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For Companies At a Glance
- Tasks: Lead growth for iconic coffee brands through innovation and strategic marketing.
- Company: Join JDE Peet’s, a global leader in coffee and tea with a rich heritage.
- Benefits: Dynamic work environment, learning opportunities, and a chance to make an impact.
- Why this job: Shape the future of coffee brands and attract the next generation of coffee drinkers.
- Qualifications: Experience in marketing, strong analytical skills, and a proactive attitude.
- Other info: Embrace diversity and inclusion while thriving in a fast-paced, entrepreneurial culture.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We’re looking for a Brand Manager to join our UK Marketing team and lead growth for our iconic instant coffee brands - Kenco, L’OR, and Douwe Egberts. This role is perfect for someone passionate, analytical, creative, and entrepreneurial. You’ll shape the future of the category through breakthrough innovation, strategic thinking, and impactful execution, bringing consumer insights to life on the shelves of the UK’s biggest retailers.
Key Responsibilities
- Set the future vision for the portfolio
- Define long-term brand positioning and portfolio strategy, ensuring alignment with consumer trends and business objectives.
- Lead the future innovation strategy
- Identify whitespace opportunities, develop pipeline plans, and champion disruptive ideas that drive category growth.
- Accelerate recruitment of the next generation of coffee drinkers
- Create targeted initiatives and campaigns to attract younger consumers and new segments into the category.
- Deliver breakthrough renovation and innovation plans
- Manage projects from concept to launch, including product development, packaging, and go-to-market execution.
- Respond to consumer, category, and customer performance & trends
- Monitor market data translate insights into actionable strategies and adapt plans to changing dynamics.
- Drive brand communication and activation
- Collaborate with the equity and communication team to develop compelling campaigns across digital, in-store, and experiential channels.
- Collaboration and partnership across functions and with global teams
- Work closely with Sales, Category, Supply Chain, and Global Marketing to ensure seamless delivery and alignment.
- Manage financial performance and business cases
- Build robust business cases for innovation, track P&L impact, and ensure projects deliver against agreed KPIs.
Qualifications
- Prior experience in Marketing, ideally within FMCG, with a strong understanding of brand building and portfolio management.
- Hands-on exposure to digital marketing and shopper activation, including development and execution of campaigns.
- Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
- Proven project management capabilities, from planning through to delivery, managing multiple stakeholders.
- Excellent communication skills and a collaborative, relationship-first mindset to work effectively across functions and with global teams.
- A proactive, self-starter attitude - comfortable navigating ambiguity and driving initiatives forward.
- A “can-do” spirit with agility to adapt in a fast-paced, growth-driven environment.
Additional Information
If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.
Our DE&I Statement
At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law. Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.
Company Description
JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including Kenco, L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.
At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea. We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth. At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea. Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!
Brand Manager - Kenco, L\'Or, Douwe Egberts in Maidenhead employer: Jdeprofessional
Contact Detail:
Jdeprofessional Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Kenco, L\'Or, Douwe Egberts in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at JDE Peet's. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their market position and recent campaigns. This will help you showcase your passion and knowledge about Kenco, L’OR, and Douwe Egberts during your chat.
✨Tip Number 3
Show off your creativity! Think of innovative ideas or campaigns you could bring to the table. Presenting fresh concepts can really impress the hiring team and show them you’re ready to drive brand growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the JDE Peet's family and unleashing your potential with us.
We think you need these skills to ace Brand Manager - Kenco, L\'Or, Douwe Egberts in Maidenhead
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for coffee and brand management shine through! We want to see your enthusiasm for the role and how it aligns with our iconic brands like Kenco and L'OR.
Be Analytical: Make sure to highlight your analytical skills in your application. We love candidates who can interpret data and turn insights into actionable strategies, so share examples of how you've done this in the past!
Tailor Your Experience: Don’t just send a generic application! Tailor your experience to match the job description. Show us how your previous roles in marketing, especially within FMCG, have prepared you for this exciting opportunity.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this fantastic role. Plus, we promise to give you quick feedback!
How to prepare for a job interview at Jdeprofessional
✨Know Your Brands Inside Out
Before the interview, dive deep into Kenco, L'OR, and Douwe Egberts. Understand their brand values, target audiences, and recent marketing campaigns. This knowledge will help you demonstrate your passion and show how you can contribute to their growth.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've interpreted market trends or consumer insights to create successful campaigns. This will highlight your analytical mindset, which is crucial for a Brand Manager role.
✨Prepare for Project Management Questions
Expect questions about your project management experience. Think of specific projects where you managed multiple stakeholders and delivered results. Be ready to explain your approach to planning, execution, and overcoming challenges, as this role requires strong project management capabilities.
✨Emphasise Collaboration and Communication
Since this role involves working across various functions, be ready to discuss your collaborative experiences. Share examples of how you've built relationships with different teams and how effective communication has led to successful outcomes. This will show that you have the relationship-first mindset they’re looking for.
