At a Glance
- Tasks: Transform shopper insights into growth strategies for UK grocery customers.
- Company: Join JDE Peet's, a global leader in FMCG.
- Benefits: Competitive salary, dynamic work environment, and career development opportunities.
- Other info: Work with diverse teams and lead innovative marketing initiatives.
- Why this job: Make a real impact on shopper experiences and drive brand success.
- Qualifications: Experience in shopper marketing and strong collaboration skills.
The predicted salary is between 45000 - 55000 £ per year.
JDE Peet's in Maidenhead is seeking a Shopper Marketing Manager to translate shopper insights into commercial growth across UK grocery customers.
You will lead activation plans that align brand strategy with retailer objectives, driving category growth and tangible business impact.
Join a global FMCG leader, collaborate with Sales, Brand and Revenue Growth Management, manage agency partnerships, and deliver best-in-class shopper experiences in-store and online.
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Strategic Shopper Marketing Lead – UK Retail Growth in Maidenhead employer: JDE Peet's
At JDE Peet's, we pride ourselves on being an exceptional employer that fosters a culture of diversity, equity, and inclusion. As a Category Specialist, you'll enjoy a hybrid working environment that balances collaboration with flexibility, alongside opportunities for professional growth within a dynamic team dedicated to shaping the future of coffee in the UK. Join us to make a tangible impact while working with some of the world's most loved coffee brands in a role that values your insights and expertise.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Shopper Marketing Lead – UK Retail Growth in Maidenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JDE Peet's and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JDE Peet's are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JDE Peet's on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JDE Peet's. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Strategic Shopper Marketing Lead – UK Retail Growth in Maidenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JDE Peet's. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JDE Peet's:Show us that you’ve done your homework! In your application, briefly mention what you admire about JDE Peet's’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JDE Peet's
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JDE Peet's will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JDE Peet's, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
