At a Glance
- Tasks: Lead innovative marketing strategies for a fast-growing consumer tech company.
- Company: Join a dynamic international consumer technology business with ambitious growth plans.
- Benefits: Competitive senior leadership package and hybrid working options.
- Other info: Opportunity to build a world-class marketing engine from the ground up.
- Why this job: Shape the future of consumer technology and drive impactful marketing campaigns.
- Qualifications: Proven experience in performance marketing and launching consumer hardware products.
The predicted salary is between 63000 - 77000 £ per year.
About the Company
We’re partnered with a fast growing international consumer technology business on the search for a senior marketing leader to help build the marketing engine behind its next phase of global growth. The business sits at the intersection of hardware, technology and consumer services, with ambitious plans to launch new products, enter new markets and build a highly scalable global platform.
About the Role
This is a high impact opportunity for a commercially minded VP Marketing or senior growth leader who combines deep performance marketing expertise with experience of taking physical consumer technology products to market. This is not primarily a traditional brand building role. The focus is on building a world class customer acquisition and advertising capability: creating brilliant campaigns, getting them in front of the right audiences, understanding exactly what is working and continually improving the machine behind growth. You’ll work closely with the leadership and product teams, taking strong products and propositions and turning them into compelling, measurable customer growth.
The Opportunity
The core mission is to build a sophisticated, scalable marketing capability that can support rapid international expansion. You’ll lead across:
- Performance marketing and customer acquisition
- Digital media strategy and media buying
- Creative advertising and campaign development
- Attribution, measurement and marketing effectiveness
- Building scalable marketing systems, processes and capabilities
- Developing and optimising the customer funnel from first interaction through to purchase
- Working closely with product teams around launches, propositions and go-to-market
- Partnerships, influencers and high-impact collaborations
- Out-of-home and wider integrated marketing channels
- Building an internal marketing capability that can operate with the speed and quality of a high-performing agency
- Creating a global marketing playbook that can be adapted market by market
This is an opportunity to build rather than inherit a finished function. You’ll have the autonomy to challenge existing thinking, go back to first principles where necessary and create something significantly better.
About You
We’re looking for an exceptional consumer marketing leader with a strong bias towards growth, performance and digital. You may currently be a VP Marketing, Marketing Director or senior performance/growth leader ready to step into broader ownership. You’ll ideally bring:
- Significant experience marketing consumer hardware or physical technology products
- A strong track record in performance marketing and digital customer acquisition
- Experience operating at meaningful scale across Google, YouTube, Meta and other major digital platforms
- Deep understanding of attribution, measurement and marketing effectiveness
- Experience building or significantly improving a marketing engine from first principles
- Strong understanding of media strategy and media buying
- Experience taking new consumer products to market
- An understanding of the full customer journey, from advertising and acquisition through to purchase, onboarding and retention
- Experience working across multiple international markets
- The ability to combine strategic thinking with a willingness to get into the detail
- Experience building high-performing teams and/or internal agency-style capabilities
- The commercial mindset to focus relentlessly on what drives customer and business growth
Experience within consumer electronics, connected devices, mobile, telecoms, audio, wearables or another hardware enabled consumer technology category would be particularly relevant. We’re equally interested in people who have built their careers inside high-growth technology businesses and those who have combined strong agency, platform or digital experience with senior in-house leadership. You’ll also need to be naturally curious. We’re looking for someone who is genuinely interested in products, technology, culture and how consumer behaviour is changing, someone who enjoys experimenting, challenging conventional thinking and finding unfair advantages.
Details
Location: London
Package: Competitive senior leadership package
Finally… This is a targeted search for a specific profile. We expect a high volume of applications and, unfortunately, may not be able to respond to everyone individually. We will be in touch if your experience is closely aligned with the brief. JD&Co is committed to championing diversity and reducing unconscious bias. Every application will be reviewed carefully and fairly.
Vice President Marketing employer: JD&Co
Join a dynamic and innovative founder-led premium consumer brand in London, where you will have the unique opportunity to shape the future of a beloved product. With a strong emphasis on employee growth, a collaborative work culture, and the chance to lead a passionate team towards significant milestones, this role offers not just a job but a meaningful career path. Enjoy competitive compensation, equity options, and the flexibility of a hybrid working environment, all while being part of a company that values creativity and operational excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JD&Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JD&Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JD&Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JD&Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vice President Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JD&Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JD&Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about JD&Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JD&Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JD&Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JD&Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
