At a Glance
- Tasks: Lead market analysis and reporting to drive coffee sales growth.
- Company: Join JDE Peet's, a global leader in coffee and tea with over 50 brands.
- Benefits: Enjoy learning opportunities, a diverse culture, and a supportive work environment.
- Why this job: Make an impact in the coffee industry while collaborating with dynamic teams.
- Qualifications: Experience in FMCG marketing or data agencies; strong analytical and communication skills required.
- Other info: Embrace diversity and inclusion at JDE Peet's, where everyone can thrive.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Understanding the dynamics of the UK Coffee market, and JDE’s performance versus other competitors is a crucial part of our mission to become the UK’s most chosen Coffee company. The Market Intelligence Manager is responsible for delivering clarity of performance across the business, whilst ensuring a detailed understanding of the UK Coffee Shopper in order to support our goals of sales growth, penetration wins and market share gains.
The Market Intelligence Manager will be responsible for our relationships with key data partners such as NIQ, Circana, GfK and others, ensuring that we build best-in-class partnerships and maximise our value from these suppliers. Supporting all our brands, the role partners with the whole of the Marketing function to diagnose brand performance, identify opportunities for growth, areas for optimisation and clarity of category dynamics, and ensuring the business has the reporting it needs for agile decision making. The role will also work closely with other business functions such as sales, category, finance and more to deliver positive outcomes for JDE as a whole.
Responsibilities;
- Management of several external Agency Relationships (NIQ, Circana, Gfk and more)
- Monthly Business Reporting
- Data Dashboarding for Marketing
- Coffee Machine Market Measurement and Forecasting
- Driving business data capability through training programmes
- Business Issue Data Analysis and Presentation
- Deliver Market Intelligence across both Retail and Out-of-Home
- Brand Diagnosis across the Flywheel (Mental Availability, Physical Availability & Portfolio Availability)
Qualifications
Should have / demonstrate:
– Significant relevant experience in relevant scale marketing business – FMCG Marketing or Data Agency
– Fully literate in Retail Measurement data (NIQ or Circana) and Consumer Panel data (Kantar or NIQ)
– Passion for Consumer and Shopper Behaviour
– Strategic & innovative thinker
– Strong numerate & analytical skills
– Strong (verbal) communication skills: able to confidently interact with a broad set of stakeholders & lead external agency partners
– Collaborates well across teams
– Technologically savvy
Additional Information
Additional Information
Your application at JDE Peet\’s
If you are interested in this career opportunity at JDE Peet\’s, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet\’s would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.
Our DE&I Statement
At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.
Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.
#li-hybrid
Company Description
Who we are?
JDE Peet’s is the world\’s leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.
What’s it like to work at JDE Peet’s?
We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet\’s: unleashing the possibilities of coffee and tea.
We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.
At JDE Peet\’s, we believe it’s amazing what can happen over a cup of coffee or tea.
Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!
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Market Intelligence Manager employer: Jdeprofessional
Contact Detail:
Jdeprofessional Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Market Intelligence Manager
✨Tip Number 1
Familiarise yourself with the key players in the UK coffee market, especially JDE Peet's competitors. Understanding their strategies and market positioning will help you articulate how you can contribute to JDE's goals during interviews.
✨Tip Number 2
Build a strong understanding of retail measurement data and consumer panel data. Being able to discuss insights from sources like NIQ or Circana will demonstrate your expertise and readiness for the role.
✨Tip Number 3
Network with professionals in the FMCG marketing and data agency sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Prepare to showcase your analytical skills through practical examples. Be ready to discuss how you've used data to drive business decisions or optimise performance in previous roles, as this aligns closely with the responsibilities of the Market Intelligence Manager.
We think you need these skills to ace Market Intelligence Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Market Intelligence Manager. Familiarise yourself with key terms like 'Retail Measurement data' and 'Consumer Panel data', as well as the importance of relationships with data partners.
Tailor Your CV: Highlight your relevant experience in FMCG marketing or data agencies. Emphasise your analytical skills and any experience you have with retail measurement data. Make sure to showcase your ability to collaborate across teams and communicate effectively.
Craft a Compelling Cover Letter: Use your cover letter to express your passion for consumer and shopper behaviour. Discuss how your strategic thinking and innovative approach can contribute to JDE Peet's goals. Be specific about how your past experiences align with the role's requirements.
Prepare for Assessments: Since the recruitment process includes an online assessment, practice relevant skills such as data analysis and presentation. Brush up on your numerical skills and be ready to demonstrate your understanding of market dynamics during interviews.
How to prepare for a job interview at Jdeprofessional
✨Know Your Market
Familiarise yourself with the UK Coffee market and JDE's position within it. Be prepared to discuss competitors and trends, showcasing your understanding of market dynamics.
✨Data Literacy is Key
Demonstrate your proficiency in retail measurement data and consumer panel data. Be ready to provide examples of how you've used data to drive business decisions or identify growth opportunities.
✨Showcase Your Communication Skills
Prepare to articulate complex data insights clearly and confidently. Practice explaining your findings to a non-technical audience, as you'll need to interact with various stakeholders.
✨Emphasise Collaboration
Highlight your experience working across teams and managing external agency relationships. Share specific examples of successful collaborations that led to positive outcomes for previous employers.