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- Tasks: Lead the launch of a health brand in Germany, driving growth and local engagement.
- Company: Join a fast-growing D2C health and wellness brand with ambitious global expansion plans.
- Benefits: Enjoy ownership of your role, strong team support, and opportunities for career growth.
- Why this job: Be part of an exciting launch, shaping market strategies and making a real impact.
- Qualifications: Fluent German speaker with 3-5 years in growth marketing and experience in new market launches.
- Other info: High interest expected; apply soon for this unique opportunity!
The predicted salary is between 36000 - 60000 £ per year.
JD&Co is proud to be partnering with a fast scaling D2C health and wellness brand on the next stage of their international growth journey — launching into Germany. This is a business with real momentum: a standout mission, high customer engagement, and ambitious plans to scale globally. Following strong performance in the UK market, the business is now looking for a German speaking Growth Manager to lead their launch into Germany and drive local traction.
You’ll be the driving force behind building product market fit from the ground up, working hands-on across paid media, content, brand localisation, partnerships and CX to understand what resonates, scale performance and shape the foundations for future market entries. This is a unique opportunity to step into a high impact growth role and build the playbook for international expansion at an exciting stage of scale.
The Opportunity- Own and execute the strategy for launching and scaling the brand in Germany
- Localise the brand and voice for the German audience
- Run paid media and organic acquisition campaigns
- Build partnerships and influencer activity
- Use insights to improve CRO, retention and post-purchase journeys
- Collaborate closely with UK-based creative, content and growth teams
- Native or fluent German speaker, based in London
- 3–5+ years in growth marketing, performance or D2C brand roles
- Proven experience launching or scaling growth in a new market — ideally Germany
- Confident running paid social campaigns, working with creative teams and interpreting performance data
- Entrepreneurial mindset — proactive, test-and-learn approach, comfortable with ambiguity
- Passionate about wellness, health and building meaningful brands
This role offers the rare chance to step into a launch-market role with real ownership, strong backing from a high-performing UK team, and clear opportunity to grow with the business as it scales across Europe and beyond.
Finally… We’re expecting high interest in this role and sadly won’t be able to respond to every applicant. We’ll be in touch if we’d like to move your application forward.
JD&Co is passionate about championing diverse talent and challenging unconscious bias. Thanks so much for your interest, and please follow our page for future roles.
For a confidential conversation about this opportunity, contact: hannah@jdand.co.uk
Growth Manager - Germany Launch | Fast-Growth Consumer Health Brand employer: JD&Co
Contact Detail:
JD&Co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Manager - Germany Launch | Fast-Growth Consumer Health Brand
✨Tip Number 1
Familiarise yourself with the German market and consumer behaviour in the health and wellness sector. Understanding local preferences and trends will help you demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the D2C and growth marketing space, especially those who have experience in launching brands in Germany. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your entrepreneurial mindset by preparing examples of past projects where you successfully launched or scaled a product in a new market. Be ready to discuss your test-and-learn approach.
✨Tip Number 4
Research the brand's current presence in the UK and think about how you would adapt their strategies for the German audience. This will demonstrate your proactive thinking and readiness to contribute from day one.
We think you need these skills to ace Growth Manager - Germany Launch | Fast-Growth Consumer Health Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing and D2C brand roles. Emphasise any previous work you've done in launching or scaling products in new markets, especially in Germany.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for health and wellness. Discuss how your entrepreneurial mindset and proactive approach can contribute to the brand's launch in Germany. Be specific about your strategies for localisation and market fit.
Showcase Relevant Skills: In your application, clearly outline your skills in running paid media campaigns and working with creative teams. Provide examples of how you've used insights to improve customer retention and post-purchase journeys in past roles.
Highlight Language Proficiency: Since the role requires fluency in German, make sure to mention your language skills prominently. If you have experience working in German-speaking markets, include that information to strengthen your application.
How to prepare for a job interview at JD&Co
✨Showcase Your Local Market Knowledge
Demonstrate your understanding of the German market and consumer behaviour. Be prepared to discuss specific strategies you would implement to localise the brand and voice effectively for the audience.
✨Highlight Relevant Experience
Share examples from your past roles where you've successfully launched or scaled a product in a new market, particularly in Germany. This will show your capability and confidence in handling the responsibilities of the Growth Manager role.
✨Prepare for Data-Driven Discussions
Since the role involves interpreting performance data, be ready to discuss how you've used insights to improve conversion rates and customer retention in previous positions. Bring specific metrics or case studies to back up your claims.
✨Emphasise Your Entrepreneurial Mindset
The company is looking for someone with a proactive, test-and-learn approach. Share instances where you've taken initiative in ambiguous situations and how that led to successful outcomes, showcasing your adaptability and innovative thinking.
