Brand Manager- Specialities & Mixes

Job Description

Are you a passionate brand builder with a flair for innovation and a love for coffee culture? We’re looking for a bold and strategic marketeer to lead our Specialities & Mixes portfolio—one of the most exciting and fast-growing areas of our business.

This is your chance to shape the future of a portfolio inspired by evolving coffee trends, premium experiences, and the next generation of consumers. From driving innovation at speed to unlocking the full potential of our Cadbury partnership, this role is all about impact, creativity, and commercial growth.

What you’ll be responsible for:

• Set the vision: Own and lead the 36-month strategic plan for the Specialities & Mixes portfolio.
• Drive innovation: Spot trends early and bring new ideas to market fast—delighting consumers and staying ahead of the curve.
• Elevate our brands: Take our Cadbury collaboration to the next level, premiumising our tins and creating irresistible shelf appeal.
• Deliver growth: Own the portfolio P&L, driving strong price-pack architecture (PPA) and unlocking new growth opportunities.
• Know your numbers: Stay close to performance data, market dynamics, and competitor activity to inform smart decisions.
• Collaborate to win: Work closely with the equity team to shape compelling campaigns and activation plans.
• Lead and inspire: Mentor and support the ABM on the portfolio, helping them grow and thrive.

Qualifications

Working at JDE Peet’s is hands-on, giving you an opportunity to leave your mark. We are a fast-paced company on a mission. Our focus demands high-energy people who think fast and act quickly. If you have the courage and confidence to venture into new cultures & territories, and you\’re brimming with an entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE Peet’s.

For this role as Brand Manager Specialities & Mixes, we’re looking for someone who has the following skills and experience:

• Innovation leadership – Experience leading innovation and renovation projects from insight to execution, driving fast-paced launches that excite consumers.
• Strategic thinking – Ability to shape a compelling 36-month plan and build a future-fit innovation pipeline aligned to portfolio goals.
• Commercial & analytical strength – Skilled in portfolio management, PPA, and using data to unlock growth opportunities.
• Consumer-first mindset – Passionate about turning deep consumer insight into relevant, trend-led innovation.
• Collaborative influence – Builds strong partnerships across internal teams and external stakeholders to deliver integrated plans.
• Cultural awareness & agility – In tune with trends and able to act with pace to keep the brand fresh and relevant.

Additional Information

Your application at JDE Peet\’s
If you are interested in this career opportunity at JDE Peet\’s, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet\’s would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.

Our DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

The future of work is hybrid, with both office and home playing an important role. At JDE Peet\’s, we value meeting colleagues in the office to unleash the possibilities of coffee and tea together and we enjoy our focus time when working from home. Join us and you will experience both. Because it’s amazing what happens over a cup of coffee.

#unleashyourpossibility #acupofamazing #LI-Hybrid

Company Description

Who we are?

JDE Peet’s is the world\’s leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet\’s: unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.

At JDE Peet\’s, we believe it’s amazing what can happen over a cup of coffee or tea.

Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!

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