice to have:

• Experience in Brand Management, Innovation, Sales, or Category Management.

Additional Information:

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Company Description

It’s amazing what can happen over a cup of coffee! Coffee plays an important role in consumers’ lives, from morning americanos to afternoon lattes, and experimenting with trendy drinks at home. More cups of coffee are consumed each year than tea!

This role is crucial in helping us achieve our Mission: to become the most chosen coffee company, providing a coffee for every cup across the UK & Ireland. We seek a talented, passionate, and highly organized Programme Manager to support our teams in delivering marketing excellence through leading end-to-end processes and forums.

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