Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead growth for iconic coffee brands through innovation and strategic marketing.
- Company: Join JDE Peet’s, the world’s leading coffee and tea company with a rich history.
- Benefits: Enjoy a hybrid work environment, learning opportunities, and a vibrant team culture.
- Why this job: Shape the future of coffee while making a real impact in a dynamic industry.
- Qualifications: Experience in marketing, strong analytical skills, and a proactive attitude are essential.
- Other info: Be part of a diverse team that values creativity and collaboration.
The predicted salary is between 28800 - 48000 ÂŁ per year.
JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including Kenco, L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.
We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea. We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.
We’re looking for a Brand Manager to join our UK Marketing team and lead growth for our iconic instant coffee brands - Kenco, L’OR, and Douwe Egberts. This role is perfect for someone passionate, analytical, creative, and entrepreneurial. You’ll shape the future of the category through breakthrough innovation, strategic thinking, and impactful execution, bringing consumer insights to life on the shelves of the UK’s biggest retailers.
Key Responsibilities:- Set the future vision for the portfolio
- Define long-term brand positioning and portfolio strategy, ensuring alignment with consumer trends and business objectives.
- Lead the future innovation strategy
- Identify whitespace opportunities, develop pipeline plans, and champion disruptive ideas that drive category growth.
- Accelerate recruitment of the next generation of coffee drinkers
- Create targeted initiatives and campaigns to attract younger consumers and new segments into the category.
- Deliver breakthrough renovation and innovation plans
- Manage projects from concept to launch, including product development, packaging, and go-to-market execution.
- Respond to consumer, category, and customer performance & trends
- Monitor market data translate insights into actionable strategies and adapt plans to changing dynamics.
- Drive brand communication and activation
- Collaborate with the equity and communication team to develop compelling campaigns across digital, in-store, and experiential channels.
- Collaboration and partnership across functions and with global teams
- Work closely with Sales, Category, Supply Chain, and Global Marketing to ensure seamless delivery and alignment.
- Manage financial performance and business cases
- Build robust business cases for innovation, track P&L impact, and ensure projects deliver against agreed KPIs.
- Prior experience in Marketing, ideally within FMCG, with a strong understanding of brand building and portfolio management.
- Hands-on exposure to digital marketing and shopper activation, including development and execution of campaigns.
- Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
- Proven project management capabilities, from planning through to delivery, managing multiple stakeholders.
- Excellent communication skills and a collaborative, relationship-first mindset to work effectively across functions and with global teams.
- A proactive, self-starter attitude - comfortable navigating ambiguity and driving initiatives forward.
- A “can-do” spirit with agility to adapt in a fast-paced, growth-driven environment.
If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.
At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.
The future of work is hybrid, with both office and home playing an important role. At JDE Peet's, we value meeting colleagues in the office to unleash the possibilities of coffee and tea together and we enjoy our focus time when working from home. Join us and you will experience both. Because it’s amazing what happens over a cup of coffee.
Brand Manager in Maidenhead employer: JDE Peet's
Contact Detail:
JDE Peet's Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Maidenhead
✨Tip Number 1
Get to know the company inside out! Research JDE Peet’s brands and their market presence. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to referrals.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your skills align with the role of Brand Manager. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It keeps you fresh in their minds and shows your enthusiasm for the role.
We think you need these skills to ace Brand Manager in Maidenhead
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for coffee and tea shine through! We want to see how your passion aligns with our mission at JDE Peet’s. Share why you’re excited about the Brand Manager role and how you can contribute to our iconic brands.
Be Specific with Your Experience: Don’t just list your previous roles; tell us how your experience in marketing, especially within FMCG, has prepared you for this position. Use concrete examples to illustrate your skills in brand building and project management. We love a good story!
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the Brand Manager role. Highlight your analytical skills and any hands-on experience with digital marketing campaigns. This shows us that you’ve done your homework and are genuinely interested in the position.
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to maintain professionalism in your application. Use clear language and structure your thoughts well. A personal touch is great, but clarity is key to making a strong impression!
How to prepare for a job interview at JDE Peet's
✨Know Your Brands
Before the interview, dive deep into JDE Peet’s portfolio. Familiarise yourself with Kenco, L’OR, and Douwe Egberts. Understand their unique selling points and recent marketing campaigns. This will show your passion for the brands and help you discuss how you can contribute to their growth.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've interpreted market trends or consumer insights to create successful campaigns. This aligns perfectly with the analytical mindset they’re looking for in a Brand Manager.
✨Be Ready to Innovate
Think of some disruptive ideas or initiatives that could attract younger consumers to the coffee category. Present these during your interview to demonstrate your entrepreneurial spirit and creativity. They want someone who can think outside the box and drive innovation.
✨Emphasise Collaboration
JDE Peet’s values teamwork across functions. Be prepared to share examples of how you've successfully collaborated with different teams in previous roles. Highlight your relationship-first mindset and how it has led to successful project outcomes.
