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- Tasks: Lead impactful marketing campaigns that drive real change in young people's lives.
- Company: Dynamic social impact startup focused on meaningful societal change.
- Benefits: Competitive salary up to £100k, strong benefits, and a vibrant work culture.
- Why this job: Make a tangible difference while working in a fast-paced, innovative environment.
- Qualifications: Experience in B2B marketing and a passion for driving behaviour change.
- Other info: Join a small, ambitious team with a startup vibe and big aspirations.
The predicted salary is between 72000 - 84000 £ per year.
Location: London - 5 days in office
Salary: Up to £100k base, with strong benefits
We are proud to be partnering with an organisation that is looking to create meaningful, societal change. Our client is an independent, commercially minded, and ambitious social impact organisation on a mission to create meaningful change in young people's lives. They use data, research and science to show the importance of their mission, focusing on practical changes that genuinely shift future life chances.
This is a brilliant fit for someone with strong commercial private sector experience who wants to move into an impactful, mission-led business, without the big salary sacrifice, high politics and slow pace that often come with the charitable sector. You will bring the discipline and ambition of a high-performing commercial environment into a mission-driven context where outcomes, not optics, matter most.
What you will lead:
- Define and execute a clear marketing strategy that drives real-world adoption, influence and measurable behaviour change among key professional audiences.
- Design campaigns and engagement journeys aimed at: Doctors, nurses and other healthcare professionals; Education providers (schools, colleges, training organisations); Social care providers and wider public-service professionals.
- Create the core infrastructure: CRM, segmentation, messaging, content, digital channels and performance measurement that would look at home in a modern scale-up.
- Lead integrated campaigns (digital, social, PR, events and partnerships) that shift professional practice, not just awareness – and back it with data and insight.
- Shape and evolve a distinctive, modern brand that feels more like a purpose-led high-growth business than a traditional charity.
- Act as the organisation's marketing voice at leadership level, advising on communications, positioning and stakeholder engagement.
What you will bring:
- Experience building or leading a B2B marketing function, ideally in a high growth, data led or digitally native organisation.
- A track record of driving behaviour change in professional audiences – for example in healthcare, education, social care, SaaS, or other service-led sectors.
- Strong commercial instincts: comfortable with funnels, conversion, propositions, and performance metrics and unafraid of ambitious targets.
- Fluency in digital marketing, content, CRM and analytics, with a test-and-learn mindset.
- Excellent storytelling and brand building skills, able to turn complex issues into clear, compelling narratives.
- A hands-on, collaborative style: equally happy setting strategy and rolling up your sleeves to get things done.
Why it is different:
- Impact with teeth: your work will contribute directly to changing future life chances at scale.
- Startup energy: small, focused team that behaves like a restless startup, not a slow, process-heavy institution.
- Commercial mindset: this is a privately funded organisation that does not think or act like a traditional charity; ambition, pace and rigour are expected.
Finally... This is a targeted search. Please apply only if you meet the essential criteria, we expect high interest and may not be able to respond to everyone individually. JD&CO is passionate about championing diversity and challenging unconscious bias; every application is reviewed with care.
Head of Marketing & Campaigns - Social Impact Startup in London employer: JD&Co
Contact Detail:
JD&Co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing & Campaigns - Social Impact Startup in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Show your passion for social impact! When you get the chance to chat with potential employers, make sure to highlight your commitment to making a difference. We want to see that fire in your belly!
✨Tip Number 3
Prepare for interviews by researching the organisation thoroughly. Understand their mission, values, and recent campaigns. We believe that being well-informed will help you stand out and show that you’re genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re here to help you land that dream job, so take advantage of all the resources we offer.
We think you need these skills to ace Head of Marketing & Campaigns - Social Impact Startup in London
Some tips for your application 🫡
Show Your Passion for Impact: When writing your application, let your passion for social impact shine through. We want to see how your values align with our mission to create meaningful change in young people's lives. Share specific examples of how you've made a difference in previous roles!
Tailor Your Experience: Make sure to highlight your B2B marketing experience and any work you've done that drove behaviour change. We’re looking for someone who can bring commercial instincts into a mission-driven context, so connect the dots between your past roles and what we need.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on telling your story in a way that’s easy to understand. Remember, we want to know how you can help us build a modern marketing function!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets the attention it deserves. Plus, it shows you’re keen to be part of our team from the get-go!
How to prepare for a job interview at JD&Co
✨Know Your Audience
Before the interview, research the key professional audiences the organisation targets. Understand their needs and how your marketing strategies can influence behaviour change among them. This will show that you’re not just a marketer but someone who genuinely cares about making an impact.
✨Showcase Your Commercial Acumen
Be ready to discuss your experience in building B2B marketing functions and driving behaviour change. Prepare specific examples where you've used data and analytics to achieve ambitious targets. This will demonstrate your strong commercial instincts and ability to thrive in a high-performing environment.
✨Craft Your Narrative
Since storytelling is crucial for this role, think about how you can turn complex issues into compelling narratives. Prepare a few stories that highlight your successes in brand building and campaign execution, especially those that led to measurable outcomes. This will help you connect with the interviewers on a deeper level.
✨Embrace the Startup Mindset
This organisation values a hands-on, collaborative approach. Be prepared to discuss how you’ve thrived in fast-paced environments and your willingness to roll up your sleeves. Share examples of how you’ve contributed to a team’s success in a startup-like setting, as this aligns perfectly with their culture.
