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- Tasks: Manage the TASSIMO brand portfolio and lead innovative product launches.
- Company: Join JACOBS DOUWE EGBERTS, a global leader in coffee and tea.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Shape the future of coffee with a passionate team and impactful projects.
- Qualifications: Experience in brand management and a flair for innovation.
- Other info: Collaborative culture with a focus on creativity and consumer connection.
The predicted salary is between 36000 - 60000 £ per year.
For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of unleashing the possibilities of coffee and tea to create a better future. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona.
JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands.
This rare Brand Manager role is the perfect mix of portfolio management, execution and activation. The Brand Manager will be responsible for managing the TASSIMO product portfolio, including brands Costa, Kenco, L’OR and Cadbury. As the number one brand in the Single Serve category, Tassimo plays a leading role in delivering the quality, variety and convenience that consumers are looking for. We are looking for a passionate, entrepreneurial & confident Brand Manager to join our team and make an impact at shaping the future!
Key Responsibilities Of The Role- Responsible for portfolio management and cross brand initiatives. Links in with L’OR and Kenco brand teams to ensure category and brand strategy alignment.
- Supports the SBM & Marketing Lead with generation of NPD ideas with category, consumer and shopper insights at the heart. Ensures project progress into product development and implementation phase.
- Leads cross-functional teams to deliver local NPD projects, execution of brand/ shopper initiatives and demonstrates project management capabilities and executes with excellence.
- Responsible for development and execution of through the line activations, including ATL, PR & shopper.
- Ownership of ongoing brand & portfolio performance monitoring & reporting.
- Demonstrates category leadership, is a go to person when it comes to interaction with local and global stakeholders. Responsible for key stakeholder alignment on strategy, project alignment and approval meetings.
- Works with the Global Category team, representing the UK interests and helping influence the global agenda to fit UK needs.
- Full A&P budget management.
- A passionate brand advocate with a natural affinity for brands and how they connect with consumers.
- Brand Management experience with evidence of leading major product launches.
- Confident delivering presentations both internally & externally.
- Proven track record in innovation development including project management.
- Able to demonstrate how you can inspire & engage teams behind ideas to make things happen.
- Ability to influence senior stakeholders.
- Articulate communicator, verbally and in presentations.
- Proactive and challenging, showing boundless curiosity.
- Analytical, inquisitive and innovative.
Education: to degree level preferred.
Brand Manager - Tassimo employer: JDE Peet's
Contact Detail:
JDE Peet's Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Tassimo
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to JDE or the coffee and tea sector. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion! When you get the chance to chat with potential employers, make sure to express your enthusiasm for the brand and its products. Share your ideas on how you could contribute to the Tassimo portfolio and engage consumers. Let them see your entrepreneurial spirit!
✨Tip Number 3
Prepare for interviews by researching JDE’s brands and recent campaigns. Be ready to discuss how you can align with their goals and bring fresh insights to the table. Tailor your examples to showcase your experience in brand management and innovation development.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at JDE. Keep an eye on our careers page for the latest opportunities and updates!
We think you need these skills to ace Brand Manager - Tassimo
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand and the coffee & tea industry shine through. We want to see how your passion aligns with our mission at JDE!
Tailor Your CV: Make sure to customise your CV to highlight relevant experience in brand management and product launches. We love seeing how your skills can directly contribute to managing the TASSIMO portfolio.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your achievements and experiences are easy to read and understand.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get you into the process smoothly.
How to prepare for a job interview at JDE Peet's
✨Know Your Brands Inside Out
Before the interview, dive deep into the Tassimo brand and its portfolio. Familiarise yourself with the key products like Costa, Kenco, and L’OR. Understand their unique selling points and how they connect with consumers. This knowledge will help you demonstrate your passion for the brand and show that you're ready to make an impact.
✨Showcase Your Project Management Skills
Since the role involves leading cross-functional teams and managing NPD projects, be prepared to discuss your project management experience. Bring examples of past projects where you successfully led a team or launched a product. Highlight your ability to execute with excellence and how you overcame challenges along the way.
✨Prepare for Stakeholder Engagement
The Brand Manager role requires influencing senior stakeholders, so think about times when you've had to align different interests. Prepare anecdotes that showcase your communication skills and how you’ve navigated complex stakeholder dynamics. This will illustrate your capability to represent UK interests effectively.
✨Be Ready to Discuss Innovation
Innovation is key in this role, so come armed with ideas! Think about potential NPD concepts or marketing strategies that could elevate the Tassimo brand. Show your analytical side by discussing consumer insights that could drive these ideas. This will demonstrate your proactive approach and boundless curiosity, which are essential traits for success.
