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For Companies At a Glance
- Tasks: Lead social media growth and marketing for innovative apps in wellness, fitness, and lifestyle.
- Company: Join Magic Group, a media-tech company with 100 million+ followers and a creative culture.
- Benefits: Flexible hybrid or remote work, creative autonomy, and the chance to make a real impact.
- Why this job: Be the driving force behind viral campaigns and make our apps a household name.
- Qualifications: Experience in social growth, app marketing, and a deep understanding of short-form content.
- Other info: Fast-paced environment with opportunities to experiment and innovate daily.
The predicted salary is between 36000 - 60000 £ per year.
Check out the video on our Magic Group Career page for a glimpse of what we’re building!
LOCATION: Hybrid or Remote. You’ll join a fast-moving team working across multiple time zones, with creative autonomy and ownership of results.
About Magic Group
Magic Group is a media-tech company with 100 million+ followers made up of four core divisions. Magic Labs creates viral content watched by billions each month. Magic Apps develops digital consumer products. Magic Foundation creates lasting change by providing children in Africa with education, food, water, and safety.
YOUR MISSION
As Magic Apps’ Social Media Growth & Marketing Lead, your job is to take over social media by making our ads impossible to miss. You’ll be starting from a blank slate - our apps don’t yet have an established brand presence, and it’s your job to make them known. You’ll grow our consumer apps in wellness, fitness, and lifestyle through paid and organic campaigns that hit both the top and bottom of the funnel. You’ll build the systems and the creative engine that let us test and distribute thousands of pieces of content every month. Working closely with our product team, editors, designers, and performance marketers, you’ll produce, test, and scale content that drives results across TikTok, Reels, Shorts, and Meta. Success looks like people saying, "You’re behind those apps, I see your ads everywhere." This role suits someone who understands the psychology behind short-form content, is chronically online, lives and breathes social media, and knows how to turn views into downloads.
DAY TO DAY
- Plan, launch, and optimise paid and organic campaigns across TikTok, Reels, Shorts, and Meta
- Build the infrastructure and systems to test thousands of creative variations each month
- Create, brief, and iterate content ideas that perform at both top and bottom of the funnel
- Research app categories, trends, and top performing competitor ads to stay ahead of creative patterns
- Work with UGC creators, editors, and performance marketers to produce content that converts
- Analyse results daily, kill what doesn’t work fast, and scale what performs
- Develop and refine hooks, scripts, and ad angles using data from testing cycles
- Manage influencer and affiliate partnerships that drive downloads and engagement
- Collaborate with product teams to align creative direction with user data and retention insights
- Stay sharp on platform algorithms, ad tools, and emerging media formats
WE’RE LOOKING FOR
- Experience in social growth, paid media, or app marketing
- Deep understanding of short-form content psychology and what drives awareness and conversion
- Proven ability to generate concepts that lead to downloads and sales
- Strong command of paid ad performance metrics, funnels, and testing frameworks
- Hands-on and operational - builds, briefs, and launches quickly
- Entrepreneurial mindset - experiments daily, adapts fast, and owns outcomes
- Comfortable managing high-volume campaigns and creator pipelines
Bonus Points
- Experience launching or scaling mobile apps
- Knowledge of AI tools for creative automation and iteration
- Existing network of UGC creators or affiliates or tried and tested systems i.e Billio.app
INTERVIEW PROCESS
- Screening Call – Intro to Magic Apps and your background.
- First Interview – Meet your potential manager and discuss approach, strategy, and examples.
- Task Round – Short test to show how you think, brief, and execute content or campaigns.
- Final Interview – Chat with a senior stakeholder about culture and long-term fit.
Apply now — and let’s make the internet explode together.
Contact Caroline Biggs | Head of People – Operations
Social Media Growth and Marketing Lead employer: JD Studios
Contact Detail:
JD Studios Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Growth and Marketing Lead
✨Tip Number 1
Get your social media game on point! Start by showcasing your understanding of short-form content. Create a portfolio of your best work, focusing on campaigns that drove downloads and engagement. This will show us you know how to make ads that pop!
✨Tip Number 2
Network like a pro! Connect with UGC creators and influencers in the wellness, fitness, and lifestyle spaces. Building relationships now can help you later when you need to collaborate on campaigns. Plus, it shows us you're already in the game!
✨Tip Number 3
Stay ahead of the curve! Keep an eye on trending content and competitor ads. Share your insights during interviews to demonstrate your proactive approach. We love candidates who are always learning and adapting!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re serious about joining our team and making a splash in the social media world!
We think you need these skills to ace Social Media Growth and Marketing Lead
Some tips for your application 🫡
Show Your Passion for Social Media: We want to see your love for social media shine through in your application. Share examples of how you've engaged with platforms like TikTok, Reels, and Shorts, and let us know what makes you tick when it comes to creating viral content.
Be Creative and Bold: This role is all about making our ads impossible to miss, so don’t hold back! Use your application to showcase your creative ideas and unique approaches to marketing. Think outside the box and let your personality come through!
Highlight Your Results: We’re looking for someone who can turn views into downloads, so make sure to include any metrics or success stories from your past experiences. Show us how your strategies have led to tangible results in social growth or app marketing.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and ensure you’re considered for this exciting opportunity!
How to prepare for a job interview at JD Studios
✨Know Your Stuff
Before the interview, dive deep into Magic Group's mission and values. Familiarise yourself with their apps and the type of content they produce. This will not only show your genuine interest but also help you align your ideas with their vision.
✨Showcase Your Creativity
Prepare to discuss your past campaigns and how you’ve used short-form content to drive engagement. Bring examples that highlight your ability to create compelling ads that convert. Don’t just talk about what you did; explain the thought process behind your creative decisions.
✨Be Data-Driven
Since this role involves analysing performance metrics, be ready to discuss how you've used data to inform your strategies. Share specific examples of how you’ve optimised campaigns based on analytics and what results you achieved from those adjustments.
✨Ask Insightful Questions
Prepare thoughtful questions about the team dynamics, the creative process, and how success is measured at Magic Group. This shows that you’re not just interested in the role but also in how you can contribute to the company’s growth and culture.
