At a Glance
- Tasks: Lead brand strategy and marketing initiatives to drive growth and customer loyalty.
- Company: Fast-growing D2C consumer brand with ambitious plans for the future.
- Benefits: Hybrid work model, competitive salary, and opportunities for impactful contributions.
- Other info: Join a collaborative team and thrive in an entrepreneurial environment.
- Why this job: Shape the future of a challenger brand in a dynamic market.
- Qualifications: Proven experience in brand building and digital marketing strategies.
The predicted salary is between 40500 - 49500 £ per year.
JD&Co is partnering with an ambitious, fast-growing D2C consumer business looking to appoint a Chief Marketing Officer to lead its next phase of growth. With strong foundations in place and exciting plans for the future, the business is looking for a commercially minded, creative marketing leader who can build brand awareness, accelerate customer acquisition and drive sustainable growth. This is an opportunity to play a pivotal role in shaping the future of a challenger brand in a competitive and fast-moving market.
THE ROLE
We're looking for a CMO who knows how to build brands that stand out and marketing strategies that deliver results. You'll lead the overall marketing agenda, combining bold, creative brand-building with a sharp focus on commercial performance. From developing standout campaigns to optimising customer acquisition and retention, you'll know how to turn brand momentum into measurable business success. Working closely with the leadership team, you'll help shape the direction of the business, identify new opportunities and build a marketing function fit for the next stage of growth.
RESPONSIBILITIES
- Brand & Strategy
- Lead the overall brand and marketing strategy, building awareness, relevance and consumer loyalty.
- Develop distinctive, impactful campaigns that cut through in a competitive market.
- Ensure a consistent and compelling brand experience across all channels and customer touchpoints.
- Growth & Commercial Performance
- Take ownership of marketing-led growth, driving customer acquisition, retention and lifetime value.
- Balance long-term brand building with short-term performance and revenue generation.
- Own marketing budgets, KPIs and performance measurement, ensuring investment delivers results.
- Identify opportunities to scale efficiently and unlock new routes to growth.
- Oversee digital marketing, paid media, CRM and lifecycle marketing.
- Use customer insights and data to inform decisions and optimise marketing effectiveness.
- Drive a test-and-learn approach to improve conversion, engagement and customer loyalty.
- Build strong customer relationships that encourage advocacy and repeat purchase.
- Lead, develop and inspire a high-performing marketing team and external partners.
- Work closely with founders and senior leadership to shape business strategy.
- Build strong relationships across commercial, product and operational teams.
- Bring clarity, pace and accountability to the marketing function.
ABOUT YOU
- A proven brand builder. You have a track record of creating distinctive consumer brands and delivering marketing that makes an impact.
- Commercially sharp. You understand the levers that drive D2C growth and can balance creativity with performance.
- Digitally fluent. You're confident across performance marketing, customer acquisition, CRM and retention, with a strong understanding of metrics including CAC, LTV and ROI.
- Comfortable in a growth environment. You thrive in ambitious, entrepreneurial businesses where priorities evolve and pace matters.
- A strategic thinker and hands-on leader. You’re equally comfortable setting direction and getting involved in delivery.
- A strong collaborator. You can influence at senior level, build great teams and work effectively with founders and stakeholders.
This is an exciting opportunity to join a growing consumer business at a pivotal stage, with the chance to make a genuine impact on its future.
Chief Marketing Officer in London employer: JD&Co
Join a dynamic and innovative founder-led premium consumer brand in London, where you will have the unique opportunity to shape the future of a beloved product. With a strong emphasis on employee growth, a collaborative work culture, and the chance to lead a passionate team towards significant milestones, this role offers not just a job but a meaningful career path. Enjoy competitive compensation, equity options, and the flexibility of a hybrid working environment, all while being part of a company that values creativity and operational excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JD&Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JD&Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JD&Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JD&Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Chief Marketing Officer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JD&Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JD&Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about JD&Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JD&Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JD&Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JD&Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
